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Difficulties encountered in popularizing credit loans
18 On the evening of February 3rd, Credit (Nasdaq: HX) released the unaudited financial results of the second quarter of fiscal year 20 19 as of September 30th, 20 18.

In the second half of the year, the industry regulatory policy has become clear, and the P2P problem platform has been cleaned up one after another. The turnover and income of most platforms have declined, and the credit performance has also been affected.

In this quarter, the total loan contributed by the credit platform was US$ 33.8 million, down 87.4% year-on-year; The adjusted net loss was $654.38+$024,900, and the adjusted net profit in the same period of the previous fiscal year was $654.38+$026,700; The number of borrowers and investors has also declined to varying degrees.

After the first quarterly loss since listing, its share price plummeted.

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In the second quarter of fiscal year 20 19, the net income and net profit of credit and loans were both hit hard, with a serious decline.

From the fourth quarter of 20 17 to the first quarter of 20 19, both credits and loans were profitable, which were about 4.23 million dollars, 8.89 million dollars,126,700 dollars, 269 1 10,000 dollars,170,500 dollars and 2.5 million dollars respectively. However, in the second quarter of 20 19, the situation reversed and the net loss was1740,000 USD.

Or affected by this, and credit stocks fell for three consecutive trading days, with a drop of more than 30%. As of the close of 65438+February 6, the share price of Credit and Credit was $2.24. Compared with its listing price of $65,438+00, the credit stock has shrunk by 78%, and its total market value is only $654,380+007.

Credit brand promotion investment is large, but the effect is minimal.

Corresponding to this quarter's loss, the high operating expenses of credit and loans are almost equal to this quarter's loss.

In fact, in the past year, the strength of credit in brand promotion is unprecedented. During this year's World Cup in Russia, the credit card signed a contract with the Argentine national team and became its official sponsor of the World Cup. At the same time, credit advertisements also appeared in the network hit drama Dancing. Despite the huge investment in brand promotion, the effect is not ideal.

The financial report shows that the total operating expenses of credit in this quarter were $265,438+$065,438+million, up 222% year-on-year. Credit is due to the increase of sales and marketing expenses, general and management expenses and share-based compensation.

The "sales and marketing expenses" in the credit business expenses are 1 1.7 million USD (about RMB 80.4 million), which is about 3.2 times of the net income of this quarter. In the same period, the sales and marketing expenses of head platforms such as "Paipai Loan" and "Pleasant Loan" were all compressed.

The "sales and marketing expenses" of credit are 43% of the auction loan and 18% of the pleasant loan. Although credit and credit have invested heavily in brand promotion, the return is very small and almost negligible.

As a result, the total amount of loans has dropped sharply, and the loss of borrowers and investors is serious.

Not only that, the total amount of credit loans, borrowers, investors, and the total amount of contributed loans have all dropped significantly.

The financial report shows that in this quarter, the total loan contributed by the credit platform was 33.8 million US dollars, down 87.7% year-on-year and 92.7% quarter-on-quarter. The number of borrowers and investors were 2 183 and 38,825, respectively, down by 92.5% and 42.6% from the previous month.

In the cold winter of the industry, it is reasonable to see this kind of double loss. Since June, in the thunder storm of the industry, the platform has increased its risk control and raised the threshold for borrowing, which will naturally lead to a sharp drop in the number of borrowers.

At the same time, investors' confidence is affected by market conditions, and they voluntarily withdraw from the market for the safety of funds.

Related questions and answers: Is credit safe? It is only recently that I began to pay attention to credit, mainly because of its high income, and some bids also have incentive income. Under such a big temptation, I tried to invest a few hundred dollars, because the time has not yet arrived and I have not received interest. At present, we are also investing in pleasant loans, pterosaur loans and credit. As a novice who only invested in 10 days of credit, I would like to talk about my views here.

A, about the issue of tender announcement.

It is suggested that the platform can start the tender announcement the day before. In this way, investors can arrange funds reasonably, avoid idle funds and improve the utilization rate of funds.

Second, on the issue of risk advance payment.

At present, the risk advance is based on 6.5438+0 million, and it continues to grow. The platform provides a system that can query the balance, which is very good. Through the communication with customer service, I learned that when the subject matter is overdue and the risk advance is not enough to advance the investor's principal and interest, the credit will advance the investor with its own funds. I learned this from customer service. I wonder if it's official. If so, please implement it in the terms, not just verbal promises. Of course, I still hope that the amount of risk advance payment can be increased.

Third, about the time and amount of withdrawal.

The platform promised to withdraw cash before 4 pm. The customer service said that if you withdraw your cash at ten o'clock in the morning, you can get it in the morning. This depends on many factors, such as platform payment time, bank approval, investors queuing for cash withdrawal and so on. I suggest that the platform define several time periods and deal with that part of the money in each time period, so that investors can know fairly well. This is also out of consideration for investors to arrange funds. Apart from irresistible factors, if you withdraw cash in the morning and arrive at the account at 4 pm, this efficiency is obviously unacceptable.

The question of the withdrawal amount. The customer service said that the daily limit is 500,000, and more than 500,000 people need to make an appointment in advance. Please clarify the concept of "Jin" on the platform. A few hours in advance? Or a day in advance? Moreover, there is no statement about how to deal with more than 500,000 in the platform rules.

The above are some problems found from the information content of the website itself, which are basically considered from the perspective of investors. Of course, the platform will also be troubled by various uncertainties when dealing with it, but I believe the platform will try its best to give investors a more assured investment mood and a safer investment environment.