The more traditional the industry, the more business opportunities in today's Internet-enabled world. Of course logistics is no exception. First, must pay attention to the front end of the logistics business changes The development of e-commerce in the past 10 years, will be the traditional Chinese logistics to push the fast lane, today Jingdong, Ali and other companies have been listed overseas, logistics has become a heavyweight in its valuation. This is why Liu Qiangdong has emphasized the core value of Jingdong logistics since the beginning, which is also why Jack Ma will be in the first year of Ali's listing (2013) high-profile launch of the Cainiao logistics platform, logistics for large platform e-commerce enterprises have self-evident strategic value. From another point of view, the real service to the e-commerce logistics enterprises, but the lack of recognition of the value of the industry. The thinking of the operators of many logistics enterprises is mostly in a passive service role, from the operation of the meager profits, such enterprises are typical of the thinking of doing things with their heads down, lack of heads up to see the sky business vision. Let's take a look at the changes in the industry in 2014: 1, changes in the volume of express delivery: when logistics companies look at the number of national parcels from 5.7 billion in 2012 to, 9.2 billion changes in 2013, 2014 may be more than 12 billion trend, only to see the volume of change, did not pay attention to changes in the front end of the logistics business. 2, logistics demand changes: once many companies in the service of contract logistics (B2B) business, e-commerce B2C logistics demand came; when logistics companies compete for B2C logistics demand, O2O and C2B came. In the face of Jingdong, Ali, Suning O2O layout, in the face of Haier, millet C2B trend, SF, Risun and other companies have long started to layout this market. 3, changes in logistics carriers: relevant data show that in 2013, the flow of highway trucks compared to the previous year decreased by 2-5%, semi-trailer sales decreased by 27%; while the flow of three to one to one, SF and other traffic increased to 50%-100%, SF's aircraft reached 34 (own all-cargo planes up to 15), Deppon, such as LTL enterprises, the volume of business increased by about 40%. All of this basic data can be seen throughout the logistics industry changes. 4, logistics upstream business changes: 2014 business has been upgraded from industrialized thinking to Internet thinking. From the perspective of the supply chain, the supply chain model of the major industries in 2014 are facing new changes. The traditional industrialized thinking is mass production of products, from different channels to penetrate the end consumers, the channel supply chain is to sell inventory mode; and in 2014, the Internet business has gone from O2O experience to C2B customized service, the traditional cell phone mode to C2B millet mode, the traditional home appliance mode to Haier's Internet transformation of DIY mode, the traditional Detroit automobile mode to the Silicon Valley's Tesla Production car model, all of this Internet-based industry, will be C-driven as the core, to replace inventory with information, subverted the traditional business model, of course, followed by a change in the logistics service model. The new Internet business, driven by personalized custom consumption + O2O experience, which will give rise to small batch, multi-batch, high-frequency demand for logistics services, B2B logistics services will surely fall by the wayside, and with it is the courier, LTL demand incremental, to create such a logistics service system, must be the spring of the platform logistics enterprises. Therefore, logistics upstream business due to Internet thinking and accelerate the development of logistics enterprises if not yet rapid transformation and innovation, the elimination of the market is relentless. Second, the Internet thinking to the logistics industry to bring business opportunities So what exactly will be the logistics Internetization business opportunities? 1, logistics platform Internet China logistics platform enterprises in 2014 has begun to take shape, but the platform of the commercial business has not yet formed, logistics platform business model is still relatively traditional, how to transform the business thinking? Logistics platform should think about Alibaba mode, millet mode, 360 mode: 1) Logistics platform enterprises should learn Alibaba ecological model, not to earn money upstream and downstream, from the platform point of view to extend the business value of data, finance, traffic, marketing, etc. In fact, the logistics platform trading pool of funds is large enough, and the value of the big data is obvious, Alibaba's platform thinking to help many people who want to start a business using the Internet Alibaba's platform thinking has helped many entrepreneurs who want to use the Internet to realize their dreams, the same logistics platform will also drive more small and medium-sized logistics enterprises to realize entrepreneurship. (2) logistics platform enterprises should learn millet model, the mainstream product cell phone does not make money, OEM and is outsourced to Foxconn, spare parts and value-added services is its main profit channel. Similarly, the logistics platform should be upstream downstream integration model, their mainstream goods or services do not make money, the extension of the service is an important way to profit. (3) logistics platform companies should learn 360 model, that is, the free model, when Kingsoft, Rising Star, Kaspersky played hot, 360's free model launched, so that the entire antivirus market subversive changes, today there is that antivirus software to sell money, this subversive thinking, can absorb a large number of users, thus bringing another kind of commercial upgrade. Today in 2014, one after another, there are companies launching the Internet fleet, the Internet integration of logistics parks, the Internet's logistics trading platform, as well as the U.S. taxi software Uber began to be applied to the field of logistics, all of which is the Internet model integrated into the traditional logistics business model, which contains this important business potential. 2, why can't the logistics industry have a fan economy? Today's logistics companies are holding the golden bowl to beg for food. How to understand? Logistics companies as party B, through the provision of logistics services to obtain a meager profit, in fact, logistics as a business pathway, with significant marketing and data value. This is the only customer-facing group in the Internet era, under the premise of ensuring information security, here contains this significant value of big data analysis and precision marketing, the value of the logistics industry to accumulate fans is far more than ordinary people would expect. To express, in 2013, the number of national express parcels 9.2 billion, China's online shopping crowd of more than 400 million, the 400 million net name of the geographic location, shopping frequency, shopping preferences can be analyzed and mined through the logistics point of view. Logistics industry fan economy play: 1) integration of logistics users of the fan economy, through WeChat or APP to provide customers with query tracking services, and ultimately access to the user's information, to achieve precision marketing, this aspect of SF, Best Logistics has done a good job, and accumulated a large number of fans using the express users, to get a good experience at the same time to bring together a large number of user populations. Express C-end users (members) and e-commerce platform integration, which is typical of SF Express + SF Preferred mode. (2) ToB fan economy, more fan economy is toC service, in fact, toB fan economy has the same potential, if the enterprise can integrate the major party A (logistics demand side) needs and concerns, to help party A to create a valuable platform for party A high-level services, which will bring a lot of customer viscosity. (3) the largest logistics industry fan platform, all business cooperation in the logistics industry is made by people decision-making, different levels of logistics people's business needs vary greatly, segmentation of the needs of different groups of people, in essence, is a kind of fan economy services, in the face of 720,000 logistics people's needs (as of June 1, 2014) has a significant commercial value. 3, information flattening, promoting industry supply and demand and operation monitoring platform The Internet, especially the rapid development of the mobile Internet brings the value of business communication, transactions have become more and more easy, convenient, efficient and safe, e-commerce development to today, we can personally experience. When the Internet and mobile Internet into the logistics industry, what revolution will be brought? (1) cargo owners and carriers will be more and more flattened transactions, of course, leather information intermediary scalper's life, not for a moment, because the new generation of freight yard scalper, they are also in the Internet. In any case, the information channel through, the healthy development of the industry must play a good role in promoting the use of the first in 2014 will be the taxi mode into the logistics of the "road song car park" is a very important example, he will be an important benchmark of the Internet of the logistics industry in 2014. (2) monitoring and management is becoming more and more visualized, the implementation of logistics operation data visualization monitoring, so that the front-line information and back-office monitoring completely flattened. (3) The integration of road ports and logistics parks platforms will also be an important means of promoting the development of information flattening. (4) the flattening of the supply and demand of logistics personnel, China's logistics industry, the only new media platform of the logistics refers to the news, May launched a free service, is to help enterprises to 720,000 people to release the industry's recruitment information through microblogging, microblogging synchronized coverage of the entire industry, adhere to a month down, and successfully help dozens of enterprises to find more than 40 industry talent, the Internet's thinking will be the logistics industry, the demand and supply information completely flat. Flatten, this is just the first attempt. 4, crowdfunding model, the development of the logistics industry to bring new thinking will be the Internet field of crowdfunding model applied to the logistics industry - whether it is the crowdfunding of capital or resource crowdfunding, will bring a lot of imagination. (1) Crowdfunding of capital, we can think of the 3W coffee model in the Internet field, is a typical Internet thinking crowdfunding industry bigwigs, the formation of a business platform. In fact, the platform thinking of the logistics industry can fully refer to the 3W coffee model, which brings a lot of imagination to the logistics industry capital, resource integration. Front-end appearance integration is capital, background integration is resources, and the final integration is business. (2) capacity integration, this low-level point of play is belonging to the express, LTL franchise mode, the new socialized capacity integration is the rapid rise this year, because the layman does not understand the subtle rules of the logistics industry, and quickly be "extinguished" of the "Express for all". Mode is not wrong, wrong in the thinking and business strategy. Crowdfunding capacity integration will bring huge business opportunities to the current logistics industry, some are waiting to see, some have been trying, the industry development of the new long march, there will be a lot of blood and tears. 5, logistics new marketing, logistics new media ushered in new business opportunities Logistics industry marketing will face new changes, based on the Internet thinking marketing will change the traditional logistics marketing model, "content-driven products" era has come to the full extent, especially in the field of mobile Internet, an excellent editor-in-chief of 100 excellent sales representatives. Logistics industry marketing ideas must face a new transformation, who holds the logistics industry's most influential, most valuable fan groups, who will be the largest marketing platform. At the same time, the marketing approach must also adopt the thinking of the Internet, experiential, interactive, case-based to become the mainstream trend. The future of logistics Internetization will be: 1, the emergence of free economy economy; 2, flat information pathway will be completely opened; 3, fan economy and traffic thinking will become the next profit point, rather than profit through logistics operations; 4, social marketing and big data-driven precision marketing will be the mainstream trend of future logistics marketing, whoever gets the fans get the world; 5, the change of business model will be harnessed on the Technology innovation based on new innovations; 6, crowdfunding thinking, platform thinking, cross-border integration thinking will bring new business value to the logistics industry.