1. It is forbidden to publish tobacco advertisements by radio, movies, television, newspapers and periodicals. It is forbidden to set up tobacco advertisements in various waiting rooms, theaters, conference halls, stadiums and other public places.
2, tobacco advertising shall not appear:
① Smoking image;
② The image of minors;
(3) encouraging or encouraging smoking;
④ Smoking is beneficial to human health, relieving fatigue and mental stress;
(five) other violations of national advertising management regulations.
3. Anyone who uses the name of the tobacco operator or the trademark of tobacco products as the name and title of the activity shall not publish advertisements such as competitions and performances with the name and title through radio, television, movies, newspapers and periodicals.
4, tobacco operators use radio, television, movies, newspapers and periodicals to publish public service advertisements and social and public service advertisements, and the name, trademark, packaging and full name of tobacco products shall not appear. When the name of the enterprise is the same as the name of the tobacco trademark, the enterprise name shall not be highlighted by special design.
The warning that "extreme smoking is harmful to health" must be marked in tobacco advertisements.
China's current advertising law, enacted in 1994, prohibits the use of radio, film, television, newspapers, periodicals and other five media to publish tobacco advertisements, and prohibits the installation of tobacco advertisements in various waiting rooms, theaters, conference halls, stadiums and other public places. On this basis, the draft amendment to the advertising law imposes stricter restrictions on the media, forms and places where tobacco advertisements are published. With regard to the media for publishing tobacco advertisements, the draft stipulates that it is forbidden to publish or publish tobacco advertisements in disguised form by using mass media and forms such as radio, movies, television, newspapers, periodicals, books, audio-visual products, electronic publications, mobile communication networks and the Internet.
Advertisers shall provide the following supporting documents when publishing the advertisements specified in the preceding paragraph:
1, the qualification certificate issued by the relevant government departments for the enterprise to produce or operate the goods and services;
2. The trademark registration certificate obtained by the commodity or service in China;
3. The enterprise is actually engaged in the production or business activities of the goods and services in China;
4. Other supporting documents stipulated by laws and regulations on advertising management.
Legal basis:
According to the provisions of Article 42 of the Advertising Law, the advertising supervision and administration organ shall order the responsible advertisers, advertising agents and publishers to stop publishing, confiscate the advertising expenses, and may impose a fine of more than one time but less than five times the advertising expenses.