1, explore the application of big data technology in Taobao: research on how to use big data technology and algorithms to mine and analyze user behavior, commodity information, transaction data, etc. on the Taobao platform, so as to improve Taobao's ability in commodity recommendation, personalization, user profiling and so on.
2, improve Taobao's operational efficiency: through the analysis of sales data, inventory data, logistics data, etc. on the Taobao platform, to optimize the supply chain management, warehousing and logistics, order processing and other operational processes, to improve the efficiency and effectiveness of Taobao.
3. Improve user experience: optimize Taobao's search engine, recommendation algorithms, interface design, etc. by analyzing user behavioral data and feedback data to improve users' shopping experience and satisfaction.
4, improve Taobao business value: through the analysis of big data on the Taobao platform, to explore potential business opportunities and business models, to improve Taobao's business value and competitiveness.