Big Data Era, people are instead more unfree.

1. In the era of big data, you will be led by the nose by big data, less free.

I'll give you an example. Once I had dinner with a female friend, she mentioned that before she entered the big data era, she would occasionally go to portals like Sina to read entertainment news when she was free. It took her about 10 minutes to read the news she was interested in, and then she went to read and study. At this time, she was very free.

But since entering the era of big data, she found herself reading news on apps like Today's Headlines, which are driven by big data algorithms, and became very unfree. For example, if she read a piece of gossip news about Jay Chou on it, the system would keep pushing her with gossip news or articles about Jay Chou.

Then, she couldn't help but keep clicking in to read it. So, for the next long time, she was reading gossip about Jay Chou, completely forgetting that she had to study. Being led by the nose by big data, she turned into a gossip maven, without the kind of freedom she used to have.

2, the nature of big data - the desire to evoke human nature, so that you are even less free.

Famous scholar Hu Shi said: "History, is a little girl to be dressed up", I would like to change his words to "big data, is a little girl to be dressed up". Big data is a little girl who can be dressed up by others. When we were in elementary school, we all learned "The Emperor's New Clothes". In my opinion, big data is that new dress worn by the emperor.

Big data, so that you are naked in front of many people, without knowing it. In "Oddball Season 5", Yang Qihuan has said that he has engaged in big data, in his opinion, the biggest feature of big data is that there is a lot of water. To put it bluntly, the data you see is just the data others want you to see. Big data is like a hook, its nature is to hook your desire.

Like two days ago was 618, Taobao's big data background, will be based on your past shopping records and browsing the page, to generate some seem to understand your data, and then to you constantly push related or similar goods. You were only going to buy 1 new piece of clothing, but you ended up buying 10 new pieces of clothing, fueled by the big data that started it all.

Do you really need to buy so many new clothes? Apparently not. Big Data deliberately presented a lot of information in front of you to induce you to spend money, causing you to resist the temptation, so you went from buying 1 piece to buying 10 pieces. Being manipulated by big data in this way obviously doesn't make you any freer.