Unlike other e-commerce platforms, Xiaohongshu started from the community. At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels and restaurants appeared in Little Red Book, which touched on all aspects of consumer experience and lifestyle. At the beginning of 20 16, xiaohongshu changed the manual operation content into the form of machine distribution.

Through big data and artificial intelligence, the content in the community is accurately matched to users who are interested in it, thus improving the user experience. As a lifestyle community, the biggest uniqueness of Xiaohongshu lies in that most Internet communities rely more on online virtual identities, and the content published by Xiaohongshu users comes from real life. A sharing user must have rich experience in life and consumption in order to share content in Little Red Book and attract fans' attention.

The uniqueness of xiaohongshu e-commerce

1, word-of-mouth marketing

There is no better way to improve the conversion rate than the word-of-mouth of real users, just as users will definitely read user comments before buying things in Taobao. Xiaohongshu has a real user word-of-mouth sharing community, and the whole community is a huge user word-of-mouth database.

2. Product selection under structured data

The community of Xiaohongshu has accumulated a lot of consumer reputation, just like millions of users find and share good things from all over the world on this platform. In addition, users' browsing, liking and collecting will generate a lot of underlying data. Through these data, Xiaohongshu can accurately analyze the needs of users and ensure that the purchased goods are highly respected by users.

Refer to the above? Baidu Encyclopedia-Little Red Book