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Dongguan, which upgraded its regulation twice in one month: the average residential price rose 14% year-on-year in the first half of the year

Dongguan upgraded its property market controls twice within a month.

At 0:00 a.m. on July 25, the Housing and Urban-Rural Development Bureau of Dongguan City, Guangdong Province jointly issued the "Notice on Further Promoting the Stable and Healthy Development of the City's Real Estate Market" with 11 departments, announcing the release of 9 new regulatory policies , the key points include: adjusting the purchase restriction policy for commercial housing. Non-local residents who purchase their first commercial housing in this city (new commercial housing or second-hand commercial housing, the same below) must provide social security certificates for more than one consecutive year within two years. ; Those who purchase a second set of commercial housing must provide social security certificates for more than 2 consecutive years within 3 years, and sales of third sets of commercial housing to them will be suspended.

In addition, the notice stipulates that commercial housing purchased within the administrative area of ??this city from the date of implementation of this notice (subject to the time of online signing, including new commercial housing and second-hand housing) must obtain a real estate certificate It can be traded and transferred after 3 years. The notice will be implemented immediately from July 25.

This is also since Dongguan City issued the "Notice on Further Strengthening the Pre-sales Management of Commercial Housing" on July 2, which requires accelerating the market sales of commercial housing under construction, strengthening sales price guidance of commercial housing, and strengthening After regulating the sales of commercial housing projects, controls on the property market were once again tightened.

Dongguan, known as Shenzhen’s “back garden”, attracted much attention in June this year because its housing prices “increased more than Shenzhen for the first time.” Since June, the relevant person in charge of the Dongguan Housing and Urban-Rural Development Bureau has also repeatedly stated that it will cool down the property market.

The Dongguan Municipal Housing and Urban-Rural Development Bureau previously stated that there is indeed a phenomenon of rapid price increases in some core areas and popular real estate properties in Dongguan, and these phenomena have been "partially" amplified by various online media. The Dongguan Housing and Urban-Rural Development Bureau also stated that in response to the recent practical problems of prominent supply and demand contradictions of commercial housing and large housing price increases in some areas of Dongguan City, it will effectively accelerate the effective supply of housing, maintain stable housing prices, and promote the stable and orderly development of the real estate market. Judging from the performance of the Dongguan property market in the first half of this year, after the epidemic subsided, the Dongguan property market recovered strongly. In the first half of this year, the average residential price increased by 14% year-on-year.

Data from Dongguan Zhongyuan Strategic Research Center shows that in the first half of 2020, many projects were suspended and delayed due to the epidemic, and the Dongguan property market supply was in a gap period, resulting in a slowdown in overall supply, down 20% year-on-year; but at the same time In the first half of the year, the central bank's release of water brought inflation expectations, investors entered the property market, and the concentrated release of more demand led to a rapid rise in housing prices. It also caused some demand to panic into the market, and transaction volume increased by 4% year-on-year.

In addition, from a monthly perspective, the property market has recovered strongly due to the gradual control of the domestic epidemic and the central bank's interest rate and reserve requirement cuts. The property market continued to heat up after May Day; in June, branded real estate companies surged in performance, with transaction volume increasing by 51% year-on-year, a new high since 2017. Looking at housing prices, the performance is even more obvious. According to data from Dongguan Zhongyuan Strategic Research Center, the market supply and demand ratio in the first half of 2020 was 0.6, and the market was obviously in short supply. As well as the hot land auction market in the first half of the year, housing prices continued to rise. In the first half of 2020, the average residential price increased by 14% year-on-year, and the month-on-month increase was 5%. %. In the first quarter of 2020, affected by the epidemic, the capital chain of real estate companies was tight. Some real estate companies offered discounts and promotions to speed up the withdrawal of funds. This coupled with the strong wait-and-see attitude of customers, led to a slight decline in market prices. In the second quarter, due to the impact of the implementation of the new record price policy, the transaction volume of the property market in popular areas increased. Therefore, In the first half of the year, prices overall increased slightly by 5% month-on-month.

Zhongyuan Real Estate Chief Analyst Zhang Dawei pointed out that overall, this round of real estate upgrades is just a patch, and the main feature is three fakes: fake settlement, fake divorce, and fake talents. Dongguan's policy has basically no impact on local household registrations, and mainly targets non-local household registrations.

According to the new policies introduced by Dongguan, starting from July 25, non-local residents who purchase their first commercial housing in this city (new commercial housing or second-hand commercial housing, the same below) must Provide proof of continuous social insurance payment in this city for more than 1 year on a monthly basis in the 2 years before the date of purchase; if purchasing a second commercial house, proof of continuous payment of social insurance in this city for more than 2 years on a monthly basis in the 3 years before the date of purchase must be provided . For households that are not residents registered in this city and own two or more sets of commercial housing within the administrative area of ??this city, sales of commercial housing to them will be suspended.

Since July this year, many cities have begun to introduce tightening measures to regulate and control the property market. So far, cities such as Hangzhou, Dongguan, Ningbo, Inner Mongolia, Shenzhen, and Nanjing, where housing prices have increased, have begun to introduce tightening policies for real estate regulation.

Among them, Dongguan introduced property market tightening policies twice in a row in July this year.

It is worth mentioning that on July 24, the real estate work symposium mentioned that the main responsibility of the city government must be fully implemented, problems must be quickly responded to and dealt with, and targeted policy measures must be adopted in a timely manner.

Xu Xiaole, chief market analyst of Shell Research Institute, believes that future real estate regulation will be more differentiated. At present and in the future, the real estate markets of different types of cities face completely different problems. Some cities mainly want to prevent housing prices from rising too fast, while other cities want to prevent the market from turning cold. In the face of different problems in different cities, we must adhere to a problem-oriented approach and adopt differentiated control measures based on the actual conditions of each place. Therefore, policy differences between cities will become the norm in the future, and the accuracy of regulation will be further enhanced. The following are the new policies for the Dongguan property market:

1. Increase the supply of residential land and housing

Increase the supply of residential land and appropriately increase the proportion of residential land supply in newly added state-owned construction land. Priority will be given to meeting the needs for residential land and alleviating the contradiction between housing supply and demand. Actively innovate systems and mechanisms, strive to break through the bottleneck of long cycles and slow progress of urban renewal projects, and increase the effective supply of residential land. Strengthen regional coordination and urban-rural planning for housing, promote the interconnection of infrastructure such as regional rail transit and the connection of public service facilities such as education and medical care, and guide the reasonable distribution of population and housing demand. We will coordinate efforts to stabilize land prices, housing prices, and expectations, and optimize the differentiated land price-limited transfer method for residential land. Increase efforts in the construction of affordable housing. In principle, new supply of residential land projects and government-led urban renewal residential projects are required to be equipped with affordable housing that accounts for no less than 10% of the residential capacity and floor area for talent housing and other purposes. Pilot the construction of "three-limited housing", select land plots that comply with the two regulations, mature conditions, and complete supporting facilities in hotspot areas with relatively high housing prices, and build housing projects that "limit land prices, housing prices, and purchasers."

2. Adjustment of commercial housing purchase restriction policy

From the date of implementation of this notice, non-local resident households purchasing their first commercial housing in this city (new commercial housing or commercial housing) For second-hand commercial housing, the same below), you must provide proof of continuous monthly social insurance payment for more than one year in this city within the 2 years before the date of purchase; if you purchase a second set of commercial housing, you must provide proof of payment of social insurance in this city within the 3 years before the date of purchase. Proof of continuous monthly payment of social insurance for more than 2 years. For households that are not residents registered in this city and own two or more sets of commercial housing within the administrative area of ??this city, sales of commercial housing to them will be suspended.

From the date of implementation of this notice, the personal income tax payment certificate will no longer be used as a material for house purchase qualification review. In order to connect with the original policy, non-local residents who have paid personal income tax for one or two consecutive years before the date of implementation of this notice can still purchase their first or second commercial housing in accordance with the original policy. .

3. Adjust the limited transfer period of commercial housing

Commercial housing purchased within the administrative area of ??this city from the date of implementation of this notice (subject to the time of online signing, including newly built housing) Housing and second-hand housing), the real estate certificate must be obtained for 3 years before it can be traded and transferred.

IV. Adjustment of Housing Provident Fund Loan Policy

For employees who have paid housing provident funds in other places and apply for housing provident fund loans when purchasing a house in our city, the employee or his or her spouse must have a household registration in this city. .

5. Strengthen the supervision of commercial housing prices

Closely monitor the sales price of commercial housing. If the declared sales price of newly-built commercial housing significantly exceeds the surrounding market price level, the price will be determined from the perspective of land cost, construction and installation cost, A comprehensive inspection will be conducted on sales management expenses, taxes, corporate profits, etc. If the pricing exceeds the fair level of the industry and no reasonable explanation can be given, the issuance of the pre-sale license will be suspended or the current sales registration will not be processed temporarily.

6. Standardize the real estate financial order

Continue to strictly implement differentiated housing credit policies, continue to do a good job in preventing and controlling real estate financial risks, and effectively prevent credit funds from flowing into the real estate market in violation of regulations. Strengthen the management of real estate financing business, and list banks with excessive concentration of real estate loans and excessive growth as key regulatory targets. Strengthen the supervision of banks and other financial institutions, urge banks to strictly review the sources of home purchase funds, and strictly investigate and prevent the misappropriation of consumer loans and other loans for home purchases. Non-bank financial institutions are prohibited from providing home purchase loans to individuals. Strictly crack down on the behavior of "high ratings and high loans", and hold relevant institutions and personnel accountable in accordance with laws and regulations for evaluation agencies and financial institutions that participate in "high ratings and high loans."

7. Standardize the transaction order of the real estate market

Intensify joint investigation and prosecution efforts, continue to rectify the order of the real estate market, and focus on cracking down on the real estate sector's reluctance to sell, price increases, false propaganda, Malicious speculation, charging "tea fees" and other illegal activities. Strictly investigate and deal with behaviors that maliciously drive up housing prices and disrupt market order, such as manipulating prices in the second-hand housing market, raising prices in groups, fraudulently obtaining loans through "yin and yang contracts", and listing properties that do not meet the conditions for transaction transfer. For relevant participating institutions and individuals, measures such as interviewing, suspending online visas, suspending business for rectification, canceling business qualifications, restricting transactions, and including bad personal credit records will be taken in accordance with the law and regulations. Those suspected of committing crimes will be transferred to judicial authorities for processing.

8. Increase the disclosure of real estate information

Further strengthen the disclosure of commercial housing land, housing resources, housing transaction prices and other information, and promote the symmetry of supply and demand information. The average unit price of sold residential land in the city is regularly released. Publish existing housing stock and future planned housing stock in a timely manner. Regularly publish the online signing transaction data of new commercial housing and second-hand housing in all towns, streets (parks) in the city, and timely publish the online signing transaction information of representative and actively traded second-hand housing properties in each town, street (park), improve the transparency of housing prices, and guide Rational trading in the market.

9. Strengthen publicity and public opinion guidance

Strengthen the publicity and interpretation of real estate policies, release authoritative information in a timely manner, and respond to social concerns. Strengthen the standardized management of real estate information release, and severely deal with acts of false exaggeration, fabrication and dissemination of untrue statements, misleading the public, and illegal release of real estate information in accordance with laws and regulations.