Jingdong platform released data show that from November 1 to 11, the platform cumulative order amount of more than 271.5 billion yuan; more than 20,000 brands in the Jingdong supermarket turnover doubled year-on-year growth.
Ali released data show that from November 1 to 12, zero hour, Tmall "double 11" real-time turnover reached 498.2 billion yuan; Jingdong platform released data show that from November 1 to 11, the platform cumulative order amount of more than 271.5 billion yuan; more than 20,000 brands in the Jingdong supermarket turnover doubled year-on-year growth; from November 1 to 11, the platform cumulative order amount of more than 271.5 billion yuan; more than 20,000 brands in the Jingdong supermarket turnover doubled year-on-year growth. doubled growth; November 1 to 11, Suning Ebay online orders increased by 75%.
According to the "Electricity Counts Treasure" e-commerce database of NetSense (an e-commerce portal), this year's "Double 11" online turnover was close to 860 billion yuan, a year-on-year increase of 43.3%. Among them, the Tmall platform turnover increased by 85.62% year-on-year, Jingdong platform turnover increased by 32.82% year-on-year, the two platforms accounted for 89.5% of the net turnover.
Mo Daiqing, director of the e-tailing department of the e-commerce research center of the Net, said that this year's "Double 11" was carried out in the context of the normalization of epidemic prevention and control, but people's consumption is still high, and the purchasing power is strong. What is more gratifying is that this "double 11" has created huge business opportunities for various industries. p>With the upgrading of people's consumption demand and the continuous maturity of information technology, this year's "Double 11" consumption shows many new features:
New products, upgrades the hot sale of goods. Many brands choose to release new products on the eve of "Double 11" and during the shopping festival, such as Huawei Mate40 series first opened on October 30, the first round of products quickly sold out. On the Tmall platform, more than 2,600 new brands and 1.2 million new imported products participated in "Double 11" for the first time through Tmall International. In the Jingdong platform, Haier, Midea, Gree, Huawei and other mainstream home appliance brands turnover in "seconds" speed over 100 million yuan, scrubber, mini wall-breaker and other intelligent appliances favored.
Live with goods more fire. Live e-commerce ushered in a huge opportunity for development, enterprise search data show that last year, live e-commerce new registration 681, and as of October this year, live e-commerce new registration has reached 2,364, more than the previous 10 years, live e-commerce registration volume total. This year's "double 11" period, live with goods become e-commerce, brands, merchants and other "standard". According to statistics, Jingdong live with goods in 6 seconds broke 100 million yuan, Suning Ebay "1110 super buyer" cumulative sales of 100 million yuan in the live room?
Personalized customization has become a trend. What the consumer wants, what the enterprise will build. This year's "double 11", Jingdong users directly connected to the manufacturing (C2M) mode of product sales for the same period last year, 1.7 times, gaming laptop, gaming desktop, high-definition monitors and other computer digital products have become the mainstream of user customization.
Experts said that more and more merchants in the process of participating in the "double 11" to accelerate the digitalization, and constantly improve the user's consumption experience, for the consumer market to continue to improve to provide stronger kinetic energy.
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