The Ministry of Agriculture and Rural Affairs and the Ministry of Finance began in 2017 to launch the creation of national modern agricultural parks across the country, according to the requirements of ? By 2020, the country will create 300 national modern agricultural industrial parks, currently created through 107;? Therefore, 2020 will be a key year for the creation and approval of industrial parks,? Whether it is from the political height or policy and financial support, modern agricultural parks are a project that is currently emphasized in our national agriculture.

2020, the national modern agricultural industrial park declaration key year !

A modern agricultural industrial park of the three major roles

(a) so that the industrial chain upgrade

Creating an industrial park, a certain area within the scope of a certain scale, talent, science and technology, capital and other factors of production will be concentrated to the park, driven by leading enterprises, the whole industrial chain upgrade is guaranteed. Consumers are familiar with zhengyang peanuts, wuchang rice, Qianjiang crayfish, Anxi Tieguanyin, Jinxiang garlic industry, are in various parts of the national industrial park "sublimation".

(B) the demonstration of high-quality agricultural development

On the one hand, the basic national conditions of small farmers, on the one hand, the reality of high-quality agricultural development needs, how to do? Industrial parks can be used as demonstration parks to create a quality highland, overflow spread to the surrounding depression. Park high-tech, new equipment, big data is becoming more and more common, a lot of professional farmers working in the industrial park is already familiar with these new things, neighboring farmers have also begun to try to use up.

(C) connecting the city and the countryside

There are industries and agriculture in the industrial parks, some of which look like towns and cities, and outside the parks are large fields, where farmers have work and money to do at home. Visitors into the industrial park, you can visit the factory, out of the industrial park, but also rural tourism. The spatial boundaries between the city and the countryside are blurred, and the flow of elements between urban and rural routes is no longer a one-way street, but changed to a two-way lane.

Second, the modern agricultural industrial park nine kinds of benefit linkage mechanism

From the current point of view, the modern agricultural industrial park to bring farmers with the agricultural benefit linkage mechanism, summarized in the following nine forms:

(a) "five-link" mode

" The "five-link model" means that the village enterprise is united, the industry is linked, the base is linked to the household, the shares are linked to the heart, and the responsibility is linked to the body.

The company, village collectives, enterprises, farmers into a **** the same body, the formation of village enterprises, industry, base even households, shares even the heart, the responsibility of the body of the "five even model", to drive farmers out of poverty and become a demonstration model.

(2) "guaranteed income + dividends by shares" mode

The industrial park implements the management and operation mechanism of "company + cooperative + base + farmers", gives full play to the role of cooperatives as a model to drive, and actively absorbs local farmers and poor households to voluntarily invest in land and other shares. Poor households voluntarily join the cooperative in a variety of ways such as land shareholding, to take the "guaranteed income + dividends by share" and other ways to **** enjoy the value-added benefits of industrial integration and development, to realize the participation in the operation of the "dividend".

(3) Second dividend mode

Adopting the "second dividend" mode of "company+cooperative+farmer+guaranteed price+secondary linkage to the market" to realize the order-based agriculture has a "deposit". The company adopts the "second bonus" method of "company + cooperative + farmers + guaranteed price + secondary market linkage", realizing the "deposit" for order farming and "bonus" for over-production, ensuring that the farmers *** enjoy the value-added income.

(4) "land transfer priority rehiring" mode

Adhering to the direction of bringing farmers, benefiting farmers, enriching farmers, and prospering farmers, and actively exploring the form of land transfer that suits the local reality, the introduction of relevant encouraging policies, and the active introduction of large-scale leading enterprises, to explore the "leading enterprises + cooperatives + farmers" mode. + farmers" "land transfer priority rehiring" mode, to ensure that farmers get a more stable income, realize the land transfer "rent".

(E) "share cooperation" model

Extremely promote the reform of the rural property rights system, the construction of a share cooperation mechanism with the participation of relevant interest groups, taking the form of stock conversion, incremental allocation of shares and other forms, to promote the demutualization of rural assets, land equities, resources into equity, capital into equity, farmers into shareholders, and the formation of joint shares, joint profits. The formation of joint shares, joint profit **** the same body, to achieve industrial efficiency and farmers to increase income "win-win".

Mainly take the rural collective economic organizations and new agricultural management subjects as shareholders, build "financial subsidies equity + dividend" mode, explore the implementation of "mutual shareholding" cooperation development mode, realize the transfer of land has a "rent", the land transfer has a "rent", the land transfer has a "rent", the land transfer has a "rent", the land transfer has a "rent", the land transfer has a "rent", the land transfer has a "rent". The company is also exploring the implementation of a cooperative development model of "mutual shareholding" to realize land transfer with "rent", contract management with "honorarium", and shareholding in business with "dividends".

(F) "order agriculture" model

Support and guide enterprises, cooperatives and farmers to enter into legally binding purchase and marketing order contracts, leading enterprises, cooperatives to provide seedlings, agricultural materials and other production materials and production technology services; farmers in accordance with the standards of the leading enterprises, cooperatives to ensure that the quality of agricultural products up to standard. Farmers produce according to the standards of the leading enterprises and cooperatives to ensure that the quality of agricultural products meets the standards. When the agricultural products are harvested, the leading enterprises and cooperatives purchase them at a price not lower than the protection price (when the market price is lower than the protection price, the purchase is made at the protection price; when the market price is higher than the protection price, the purchase is made at the market price). Reduce farmers' initial production inputs, solve the problem of agricultural sales, to ensure that the farmers' expected returns. Realize the order of agriculture have "deposit".

(VII) Market Price Risk Guarantee Mechanism

Establishing a variety of ways and forms of market price risk guarantee mechanism to improve the ability of enterprises and farmers to withstand risks, enhance contract stability, and realize the risk prevention of "fund".

The government actively guide and support banks, intermediaries or financial institutions to create a risk fund, when the market price of agricultural products is lower than the contract price, the purchase of agricultural products according to the contract price of the company or leading enterprises, the implementation of the fund to compensate for the reduction of corporate default rate; when the market price of agricultural products is higher than the contract price of the purchase price, can be given from the risk of the fund to the farmers to part of the compensation to avoid the default of the farmers, to protect the farmers from loss of interest. interests from loss.

(VIII) Farmers' entrepreneurship guidance and service mechanism

1. Farmers' entrepreneurship guidance mechanism

Build innovative entrepreneurship service platforms, create entrepreneurship guidance funds and other ways to encourage and guide outbound migrant laborers, college graduates, veterans, and all kinds of talents in the city to return to their hometowns to start their own businesses, and to solve the problems of entrepreneurial land, finance and credit, and to open new channels for the transfer of employment for farmers in the vicinity. The government is also encouraging and guiding outbound rural workers, college graduates and veterans to return to their hometowns to start businesses.

2. Mechanism of professional skills training services for farmers

The "Trinity" service system of "government+manager+enterprise" has been created to realize the services of targeted training of farmers' skills and precise guidance of entrepreneurship. Through targeted training of farmers' skills, farmers are guaranteed to have the skills to work in enterprises; through precise guidance services for entrepreneurship, leading enterprises can realize the services of "passing on, helping, and bringing" to individual farmers, so that individual farmers can continue to share the benefits of the whole industrial chain and guarantee their successful entrepreneurship.

(IX) Tracking and Evaluation Mechanism

Establishing a tracking and evaluation mechanism to track the profitability of front- and back-end enterprises, so as to enable enterprises to enter and exit, winners and losers, and to ensure the stability of the source of farmers' shared earnings; tracking the ratio and amount of farmers' shared earnings, and, if necessary, supervising and checking, through audits and other measures, the distribution programs formed by enterprise-led enterprises, so as to ensure that farmers in the The implementation of the mechanism of obtaining gains in a longer industrial chain. Through comprehensive evaluation, the mechanism will be adjusted in a timely manner according to the conditions of market competition and the efficiency of the industrial chain, so as to avoid creating an unreasonable operational burden on enterprises while protecting farmers' returns.

Three, the six operation modes of modern agricultural parks

(a) Idea-led mode

The biggest feature of the idea-led mode lies in relying on the concept of creativity, combined with the trend of the times and the fashion elements, to give the agriculture and countryside times characterized by distinctive development themes. It is necessary to grasp the popular elements of society, such as "happy life", "third space", "residence era", "ecological communities "Green Cube", "Low Carbon Era" and other new living and ecological concepts are absorbed and practiced, thus playing a role as a regional model. At the same time, the project area is required to have a relevant agricultural brand base, conceptual and cultural basis; location, mostly located in the suburbs of metropolitan areas, so that both cultural heritage and market base.

(B) Cultural creativity mode

Cultural creativity requires that the project area has one or more outstanding agricultural civilization and folk culture accumulation. Based on traditional folk culture, extract the core elements, docking social development trends, in response to regional market demand, relying on leisure tourism, the development of folk culture and leisure as a form of development of creative agricultural development model. Many regions have rich folk culture traditions, which can be selected for creative development in a variety of points, but not all of them are suitable. Only in line with the trend of the times, closely follow the concept of the times and consumer demand for cultural elements, is a better resource.

(3) Product-oriented mode

This mode focuses on the creative development of specialty agricultural products. Through product design and marketing creativity, retaining the natural, ecological quality of agricultural products, incorporating cultural and creative elements, docking the popular health, quality of the consumer trend, the original agricultural and sideline products for the double enhancement of quality and brand, giving agricultural products a new era of the honorary label, and linked with the local geography, the formation of the "characteristics of the characteristics of the origin of the characteristics of the product

(IV) Market Expansion Mode

Market-oriented creative agriculture is promoted by strong market demand. This type of creative agriculture does not have the necessary requirements of the traditional agricultural base, more by the regional market guidance, grasp the market trend, the development of specific market popularity of rural agricultural products or related rural leisure activities. Market expansion model to get rid of resource-consuming price war "red sea strategy", expanding consumer surplus increased leisure market space, thus realizing the farmers and consumers **** win.

(E) Industrial integration mode

Industry-oriented mode makes full use of the existing agricultural industry base in the countryside, extends the development, selects suitable entities in the secondary and tertiary industries, enhances the level of the original agricultural industry, prolongs the original agricultural industry chain, and realizes the evolution and creative development of the industry.

Fourth, business model and selling points

(1) "Agriculture and tourism dual-chain" mode

The business model of the Modern Agriculture Industrial Park is designed around the "agriculture and tourism dual-chain", which starts with attracting popularity through tourism development and leverages the intangible benefits of millions of tourists every year. Millions of tourists each year, the intangible brand publicity effect, and strive to create a successful fruit and vegetable brand. Make the tourist place into a fruit origin, farmers jumped out of the limitations of the agro-paradise, into the workshop, factory, become a brand of fruit and vegetable processing industry force. Thus realizing the tourism, modern agriculture two industries promote each other and *** with the development of the linkage effect.

(2) seven selling points

A selling idea: unique idea, is the soul of a project. It can not bring direct economic benefits, but determines the prospects for sustainable development of the project, and can attract a group of like-minded travelers from the spirit.

The second sell brand: brand is the brand of the soul, through the brand, can enhance the image of the project site, improve the potential value of the plot, the formation of huge intangible assets.

Three selling ecology: the emphasis is on an ecological environment, a low-carbon environmental protection, organic living concept. Give full play to the role of urban agriculture to purify, beautify and green the environment, deliver fresh air to the city, establish a harmonious ecological environment between man and nature, city and agriculture, and make the city full of vitality and vigor.

Four sells production: for agricultural type leisure manor, agriculture is still its long-term development of the leading industry, should lay the foundation of its leading industry. Therefore, from the industrialization point of view, the development of a departure from the development mode of primary agricultural products, extending the agricultural industry chain; secondly, through the research and development of agricultural products, planting, deep processing, packaging, storage, logistics, transportation, sales and a series of activities to achieve the industrialization of the development of the core industry to form the foundation of the farm.

Five sell life: the development of leisure farm vacation projects and combined with leisure real estate projects, so that long-time urban tourists in the countryside and fields to enjoy a slow-paced, natural quality of life style, which is the market demand.

Six selling projects: is to sell the premium area formed after the market appreciation. Here is a large area, there are a lot of specific projects, some projects do the initial development, and then sell it, which is to sell the premium space after the market appreciation.

Seven sell comprehensive: the formation of multi-industrial integration. According to the excellent fresh agriculture years of research, the agricultural industry is the core industrial base of agricultural leisure manor, but not the only one. Leisure agriculture projects are able to integrate resources to the tourism industry, real estate industry and other directions to achieve industrial integration. The development and introduction of tourism and real estate industry, should follow the "agriculture-based, tourism brand, real estate revenue" principle, phased investment, gradual development.

Five, the modern agricultural park of the four major investment strategy

(a) the timely development of relevant policies, sound park operation mechanism

As the relevant departments should be timely development of a series of preferential, standardized policies for the development of modern agricultural parks to escort the development of the park, while regulating the park's construction and development behavior, to ensure that it is able to quickly and healthily grow; and as the park itself, in the enjoyment of the national or regional policies, the park should be able to develop a series of preferential policies. In addition, while enjoying the national or regional preferential policies, it should actively improve the operation mechanism to create a good environment for the further construction and development of the park.

(2) Strengthen the management, the introduction of scientific management methods

In the construction of the park at the same time, the introduction of scientific management methods and excellent management personnel, the development of a clear distinction between reward and punishment of the management system, to improve the enthusiasm of the staff to ensure that the park after the formation of the construction of the park can be quickly into the development track of the correct management methods; in advance of the formulation of the development plan and a clear milestones, the park construction of a planned, purposeful development of the park. construction is planned and purposeful, and the development of the park moves forward towards the set goals.

(3) Focus on supporting potential leading enterprises, the introduction of high-tech talent

For potential leading enterprises should be given appropriate support, so that it has enough to drive, radiation capacity, and can take the lead role as an exemplary model for the park to make a name for themselves. For high-tech talents to provide generous treatment to attract them to work in the park, and to create a good working environment for them to make full use of high-tech support for agriculture, improve the scientific and technological content of the park, enhance the competitiveness of the park for the park's future take-off cohesion.

(4) Improve infrastructure construction, strengthen the park's service function

Infrastructure construction must start from the early stage of the park's construction, which is the material foundation of the park's development, the park should pay full attention to its basic role, and be sure to strengthen the supervision and management of the infrastructure construction for the park's future development of the solid foundation; at the same time, the park should be equipped with a full range of service facilities for the park staff to provide comprehensive services, and the park's staff to provide comprehensive services, and the park should have a complete range of services. At the same time, the park should have a full range of service facilities, which can provide perfect service for the staff in the park, to solve their work worries, so that they can devote themselves to the construction of the park.