1. I am about to find a job. Does anyone know about Xincheng Holdings Group? How is the salary?

Xincheng is very good. It has developed rapidly in recent years and is now ranked 8th among real estate companies. The treatment is also very good.

Xincheng seems to attach great importance to school admissions. It is a direct line of troops, training and development.

Not to mention the salary. The real estate industry is inherently high in salary. Xincheng is the salary in the industry. Being top-notch, treatment is definitely not a problem.

Xincheng Holdings Group Co., Ltd. (referred to as Xincheng.sh) was founded in 1993 and is headquartered in Shanghai. It is the first domestic private real estate company to achieve B-to-A transformation.

Xincheng Holdings Group has become a national comprehensive real estate group in residential real estate and commercial real estate. Its main business includes residential development, commercial real estate development and commercial operation management.

New Industry" two-wheel drive strategy. In terms of urban layout, the comprehensive layout of key urban agglomerations and key cities across the country has been basically completed, and the "with Shanghai as the hub, the Yangtze River Delta as the core, and The “13” strategic layout towards the Pearl River Delta, Bohai Rim and Central and Western China.

On July 30, 2021, Xincheng Holdings released a public trust fund and will be in Xincheng.

Look at how to choose a company suitable for your own development from the overall perspective of the industry.

First of all, we should look at the company’s determination and actions to acquire land. This mainly reflects the company’s financial resources/strength and strategic development plan. It can be said that when the gap between brand backgrounds is not large, continuous Companies that acquire land are definitely better than those that acquire less or even no land

To put it bluntly, in the real estate industry, land expansion = personal growth opportunities (I won’t go into details). Overall, China’s real estate industry We have entered a new normal, and huge profits in the industry will no longer exist. Therefore, under this background, land investment will become more cautious and even undergo a transformation.

For example: In the field of commercial real estate, established real estate companies such as Wanda/Sunshine City/Intime have shrunk their front lines and gradually turned to light assets/industrial shrinkage has been extremely severe.

Companies such as CapitaLand/Wharf are also famous for their slow pace. It is very common to develop a 5678 on a piece of land. It is not recommended for young people to learn things because of the rhythm of waiting for the opening; while others are like rain. Run and others also gradually went downhill.

Students who like to follow real estate news can find that Xincheng acquired land in the second half of 2014 without any surprise from last year). The probably reason should be that financing channels that have not been successfully opened for many years have achieved a breakthrough. Including overseas financing, cash flow doubled and suddenly became rich.

Second, I heard that Xincheng Holdings has internally acquired Xincheng. The signal reflected is that Xincheng will vigorously develop commercial real estate, which is also the [Commercial Development] Division announced to the outside world.

Secondly, when choosing a company, who will do it overall? State-owned enterprises are mainly more bureaucratic. In addition to this type of business owners, some private enterprises that have been developed for many years also have a strong atmosphere of seniority, such as Sunac/Vanke, etc.; on the contrary , some developing private enterprises are relatively loose/free and equal.

Personally, I feel that as young people today, what everyone desires is a company that is simple and transparent/efficient in decision-making/respects individuality/ability to speak. If you choose a real estate company, you might as well choose a private company ranked between 15-25. They are relatively open, and because the company management is standardized and there are not many rules and regulations, the more space you can show your personal abilities!

On the contrary, because the larger the company, the more bureaucracy and qualifications you have to face, and you want to keep your personality perfect, resulting in your personal abilities and brilliance being suppressed. There are also many.

For example: Every company will claim that its culture is open, transparent, simple and fair, such as Xhai, but the actual situation is that the internal high-level factions are complex. In some areas, companies can only say a word or a look. You might lose your job, because your professional ability is not as good as your ability to flatter people.

In many jobs, you are not allowed to do this when you want to use it. In the end, what you learn is more about interpersonal relationships rather than real knowledge. At the same time, because you are only a promoter of the system, you personally The market competitiveness of capabilities will also face challenges, so we need to pay more attention to this point.

Finally, I would like to talk about the development of commercial real estate and residential real estate. According to Sina Lejude statistics, residential properties nationwide are basically saturated, which means that all families who can afford it have bought it. , or even no less than 2 units, investors are also waiting and watching. After all, it is impossible for housing prices to double, and the transaction fees for second units are huge, so from this aspect, the development potential of the residential market is average.

The competition in domestic office and commercial real estate is also very fierce. The occupancy rate of office buildings that can be seen everywhere is actually not high. Taken together, commercial complexes may be a new growth point in the future. After all, the shopping mall is the city's CBD, so from a development perspective, it is recommended that you choose to go to business. It sounds more fashionable, and in fact, you will grow more.

For the above content, please refer to Baidu Encyclopedia - Seazen Holding Group Co., Ltd.

2. How to analyze Wanda’s financing methods and capital structure?

Financing: Shopfront Before construction is completed, it is okay to rent out or sell some of the shops first.

3. Wanda Group’s financing channels

1. Bank funds Wanda Group relies more heavily on bank funds. From the analysis of Wanda’s development projects, loan types include: land mortgage loans. Development loans. Asset-backed loans. Capital loan. Off-site use of lease mortgages and bank loans, etc. Wanda Group is in good standing with domestic banks. Deep partnership. The Financial Department of the central bank's financial management department also listed Wanda as a national real estate financial reform pilot enterprise, enjoying the "green loan" channel. A single loan of less than 500 million does not require approval, and the loan can be approved in two or three days. This kind of financial approval and The support is unique in the Chinese real estate industry. Wanda has already separated from Bank of China. China Construction Bank. The Agricultural Bank of China has signed a "head-to-head credit granting" agreement. The so-called "general-to-general credit" means that a commercial bank signs a credit agreement with an enterprise. After the agreement is signed, the enterprise's loans from various branches of the commercial bank will no longer need to go through the existing step-by-step credit approval process. Wanda was the first domestic company to experiment with operating mortgage loans in 2002. In 2003, it engaged in operating mortgage loans with Bank of East Asia and other banks. At that time, Wanda was passive. Domestic banks did not provide loans at that time. By the end of 2005, the four major state-owned banks started this kind of business. Asset assessment as collateral is suitable for the traditional development model. The traditional development model is project development and the source of repayment relies on card method. Unlike a leasehold mortgage, this type of mortgage uses rent as the sole source of repayment and has a loan term of up to five years. Ten years. Rental assets for the project. Assessment of safety. Tenant evaluations are much greater than asset appraisals. Wanda has already provided lease mortgage loans for five or six projects. The model is basically based on the total rental amount. The mortgage loan amount is about 70% of the total rental amount and 70% of the total project investment. 2. Domestic private equity Wanda has always been the darling of private equity. On the one hand, although it has not yet been listed, Wanda’s business model has been praised by the industry; on the other hand, it is because of Wang Jianlin’s huge hidden assets and good government connections. There are currently two known private placements: ① The 24% equity transfer of 9 commercial properties completed with Macquarie in 2005, involving funds of up to 2.3 billion yuan. ② Cooperate with the A-share initial public listing process and complete the equity private placement with CCB International. During the first private placement, neither Wanda nor CCB International disclosed the status of the fund raising. When it came to the second round of private placement, Wanda’s private placement price was as high as 17 yuan per share. “CCB International has made huge returns in just half a year. The second round of private placement has Actively participate again and increase its equity stake by 1%." 3. Overseas financing channels have never given up on China’s real estate market trusts (REITS). The return cycle of commercial real estate investment in the form of self-rental investment is too long and is a typical precipitation capital industry. Therefore, operating commercial real estate through REITS has always been the choice of Wang Jianlin, founder of Wanda. longing for. On the one hand, REITS can resolve the financial risks implied by a single bank loan. On the other hand, it can also allow private capital to share the long-term stable income brought by the development of domestic shopping malls. The large amount of funds raised is more suitable for the long-term development of real estate projects. This It is also a financing model that I have always longed for. In terms of financing channels in the securities market and overseas financing channels, Wanda has not yet achieved substantial breakthroughs in its exploration. After completing a private placement with Macquarie in 2005, the Hong Kong REITS prepared in 2006 ultimately failed, but Wanda never gave up its efforts to realize REITS.

4. Sales receivables support cash flow. The negative result of store sales of first-generation products is that Wanda adjusted its strategy for second-generation products to "only rent but not sell". But this true "rent only, not for sale" only lasted a short time. On Wanda’s third-generation products, the sales ratio has increased significantly. For the sales receivables of urban complexes, Wanda has internally positioned it as a "lifeline" and elevated it to the level of "long-term development strategic support". 5. Trust financing started in 2009. When trust financing started in 2009, the comprehensive cost of domestic trust financing was generally around 12%, which was much higher than Wanda’s previous financing cost of 7%-8%. However, since 2011, Wanda has become significantly involved in trust financing. Among the 11 trust products established, 10 were established in 2011, and only 1 was launched before 2011. Among Wanda's trust products, most are equity trusts, and the trust sizes disclosed by some of these products range from 500 million to 1.5 billion. It is calculated that 10 trust products have raised approximately 7.8 billion yuan. Through the trust company's professional management and diversified investment portfolio, Wanda Group has effectively reduced the risks of real estate investment and achieved higher investment returns. 6. Special bank funding channels. The Financial Department of the central bank’s financial management department has listed Wanda as a national real estate financial reform pilot enterprise. Among all real estate companies in the country, only two companies have such an honor. The head offices of three of the four major state-owned banks have granted Wanda huge amounts of credit. ICBC. Bank of China Head Office. The head office of Agricultural Bank of China has signed a bank-enterprise agreement with Wanda. As a national real estate financial reform pilot enterprise, the actual effect of the support provided by the highest authoritative department of financial management is very significant. It can provide loans in different places and is no longer subject to geographical constraints. At the same time, the pilot enterprises also have a special authorized "green channel". A single loan of less than 500 million does not require approval and can be approved in two or three days. This kind of financial approval and support is unique in China's real estate industry. 7. Vigorously develop asset-backed loans and lease-backed loans. Among Wanda’s completed projects, asset-backed loans are a relatively obvious phenomenon. For example, Beijing CBD Wanda and Shijingshan Wanda both use mortgage loans to revitalize funds.

Taken from 123 Library (123tsg.com)

4. What are the top ten groups under Wanda?

Eight industrial groups

1. Commercial real estate

Wanda Commercial Real Estate Co., Ltd. is a leading enterprise in China’s commercial real estate industry and has opened 88 properties nationwide. Wanda Plaza ranks second in the world in terms of property area.

2. High-end hotels

Wanda Hotel Construction Company is the largest investment enterprise in five-star hotels in China and has opened 55 five-star and super five-star hotels. It plans to open 89 five-star and super five-star hotels by 2015, with a business area of ??4 million square meters, making it the world's largest five-star hotel owner.

3. Cultural Tourism

Dalian Wanda Group Co., Ltd. takes the lead and joins forces with five top Chinese private enterprises including China Oceanwide, Legend Holdings, Yifang Group, and Elion Resources to develop a tourism project in Changbai Mountain , Xishuangbanna, Dalian Jinshi, Hainan and other places to build world-class tourist resorts, with a total investment of more than 100 billion yuan.

4. Large-scale stage performing arts

Wanda Group has established a joint venture with the world-famous American Frank Company to establish a performing arts company and will invest 10 billion yuan to launch five world-class performances in Wuhan, Dalian, Sanya and other places. The highest level of stage performance programs to create a Chinese cultural brand with global influence.

5. Film projection production

Wanda Cinema Line is the number one cinema chain in Asia, with 142 five-star cinemas in operation and 1,247 screens, including 89 IMAX screens. It holds 15% of the national box office share. It plans to open 200 movie theaters with 2,000 screens by 2015, making it one of the top movie theater chains in the world.

6. Wanda Film and Television Production

Dalian Wanda Group Co., Ltd. invested 500 million yuan to establish Wanda Film and Television Production Company. In 2012, 6 film and television works will be produced, and after 2013, more than 10 film and television works will be produced every year, becoming one of the largest film and television production companies in China.

7. Chain cultural entertainment

"Big Singer" is a chain entertainment company invested by Wanda Group. It provides the public with civilized and healthy entertainment methods. It has opened 81 stores across the country and plans to By 2015, it will open 130 stores and become a large-scale cultural industry chain enterprise in China.

8. Department Store Chain

Wanqian Department Store, established by Dalian Wanda Group Co., Ltd. in 2007, has now opened 78 department stores in Beijing, Shanghai, Nanjing, Chengdu, Wuhan and other places store, with a construction area of ??3.34 million square meters, becoming the largest department store chain in China.