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How to improve your competitiveness in new media operation?
Want to do a good job in new media operation, you must continue to accumulate and summarize in the work, which requires partners to have better habits than others. Some good habits will often make you progress faster than others, because good habits are precisely easy to ignore but very important. From now on, develop a good habit and be a good new media operator. So how should you develop good habits to improve your competitiveness?1, based on dataThe importance of data for new media operators is self-evident. New media operations work must be based on data and start, in general, we need to carry out five steps, collect data → integration of data → statistical data → analyze data → data feedback, so the new media operations personnel must report on the work of how much conversion, how much growth and so on. And through the data-driven new media operations, often more rigorous, get more accurate results. First of all, let's have a colorful egg: our company is currently recruiting some big data analysts, we welcome all interested in data analysis to try, eligible to submit a resume (can be trained!!!) Delivery method see below, more job information attention to the company's public number, welcome to take the initiative to contact us. (1, signed a formal contract, five insurance and one gold; 2, must be bachelor's degree or above (excellent can be relaxed conditions); 3, inexperienced people have a project manager to bring; 4, after working in Beijing for a year after the request to return to the local work, you can apply for transfer back to the local capital city branch or cooperative enterprise work; 5, the daily volume of resume delivery is very large, welcome to take the initiative to contact us! 2, make good use of tools new media operations do not utilize operating tools to deal with the work, then it is not a qualified new media operations personnel. There are many types of new media operation tools, each tool has different advantages and disadvantages, partners are best to try each one, to find the most suitable for their own tools to focus on the utilization. Of course, the best is to match all the tools together, but in any case, will utilize the tools of the new media operations division can improve the efficiency of 50%. 3, read more Gorky said: "books are the ladder of human progress". New media operators want to continue to learn, read more is a must. Because we are all very busy at work, we need to take advantage of off-duty and trivial time to read, preferably more than 1 hour a day. Adherence to reading will be of great help to future progress.4, work review work review is a new media operation is easy to ignore a habit. We can say that work review is a nuclear weapon to improve the operation ability. Generally speaking, there are 4 steps to review, goal review → result evaluation → analyze the reason → summarize the experience. Carefully do these 4 steps, not only can clarify their own workflow, but also find places that can be optimized, deepen their understanding of the operation work, so as to accumulate operational experience. 5, execution This is the biggest obstacle to the advancement of a new media operation. Without execution, all the new media operation work is head mouth empty words. We always have a collection of content not to see, class did not finish, the plan did not reach, etc., this is the performance of poor execution. Therefore, execution is the biggest difference between new media operations and new media operations.6, training operations thinking Since you want to become a qualified new media operator, then new media operations thinking must not be less. When you use the new media operation thinking to think about the problem, you will find that things are very directional, and there will not be a situation of crossing the river by touching the stones. Operational thinking is usually the case there are five core: user surveys, content production, delivery channels, data analysis, adjustment and optimization, each step is fundamental, only then can we achieve the results we want, but need to pay attention to, we need or effective traffic.