The first part is summary (summary of the whole plan)
A brief description of the company
Second, the company's purpose and objectives (market objectives and financial objectives)
Third, the company's current shareholding structure
Four. Investment funds and their uses
V introduction of the company's main products or services at present
Market overview and marketing strategy of intransitive verbs
Seven, the main business departments and performance profile
Eight, the core management team
Nine. Company advantage description
X. The company's current demand for capital increase to achieve the goal: reason, quantity, method, use and repayment.
XI。 Financing scheme (financing and investment mode)
Twelve. financial analysis
1. Financial historical data (sales summary, profit and growth in the first 3 to 5 years)
2. Financial forecast (past 3 to 5 years)
3. Assets and liabilities
The second part is a summary.
The first chapter introduces the company.
I. Purpose of the Company (Mission Statement of the Company)
Second, the company profile information
Three. Functions and business objectives of each department
Fourth, corporate management.
1. Board of Directors
2. Management team
3. External support (outsiders/accounting firms/law firms/consulting companies/technical support/industry associations, etc.). )
Chapter II, Technology and Products
I. Technology Description and Technology Holding
Second, the product status
1. Main product catalogue (classification, name, specification, model, price, etc. )
2. Product characteristics
3. Brief introduction of products under development/to be developed
4.R&D plan and timetable
5. Intellectual property strategy
6. Intangible assets (trademarks/intellectual property rights/patents, etc. )
Third, product production.
1. Supply of resources and raw materials
2. Existing production conditions and production capacity
3 expansion facilities, requirements and costs, as well as the expanded production capacity.
4. The original main equipment and new equipment
5. Product standards, quality inspection and production cost control
6. Packaging, storage and transportation
Chapter three, market analysis.
I. Market scale, market structure and division
Second, the target market setting
Three, product consumption groups, consumption patterns, consumption habits and the main factors affecting the market analysis
Four. Market status of the company's products, market development stage of products (blank/new development/high growth/maturity/saturation), product ranking and brand position.
Verb (abbreviation of verb) market trend forecast and market opportunity
Industrial policy of intransitive verbs
Chapter four, competition analysis.
First, there is no industry monopoly.
Second, look at competitors' market share from market segmentation.
Three. Main competitors: company strength and products (category, price, characteristics, packaging, marketing, market share, etc. )
Four. Analysis of potential competitors and market changes
Verb (abbreviation for verb) Competitive advantage of company products.
Chapter 5, Marketing.
I. Outline the marketing plan (region, mode, channel, expected target and share)
Second, the formulation of sales policy (past/present/plan)
Three, sales channels, methods, marketing links and after-sales service
4. Main business relationships (agents/distributors/distributors/retailers/franchisees, etc.). ), all levels of education.
Identification standards and policies (sales volume/payment term/payment method/accounts receivable/freight method/discount policy, etc.). )
Verb (abbreviation of verb) sales team and sales benefit distribution policy
Intransitive verb promotion and market penetration (mode and arrangement, budget)
1. Main promotion methods
2. Media evaluation of advertising/public relations strategy
Seven. Product price scheme
1. Pricing Basis and Price Structure
2. Factors affecting price changes and countermeasures
Eight, sales statistics and sales records, sales cycle calculation.
Nine, market development planning, sales target (short-term, medium-term), sales forecast (3 ~ 5 years) sales, share and calculation basis.
Chapter VI, Investment Description
I. Description of capital requirements (dosage/duration)
Second, the use of funds plan and schedule
Three. Investment form (loan/interest rate/interest rate payment terms/conversion into common stock, preferred stock, equity/corresponding price, etc.). )
Fourth, capital structure.
Verb (abbreviation of verb) return/repayment plan
Description of the original debt structure of intransitive verb capital (time/condition/mortgage/interest on each debt, etc. )
7. Investment mortgage (whether there is mortgage/collateral value and pricing basis/pricing certificate)
Eight. Investment guarantee (whether there is a guarantor's mortgage/financial report)
Nine. Equity structure after absorbing investment
X. Cost of equity
1 1. Describe the degree of investors' participation in company management.
Twelve. Reports (reports and capital expenditure budgets provided to investors on a regular basis)
Thirteen. Pay miscellaneous fees (whether to pay agency fees)
Chapter 7, Return on Investment and Exit
I. Listing of shares
Second, the equity transfer
Three. Share repurchase
Four. bonus
Chapter 8, Risk Analysis.
I. Resource risks (raw materials/suppliers)
Second, the market uncertainty risk
Third, R&D risk.
Fourth, the production uncertainty risk.
Verb (abbreviation for verb) cost control risk
Competition risk of intransitive verbs
Seven. policy risk
Eight. Financial risk (accounts receivable/bad debts)
Nine. Managing risks (including personnel/turnover/key employee dependence)
X. Bankruptcy risk
Chapter 9, Management
I. Organizational structure of the company
Second, the management system and labor contract
Third, the personnel plan (equipment/recruitment/training/assessment)
Four. Wage and welfare plan
Verb (abbreviation of verb) share distribution and subscription plan
Chapter 10, Business Forecast
3 ~ 5 years after capital increase, the company's sales volume, sales volume, gross profit margin, growth rate and return on investment are calculated.
Chapter 11, Financial Analysis
1. Sales Revenue Schedule
2. Cost schedule
3. List of wage levels
4. List of fixed assets
5. Balance sheet
6. Statement of profit and distribution
7. Cash flow statement
8. Analysis of financial indicators
(1) Indicators reflecting financial profitability
A. Financial internal rate of return (FIRR)
B. payback period of investment (PT)
C. financial net present value (FNPV)
D. Profit rate of investment
E. Investment profits and tax rates
F. Profit rate of capital
G. Uncertainty analysis: break-even analysis, sensitivity analysis and probability analysis.
(2) indicators reflecting the solvency of the project
A. Asset-liability ratio
B. Current ratio
C. current ratio
D. Repayment period of fixed assets investment loans
Part III Appendix
I. Annex
1. Copy of business license
2. List of members of the board of directors and resumes
3. List and resumes of major management teams
4. Description of technical terms
5. Patent certificate/production license/appraisal certificate, etc.
6. Registered trademarks
7. Corporate image design/publicity materials (logo design, brochures, publications, packaging instructions, etc.). )
8. Briefings and reports
9. Proof of site lease
10. Flowchart
1 1. Product market growth forecast chart
Second, the timetable.
1. Main product catalogue
2. List of major customers
3. List of major suppliers and distributors
4. List of major equipment
5. Family questionnaire
6. Forecast analysis table
7. Various financial statements and financial estimates.
I recommend it carefully.