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Yangcheng Unequal Hairy Crab and Yi Dao Rice's Entrepreneurial Dream
Zhang Yue, known as Zhang Deng in Jianghu, is calm and capable, and no one can see that he is a "small fresh meat" born in 1990s. However, when it comes to all his entrepreneurial projects-Yangcheng is different from hairy crabs and rice, young people's * * * and persistence in their careers are flying in words.
A person who can't wait to start a business.
Zhang Yue was born in Nantong, Jiangsu Province, but he yearned for the spirit of Zhejiang businessmen traveling in all directions and taking the world as the city. When he was in high school, his mind was full of entrepreneurial ideas. In 2008, he was finally admitted to Zhejiang University by Xizi Lake. In this beautiful century-old university in Jiangnan, Zhang Yue began to accumulate her entrepreneurial dream.
University automation control major, you can build robots and write poems and songs. He has both the brain circuit of science and engineering and the feelings of liberal arts. In the third year of college, Zhang Yue was lucky enough to be admitted to the intensive class of innovation and entrepreneurship of Zhu Kezhen College of Zhejiang University, with a minor in entrepreneurship management. Every year, 40 sophomores are selected from more than 6,000 majors in the whole school, and they take two-year minor courses on the premise of ensuring their professional study. Intensive classes want to train "future entrepreneurs". "We don't introduce foreign textbooks from books. In addition to well-known management professors and pioneering young scholars, we also have outstanding entrepreneurial alumni and famous Zhejiang businessmen who have gone out from Zhejiang University. They not only gave us knowledge and experience, but also gave us personal resources to start our own business in the future. "
20 12 graduated from Zhang Yue University and studied software company management with a Zhejiang businessman who was an apprentice as a secretary. Both studying at school and his first job provide all kinds of preparation conditions for his future entrepreneurship. As long as he decides to start a business, he won't look back.
Why did you name yourself "Zhangbu"? 20 12 65438+2 2 1 The legendary end of the world has not yet come, but Zhang Yue feels that his desire to start a business can no longer wait. Therefore, Zhang did not wait to resign and start a business.
All kinds of attention to eating goods.
With * * * and action, what kind of entrepreneurial projects should we make? "I am a super foodie, and almost half of the living expenses of the university are spent on eating. I think my entrepreneurial project should be what I am most familiar with, so I thought of doing agriculture. "
The word "foodie" is very popular in recent years, but it can't sum up a person who really loves food's picky and particular about ingredients. Just like in the movie Gourmet, the slightest deviation of raw materials can affect the final taste. Zhang Yue's uncle is in charge of managing a Nanhu crab cooperative which specializes in producing hairy crabs. Because of his family, he can distinguish hairy crabs from different lakes by observing and tasting them. It sounds amazing, but for a senior foodie, he should be more real than this. "Many hairy crabs are hung with the brand of Yangcheng Lake. I can tell when I eat them."
20 14, Zhang Yue and his friends want to make the best and most authentic Yangcheng Lake hairy crabs. Zhang Yue's uncle mastered the breeding process of crabs in the rear. They read a lot of written materials about hairy crabs in front. "Where agriculture is different from other industries, it is difficult to standardize products. However, in my opinion, what we do in agriculture is standardization to ensure the stability of agricultural product quality. " Zhang Yue said. Although the same fish and shrimp are fed in the same water area, the quality of hairy crabs will be slightly different. When the first batch of hairy crabs came up, 30% of them looked bad, and the remaining 70% were intensively cultivated with shrimps for a week. What is a good hairy crab? The back cover is blue and bright, the abdomen is beige, the navel is red, and the legs are strong. This is the hairy crab, a small and beautiful agricultural brand founded by a group of young people.
The company that knows rice best.
"Yangcheng Unequal" hairy crabs were a great success as soon as they went on the market, which also gave Zhang Yue and his friends confidence. This group of young people chose agriculture, an ancient industry, which is bound to bring different changes to agriculture.
Hairy crabs are only on the market for two months a year. After the success of "Unequal Yangcheng", Zhang Yue began to consider whether to be a non-seasonal project or to focus on agriculture. On February 20 14, 14, Zhang Yue was introduced to Feng Qunfei, a famous local champion in Jinhua, Zhejiang. This is the second project he wants to do, rice that every family needs. With the help of Feng Qunfei, Zhang Yue transferred 5,000 mu of fertile land to Bohai Town, Ning 'an City, Heilongjiang Province, and began to grow rice.
Bohai Town, the famous Xiangshui rice comes from here, because it is a unique "slate land" solidified by volcanic magma, and the rice planted has unique color and aroma and high nutritional value. "Yi Dao" is Zhang Yue's name for his rice. "Yi" symbolizes their ambition to change. Just like their hairy crabs, every grain of rice in Yi Dao is carefully cared for. The rice seed is 10 1 fragrant rice seed, which grows on Shilou. The vision machine imported from Japan has neither sour immature particles nor broken particles that are inconsistent with the taste of whole rice. Only 45% of rice can pass the strict screening in Yi Dao. Due to the follow-up of the sales link, each grain of rice can not be harvested until 28 days after threshing, but it failed to pass the screening and 28. Eat fine but not greasy, and cook carefully and not greasy. I have to say, rice in Yi Dao has achieved an amazing degree of delicacy that ingredients can achieve.
A vision that wants to change agriculture
Yi Dao loves peasant associations, which is a pioneering work that Zhang Yue is very proud of. "Our system has more than 100 farmers, and each family has a farmer file. In each file, the qualified rice yield, pesticide residues, soil and other conditions of farmers that affect the quality and safety of rice are recorded. Every box of rice that sells well has a QR code, which is also the unique ID of each box of rice. By scanning the QR code, users can know the farmers who produced this box of rice, the planting date and the removal situation. So each farmer's file corresponds to a credit score, which is very important. Combining the credit score with the farmer's file, we will give different levels of farmers different purchase prices. " Zhang Yue called this evaluation system a perceptual traceability system, and the grain grown by farmers is also the food that users can safely eat. In Yi Dao, farmers can also enjoy interest-free loans, and the amount of interest-free loans enjoyed by each family is also related to their credit rating.
Whether it is hairy crabs or rice, Zhang Yue is promoted and sold through e-commerce in WeChat business. Moreover, he used rechargeable "grain cards" to accumulate his own customer base and used virtual intelligent rice bucket to manage users' big data. Your rice eating habits and eating frequency correspond to customized services. Jiangsu, Zhejiang and Shanghai place an order before 8 o'clock every night, and good rice can be delivered to you before the next dinner.
In the process of dealing with crab farmers, they also learned the hardships behind the huge profits of crab farmers. 80 mu of water, fed every other day, crab farmers have to get up at 3 am and work 12 hours a day. But what pays the most is not what gets the most. A crab farmer told Zhang Yue that the price of hairy crabs is decided by dealers, and farmers have no right to speak in sales. As real workers, they are not respected.
"People who do things with peace of mind should be respected." Zhang Yue said: "A friend of mine told me that agriculture, an ancient industry, needs to be done with the mentality of 10 as a unit. It takes 10 years, 20 years, 30 years to do one thing. I quite agree. At the same time, I think it is not enough to optimize this ancient industry that involves everyone. Let every agricultural product be firmly tied to the farmers who produce it. Agricultural products are farmers' works. When they are satisfied with their work, they will have a sense of identity with their profession, and they will engage in this profession with a more professional and dedicated attitude. Agriculture will attract more and more outstanding young people to join, and we young people just want to.