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Mars big data
In the fields of technology and Internet, exponential thinking has led to the new normal of business, that is, the exponential explosion of data. With the further maturity of big data analysis and application technology, traditional management tools such as ERP system are no longer suitable for the data wave that enterprises have to deal with today, and a new business paradigm has been formed.

In the book "The New Normal of Data", author Chris Sudak leads readers to attack the frontier of big data, and further understands the six sources of data explosion-mobile Internet, virtual life, digital commerce, online entertainment, cloud computing and data analysis. On this basis, six data maturity models, such as scenario, socialization, quantification, application, cloudization and Internet of Things, are built to help enterprises understand the reasons. In the storm of exponential data explosion, only enterprises that can make a deep response can get the "compass" and "life jacket" for development.

Finally, Sudak described the blueprint of our closely connected and highly digital world, and showed us five possible scenarios in 2020. The era of data empowerment described in these scenarios will be a wonderful life and work era.

Chris Sudak, the author, is the winner of getAbstract International Book Award in 20 14, the designer and innovator of business data system and business model. After graduating from college, he entered the headquarters of Lockheed Martin Space Systems, the world's largest defense industry contractor, and worked as a space system engineer and rocket expert. After leaving the company, he worked as a senior strategic consultant in BDM Information Technology Company and Mars Candy Company, and then as a senior strategic consultant and technical architect in leading enterprises such as Accenture, Siemens, Dell and Citibank. His clients include the US Department of Commerce, the World Bank, the International Monetary Fund, Morgan Stanley, Pepsi, Samsung and Wal-Mart.