According to the APP provided by customers, loan intermediaries grab registered customer resources and provide the most accurate target customers for the loan industry. Compared with the traditional model, loan big data mainly relies on powerful database resources, takes customers as the center, accurately captures the user base after analyzing and integrating the data, and then through appropriate marketing channels, colleagues who meet the needs of users also increase the turnover of customers.

At present, for most financial institutions, loan intermediaries and other loan channels, telemarketing is the most commonly used way to obtain customers. The most important thing in telemarketing is to have accurate customer resources for loan telemarketing. At present, the restriction of telemarketing is more serious, and a good loan customer list determines a good income-generating development. On the contrary, registered users of the loan app. Keyword provides SMS template. Customers basically have a certain loan demand, which is the best resource for telemarketing.