--Foresight 2023: "China Short Video Industry Panorama 2023" (with market size, competitive landscape and development prospects, etc.)

Major Listed Companies in the Short Video Industry: snapdragon (01024.HK), Tencent (00700.HK), Baidu (09888.HK), bilibili (09626.HK) and others

Definition: short video

Short video, or short video, is a type of Internet content dissemination that is generally disseminated on Internet new media videos that are less than 5 minutes in length. The content of short videos incorporates topics such as skill sharing, humor, fashion trends, social hotspots, street interviews, public welfare and education, advertising ideas, and business customization. Due to the short content, it can be a separate movie or a series of columns.

Short video products can be divided into comprehensive short videos, aggregated short videos and tool short videos. Comprehensive short video generally refers to short video platforms with social attributes, video shooting, shopping and other functions, representative products are jittery, fast hand, etc.; aggregation class short video short video platforms focusing on specific areas, such as pear video, watermelon video, etc.; tools short video refers to short video platforms focusing on the function of video editing, such as FaceU, shear moe and so on.

Industry development prospects and trend forecast

1, development prospects: 2027 short video industry market size will be close to trillion yuan

Future, short video platform will further seek new breakthroughs, such as joining the live broadcasting, e-commerce, and other business, and the head of the current The short video platform is already developing online live broadcasting business, and seeks to deepen the relationship with other content creators, while developing new features to deepen the interaction between creators and users. 5G penetration rate increase, artificial intelligence and big data technology development will provide new support for the short video platform. In addition, the state has strengthened the regulation of the industry, and platforms have also strengthened the audit of short video content posted by users. From a comprehensive point of view, the short video industry has great potential for development.

Foresight predicts that due to the outbreak of the epidemic makes the development potential of the short video further excavation, 2021-2023 short video industry market size will grow at a faster rate, the compound annual growth rate of about 35%; 2024-2027 market size growth rate will be slowed down, but will still maintain the rate of growth of 16%, the short video industry market size in 2027 will be expected to reach 962.4 billion yuan.

2, the development trend: the future of short video, social, life, etc. will be further integration

Short video can be linked to a variety of scenarios, to undertake more resources, the ecological environment is more and more clear, and can be cross-penetration of multiple fields, and gradually evolved into a kind of Internet lifestyle. 2021, the short video industry began to enter local life, paid short drama, graphic arts species. In 2021, the short video industry began to enter the fields of local life, paid short dramas, graphic grass and so on. In the future, short video, socialization and life will be further integrated. At the same time, short video platforms are actively exploring the commercialization of cash, and the combination of e-commerce development is the most important direction. After the rise of the live e-commerce trend, the short video platform + live e-commerce has become a market hot spot. The development prospects of the short video industry is continuously optimistic, under the video carrier to become a heavyweight product that occupies the user's use of time, Pinduoduo, Tencent, etc. continue to encode the short video track, the future of the short video market there is still the possibility of reshuffling.

For more research and analysis of this industry, please refer to the China Short Video Industry Market Outlook Forecast and Investment Strategy Planning Analysis Report by Prospect Industry Research Institute.