I. Introduction

1. Internet finance triggered the financial industry

In 2013, there were too many financial innovations, and the protagonists of financial innovations were not just the old financial faces such as banks, brokerage firms, and fund companies, but also the Internet companies as the churning out of the Internet finance as a "dark horse" along with the emergence of Alibaba's "Balance" and then the whole industry. Alibaba's "balance treasure" appeared with the detonation of the whole industry.

After the balance treasure, WeChat's micro-payment, Tencent fund supermarket, Sina microblogging wallet, Baidu's "hundred hair", "three horses" *** with the launch of ZhongAn Online, Jingdong's "Jingbao Bei", "3-minute financing to the account". "3-minute financing to the account business, the Internet giants have a low-key but rapid posture of rapid penetration into China's financial industry, in the posture of the subversive to the financial industry issued one after another "letter of challenge. On December 31, 2013, the number of customers of Balance Bao had reached 43.03 million people, with a size of 185.3 billion yuan.

2013 is called the first year of Internet finance is not an overstatement, Internet finance is eating up the territory that originally belonged to the traditional financial industry. What is Internet finance? What are the challenges to the development of the financial industry? How can the western financial industry meet the challenge?

Second, the characteristics of Internet finance and its advantages

Theoretically, any Internet application that involves finance in a broad sense should be Internet finance, including but not limited to: third-party payment, online financial products sales, credit evaluation and audit, financial intermediaries, financial e-commerce and other modes.

1. Two prominent advantages of Internet finance

Cost advantage: virtual space to carry out business, looking for customers and complete the payment are carried out online, no huge business network costs, by virtue of its information processing capabilities and the advantages of the organizational model, greatly reducing the transaction costs;

Information advantage: mastering the massive customer data, can accurately find and contact the customer, enhancing the adhesion with the customer. Customers, enhancing the adhesion with customers, with the processing technology of big data, at a lower cost, quickly and accurately grasp the behavioral characteristics of customers, including their consumption behavior and credit rating, which is extremely convenient for Internet finance to carry out microfinance.

2. The unique core competitiveness of Internet finance

No threshold, low cost, information transparency, product simplicity, direct transactions between supply and demand, and unprecedented safe and convenient user experience. The traditional financial exclusion of micro-enterprises, individual customers and other areas, the Internet financial model competitiveness is significant.

Third, the Internet financial challenges

Fourth, the development of the western financial sector countermeasures

1. Financial sector to embrace the Internet

(1) cooperation with the Internet financial, and at the same time in accordance with the Internet's way of thinking and operation to transform the traditional banking business methods;

(2) customers need to be at any time, anywhere, anywhere, and with a perfect Experience services: build the functions and experience of the one-stop Internet service channels provided by the financial sector (such as Internet banking, mobile banking and community banking), and improve the usability and ease of use of services; cooperate with third-party platforms **** win, improve the availability of financial products, to be able to provide payment and settlement, investment and wealth management, and credit and financing services smoothly, and be within the reach of the customers when they need them.

(3) Innovative service model: to strengthen the cooperation and innovation of all types of financial institutions, to play to their own strengths, to achieve a truly intelligent financial institutions, you can start from the online and offline aspects; based on the integration of Internet technology and traditional business to build an open Internet financial services platform, smart outlets (fixed place services) + community financial institutions (such as banks, the user's side) + network The "four-in-one" new service model of smart outlets (fixed place service) + community financial institutions (such as banks, users' side) + network finance (virtual space) + account manager (mobile customer service).

2. From the perspective of financial inclusion, innovative financial organizations and business mechanisms to improve the depth and breadth of services for farmers, small and micro enterprises, and vulnerable groups.

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The above is the answer brought to you by the Soft and Hard team.

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