Constantly improve the incentive measures. Provide strong protection for registered trademarks of state enterprises from the policy aspect. Establish an acquisition incentive mechanism? China famous trademark? 、? Gansu famous trademark? And give appropriate rewards to enterprises and trademark holders who have obtained trademarks certified by geographical indications, and encourage and guide enterprises to implement trademark strategies. Pay attention to trademark support and cultivation. Focus on strengthening the cultivation of trademarks of characteristic agricultural products, ethnic specialty products, service industries and export commodities, and create characteristic trademarks such as "Zhengpite Fruit", "Kangmei Cattle Industry", "Huaan Bio" and "Xingqiang Carpet". Strengthen brand promotion. Organize some famous trademark enterprises in Gansu Province to participate in the Gansu Trademark Products Exhibition and the 4th China Trademark Festival, and display 4 geographical indication certification trademarks, 26 famous trademarks in Gansu Province, 2 famous trademarks in Linxia Prefecture 12 and some local specialties. Recommend 6 households in our state to win the prize? Gansu famous trademark? 25% of enterprises participated in the TV feature film promotion activity of "Brand Power" jointly organized by the Provincial Administration for Industry and Commerce and the Provincial Television Station, which further enhanced the visibility of Linxia enterprises. Strengthen the protection of the exclusive right to use trademarks. Actively organize and carry out special actions to crack down on infringement of intellectual property rights and the manufacture and sale of counterfeit and shoddy goods, and safeguard the legitimate rights and interests of trademark owners; The TV stations, newspapers and print advertising publishing units were comprehensively inspected, and the problems were rectified in time, which standardized the advertising market and created a level playing field for enterprises. (Yang Yining, Ma Huimin)