In the scene of thousands of people and faces of Taobao search results, all products are displayed in front of the customers who are most likely to make a transaction. Taobao is reformed so that each product can more easily arouse customer interest and increase the transaction rate. high. Therefore, if we want to obtain high traffic and high conversions, we must pay attention to creating labels for target customer groups. In this way, in addition to having search weighting when customers search, it also has a weight advantage in traffic channels such as "Guess You Like".

1. The concept of tags is actually very simple.

1. Baby's initial label -

When you release a new product, Taobao will label it based on the category you posted, the attributes you filled in, and the title keywords. An initial baby tag.

2. Buyer’s initial label——

Taobao system uses big data to give each buyer an initial label based on the buyer’s age, gender, occupation and other basic information. buyer tag.

3. The buyer and the baby put a perfect post-label on each other -

When the buyer browses, collects, adds to purchase, places an order, etc. on multiple baby items , these behaviors reflect the buyer’s consumption level and preference style, and then give the buyer a more complete later label.

In turn, the Taobao system will also further label your baby with corresponding post-production tags based on what kind of buyers your baby has been browsed and collected by, which is equivalent to marking and recording which part of the baby it is. The crowd is really interested.

4. Store labels are also divided into initial and later stages -

The formation of store labels in the later stage is the result of the continuous accumulation of labels for all the products in the store. Since the later stages are cumulative, there is no need to say more. Now I mainly talk about what to do with new products and new stores that have no foundation?

For new products and new stores, the Taobao system can only roughly put initial tags based on your main category, attributes of all products, and title keywords. Don’t underestimate it at this time, but pay attention to the foundation of the store. In the future, you will definitely thank yourself for your hard work now. For example, when making women's clothing, you should try your best to buy products with similar styles. The price ranges should not be too large. Don't try to grab all the old, middle-aged and teenagers. The more unified the attributes of your products will be, the more accurate the store tags the system will give you.

2. The strength of buyer tags.

Weakly associated buyers: buyers who are closest to the group that has purchased your baby.

Medium-related buyers: buyers who have searched, browsed, collected, purchased, and placed orders for similar products.

Strongly associated buyers: buyers who are closest to the group that has purchased your product, and who have searched, browsed, collected, added purchases, and placed orders for similar products.

For example, if you make children's clothing products, buyers who have purchased maternal and infant products in other stores already have a subtle weak relationship with your store. If this buyer has browsed, collected, and purchased the same type of children's clothing as yours, he will have formed a strong relationship with your baby. At this time, your baby is likely to appear in the buyer's "Guess You Like" list. Therefore, we must strive to make our products relevant to people with strong connections.

After this series of foreshadowing actions, if the buyer sees your baby on "Guess You Like" and places an order, then the weight of this order is very high. Because the buyer conversion with strong association will allow Taobao to put a corresponding strong label on your baby.

3. How to strengthen your baby tag/store tag?

This is a precise operation to take advantage of competing stores. Use your store's Weitao to write an introductory article, and put the model you want to promote and the similar models of your competitors in the same article. Share this article more. When potential buyers collect similar models from other stores in the article, if they also collect yours, then your baby label will be very accurate. If there is a deal, your baby tag will be further strengthened.

Specific operation: Enter the "Weitao Content Management" page from the left menu of the Seller Center

=》Click "Create" and "Post on WeTao" on the left=》Pull Go to the lower right corner and click "Baby List"

=" Then fill in the corresponding content according to the prompts in Weitao.

The choice of competing stores is naturally to choose the same type of products with higher sales volume and higher popularity, which can help you further strengthen your label. But if you are afraid that your baby will not have too many advantages, just choose a similar model that is slightly more advantageous than your baby.

In short, whether it is a new store or an old store, if you want to accumulate accurate store labels, you need to have a very unified product label. In other words, try to make categories that are detailed enough. For example, toys and children's clothing both belong to the maternal and infant category, but you'd better keep only one of them. If you want to keep children's clothing, you also have to consider whether it is for boys or girls, older or younger children, Korean style or European and American style. Finally decided on the "European and American style for older girls", so that it is detailed enough. For old stores that already have multiple styles or even cross-categories, you can look at the top few models with the best sales. Their basic characteristics are similar and they belong to the same style. If other styles are inconsistent, gradually replace them with new ones of the same style, and adjust the confusing labels.