Currently, the insurance industry is highly dependent on data management, on the one hand, the rapid development of the mobile Internet, has greatly changed the way consumers consume and behavior, in the formation of online consumption habits, for the insurance industry to provide a large number of data samples. Through accurate analysis of customers' purchasing behavior and risk factor data, the Company integrates resources to build a comprehensive user profile, so as to develop insurance products that are closer to life scenarios, such as "clothing, food, housing and transportation", and use online media to promote marketing campaigns, personalize product portfolios and provide value-added services, as well as to establish an APP The company also utilizes online media to promote marketing campaigns, customize product portfolios and provide value-added services for customers, and establishes an online self-service mobile transaction issuance platform, which upgrades the insurance marketing model from the traditional offline sales model to a deeper fusion of "online and offline".

And the application of data-centered insurance technology is leading the innovation trend of the insurance industry and market players. The online marketing channel improves the user's underwriting experience, effectively reduces the transaction cost of premiums, directly improves the success rate of terminal sales, makes the insurance company's operation more efficient, lower operating costs, higher quality of service, the application of big data and other new technologies to the insurance marketing model has brought a new direction of development, but also to the traditional marketing model has brought about a great deal of change and alternative role.

Insurance network marketing has been an irreversible direction of development. In the face of this change in the market environment, a variety of current use of big data and cloud computing on user data, user information, user preferences for comprehensive classification mining, in order to clearly grasp the target customer's demand for insurance products and services, while through the Internet channel to provide exclusive product solutions and convenient claims service of the products are endless, to the products and services to win the trust of the customer, this customer-centric marketing model This customer-centered marketing model will become a trend in the development of insurance and will gradually replace the traditional marketing methods such as acquaintance recommendation and telemarketing.