Of course, major car companies also know this truth. In order to expand the market and expand sales, they have to give preferential treatment like diving. For example, the five products I counted for you today actually have a small price gap with medium-sized SUVs.
The first is mass transportation.
Volkswagen Touran is the "sales leader" in the field of medium and large SUVs, with sales of seven or eight thousand units almost every month. In addition to the shock brought by popular brands, it is also inseparable from the strength of products and the blessing of terminal prices.
Its length, width and height are 5039/ 1989/ 1773mm, and its wheelbase is 2980 mm It is a leader in this field in terms of internal space and appearance, and the powertrain adopts the well-known EA888? 2.0T high/low power engine and 2.5T? V6 engine and transmission system are also wet 7DCT gearboxes commonly used by the public, with good reliability.
The guide price of the car is 299,900-459,900 yuan, and the current domestic maximum discount range is about 58,000 yuan. However, according to the actual understanding, the actual preferential margin of the whole vehicle in most areas remains between 45,000 and 50,000 yuan, while the preferential margin of loan car purchase is between 52,000 and 58,000 yuan. "Exchange conditions" include, but are not limited to, auto insurance, deposit and fixed financial service fee during the loan period, even if
The second, Cadillac XT6.
Speaking of the high drop in the terminal, how can we lose the "diving king" Cadillac, especially the flagship model Cadillac XT6? Although the guide price reached 389,700-549,700 yuan, the car has a drop of 70,000-80,000 in terms of terminal.
At present, 20 models are sold together with 2 1 models. The discount range of 20 low-profile models is between 76,000 and 80,000 yuan, while that of 2 1 models is between 74,000 and 74,000 yuan. XT6 charges a high financial service fee, which is 5% of the loan amount in most cities. If it is a low-priced model with a down payment of 30%, the loan service fee will be around 6,543.8+0,000 yuan, while other models are basically charged at a fixed rate ranging from 3,000 to 5,000 yuan. However, considering that Cadillac is always a luxury brand and has a high degree of discount, the higher cost is understandable. After all, Mercedes-Benz next door.
If the car is still excellent in terms of products, the whole system will come standard with general LSY? 2.0T engine, with the maximum power of 174kw/237ps, is more eye-catching than the high power of Volkswagen EA888 in terms of parameters, and it is also supported by 9AT gearbox, with good power output and driving comfort. In addition, the length, width and height of the car are 5056/ 1964/ 1780mm, and the wheelbase length is 2863mm, and the car adopts a six-seat layout, and the comfort performance of the second row will be better than that of Touran.
However, it should be noted that although Cadillac XT6 has a higher discount in the early stage, the maintenance cost in the later stage is not low. If you have a plan to buy it, you still need to know the whole car ratio or the cost of daily maintenance. After all, this is also a necessary expense for later car use.
Three. Buick Angkor banner
The second American "Diving King" has neither the luxury status of Cadillac nor the high brand awareness of Volkswagen, and it is also a flagship SUV with high price, which makes it have a high preferential margin only a few months after it was listed last year 1 1.
The guide price of the car is 279,900-329,900 yuan. At present, the price of the best resources in China can reach 60,000 yuan, which means that the price of the model with a discount of 279,900 yuan will reach 220,000 yuan, while the discount range of the middle and high-end models will reach 65,000 yuan, not to mention the Highlander, Guandao and other models, and even reach the price of the Volkswagen Tiguan L mid-range model. If we look at the products carefully, it also has enough advantages.
The core power system is the same as Cadillac XT6. At the same time, the size of the car has reached 49,865,438+0/65,438+0,953/65,438+727 mm, and the wheelbase length is 863 mm, and the car has made great efforts in quietness, such as multi-layer sound insulation glass, ANC active noise reduction technology, high-performance acoustic material coating and silent tires. This is standard, plus "mobile sofa".
The fourth paragraph, the red flag HS7
Compared with the above three models, the Hongqi HS7 offers a lower discount, but the guide price of 275,800-459,800 yuan is also lower. At present, the low-profile model of Hongqi HS7 has a decrease of 40,000 yuan, while the high-profile model has a decrease of about 50,000 yuan, which is quite cost-effective considering the strength of the product.
The length, width and height of the car are 5035/ 1989/ 1778mm respectively, and the wheelbase length exceeds 3m to reach 3008 mm. The car adopts a double-row five-seat layout. Compared with the above-mentioned three-row layout models, it has inherent advantages in space performance and storage capacity. It is worth mentioning that the car is equipped with 3.0T in the model with a guide price of 349,800 yuan. The maximum power of V6 engine is 248kw/337ps, the peak output torque is 445nm, and it is equipped with a full-time four-wheel drive system. The terminal price is about 300,000, so it can have excellent mechanical quality, and the driving experience will be qualitatively improved compared with the 2.0T model at the same price.
Verb (abbreviation for verb) Chevrolet pioneer
Looking at the guide price alone, the Chevrolet Pioneer is full of temptation. The guide price of the car is 229,900-329,900 yuan. What is more attractive is that the car terminal has a discount of 50,000-52,000 yuan, which means that the low-profile model only sells for 653,800 yuan+0.8 million yuan. At the same time, it is also the cheapest of several models, basically at the same level as compact SUVs such as CRV, Hao Ying and RAV4.
The length, width and height of the car are 4999/ 1953/ 1727mm, and the wheelbase length is 2863 mm. Besides the slightly lower body, the riding space is still very good. The powertrain adopts the same models of Angkor and XT6, showing very good dynamic performance. As for the appearance dispute, I won't elaborate it in detail, because everyone's aesthetic is different, but what is certain is that
If only from the power system or space performance, the above five models are excellent, but we must know that each car has its own uniqueness, or its face value performance, rich configuration or super high cost performance. In short, the customer needs of each car are different. The author only counts the current market conditions of these five "price diving" medium and large SUVs according to the sales order. How to choose, I believe everyone has their own calculations.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.