Huihe Farm, founded by Chang Yaotang and others, is located in a wilderness of Group 3 of Mulan Village, Pengchang, Xiantao City. In a simple house, there is an Apple laptop connected to the wireless WIFI network. From time to time, the "beep" sound of QQ friends visiting came from the speaker, which made people think it was in a coffee shop. Every day, they write a diary of a chicken farm and send it online to interact with netizens and process orders.
Looking around, a river ditch surrounded more than 50 acres of forest, surrounded by walls.
Walking into the farm is like entering the kingdom of chickens. Thousands of chickens are free to move, and their behavior is completely unconstrained. Some bold chickens even "walked" out of the farm. This scene is completely different from that of most chicken farms in cages.
At present, only Chang Yaotang and Wang Haitao manage such a big farm, and another business partner, Wang Ping, is mainly responsible for export.
In the warehouse next to the duty room, in addition to feed, there are also a large number of common Chinese herbal medicines such as astragalus, licorice and mulberry leaves. There is a special pulverizer next to it to pulverize these Chinese herbal medicines, and then mix them into feed and drinking water manually in proportion for these chickens to enjoy.
Chang Yaotang told reporters that the chickens they fed were not only fed with ordinary feed, but also mixed with various Chinese herbal medicines to improve the immunity of chickens. When it rains, they even fry Huang Lian and other herbs and feed them in water to prevent diseases.
Generate's entrepreneurial passion at the party
As the founders of the farm, all three were born in the 1980s, and the oldest Chang Yaotang was only 32 years old. There are some twists and turns when it comes to the entrepreneurial experience of the three people.
All three people are from Xiantao, and they all joined the work after graduating from university in 20xx. Chang Yaotang worked as a department manager of chain supermarkets and a manager of pharmaceutical companies, and managed up to six supermarkets. Wang Haitao works as a business supervisor in a company in Shandong; Wang Ping, a graduate of Huanong Animal College, is also a technical consultant for several farms. After working for 10 years, all three have become white-collar workers envied by fellow villagers, but the dream of starting a business has not been extinguished.
20xx 10, Chang Yaotang went back to his hometown to visit relatives. At the class reunion, he talked about his past ideals. All three felt that they had to do something while they were young.
During the dinner, it was said that many local people are engaged in raising chickens, but the benefits are not very good. At the same time, some people complain that it is too difficult to buy real earth eggs everywhere now, and supermarkets are not at ease.
The speaker has no intention, but the listener has a heart. With years of sales experience, Chang Yaotang immediately realized that there were huge business opportunities. After consulting with Wang Ping and Wang Haitao, he got their consent.
After data collection and analysis, three people decided to raise Chinese herbal chicken, which is a new industry in China and the first in Xiantao.
After defining the goal, the three men submitted their resignation reports at the same time, endured the incomprehension of their families, and plunged into the countryside to start a hard business.
"On Tuesday, June 26th, there was a heavy rain. After half a year's efforts, our three brothers' chicken farm was finally built. Last night, the chicken came to the field. Looking at these little guys, I am both excited and nervous. We all gave up our majors, gave up our jobs and did aquaculture that we didn't understand at all. Now it is unrealistic to think that my heart is empty (I don't know how my family agrees) (although we have made sufficient preparations in the early stage). It rained heavily all day and the temperature plummeted. In order to keep the chicken warm, several of us have been busy all night, and now we are really sleepy. "
This is the first diary of Changyaotang raising chickens. This diary has been constantly updated, reporting the situation of the farm at any time, and uploading photos of the life of the native chicken regularly. Nearly 100 articles have been updated.
This novel way has attracted a large number of netizens to watch and also attracted many netizens who are interested in it to discuss. This diary has become a forum for free-range raising chickens with Chinese herbal medicines, and various related issues will be discussed.
Chang Yaotang told reporters that the reason why this diary was made at the beginning of the establishment of the farm was actually inspired by previous marketing techniques. Nowadays, many people don't know the chickens raised in this way, and they are also very suspicious. In order to open the market, they used the internet to publicize the chicken before it grew into an egg. On the one hand, they make netizens familiar with and understand this new thing. More importantly, by updating the growth process of chickens every day, netizens can understand the whole production process.
"God opened his eyes" and then the chicken laid eggs.
For the first time, three people dared not be greedy and brought in more than 3,000 breeders. In the first two months, almost all three people were in the chicken farm for 24 hours, and they didn't even have time to go home.
The chicken is growing up. According to the information found on the internet, they prepared their own feed and drinking water containing Chinese herbal medicines. After a whole month of experiments, they finally succeeded. With these "tonics", their chickens seldom get sick, and they were not injured when chicken plague broke out in the surrounding chicken farms.
In order to ensure that chickens have enough exercise, they should be forced to fly after feeding every day. They call it a "walk after dinner". Chang Yaotang said that chickens with a lot of exercise have strong resistance and tight meat. Their chicken will rot in the pressure cooker for more than half an hour, but it tastes super good. Therefore, they have to force chickens to "walk" five times a day. Every "walk" time, the chicken farm is a spectacular scene of "a thousand chickens dancing together".
With the growth of chickens, their flying ability is increasing. Many chickens even flew out of the fence and flew to the treetops of nearby roads. The reporter saw with his own eyes yesterday that chickens in chicken farms can generally fly more than 10 meters and more than 2 meters from the ground when gliding.
When the chicken flies to the tree, they can't catch it hard, which will make the chicken fly farther. Chang Yaotang told reporters that they later thought of a way according to the habits of chickens, that is, when the chickens dozed off in the middle of the night, three people secretly "stole" their chickens with headlights and bags. After the lights were fixed on the chicken, they took advantage of the chicken for a short time and arrested it. This action took a whole week, and the naughty native chicken knew it was so powerful that she never dared to run outside the henhouse again. Speaking of this interesting story, both of them couldn't help laughing.
Raising chickens made three people suffer a lot, but at the same time, their lives were full of fun. Chang Yaotang still remembers seeing the first egg. "I hope this egg is almost blind."
According to the law, the chickens will start laying eggs when they are raised to 140 days, but their chickens are still motionless when they are raised to 140 days, which makes the three people feel drums, because some farmers around them have strange diseases and don't lay eggs. After investigation, it was found that they were "sterilized". This made the three people even more uneasy. The investment of 250 thousand is borrowed. If they really don't lay eggs, they will lose everything. At the thought of this result, all three people felt great pressure.
147 that afternoon, Chang Yaotang contacted the market outside. Suddenly, he received a phone call from Wang Ping. He said in a trembling voice that he had just picked up two eggs in the Woods. Chang Yaotang, ecstatic, immediately drove back to the scene and almost had an accident on the road. Seeing these hard-won eggs, all three of them could not help but burst into tears. "God opened his eyes."
In order to create a good laying environment for the chickens that are about to lay eggs, three people immediately worked overtime and spent three days building more than 200 chicken coops, waiting for laying eggs with confidence. I can wait day after day, but I haven't seen the third egg.
When the mood of the three people fell into a trough again, the third egg finally arrived late. At this time, five days have passed since the first two eggs, and then the native chickens began to lay eggs one after another. At present, it can basically lay more than 700 eggs every day.
Their entrepreneurial goal: to build a national famous brand.
At present, Chang Yaotang has named the eggs produced in his farm "Huihe Farm Earth Eggs" and submitted an application for trademark registration.
Because it is still in its infancy, the eggs on the farm are mainly sold by word of mouth from relatives and friends. Chang Yaotang will also invite some business people to visit the farm from time to time to learn about their products on the spot.
165438+ 10 In October, Chang Yaotang returned to Wuhan with his own samples and promoted his own local eggs in Optics Valley, Evergreen Garden and Civil Aviation Community. The effect is very good. Although the price of his eggs is slightly more expensive than other native eggs on the market, many people are full of praise after tasting them.
At present, the farm can't supply the Wuhan market on a large scale because of its limited output, but they have planned to set up a 10 agency in Wuhan as a base. At the same time, many local farmers in Xiantao expressed their willingness to learn from them and set up cooperatives. With the increase of output, large-scale product coverage can be achieved, and even after the brand is launched, it can be rushed to the whole country.
In their plan, in addition to expanding the scale of farming, they also consider establishing their own Chinese herbal medicine planting base once the scale is formed, which can not only ensure the demand for farming, but also increase their income.
Message to post-80s entrepreneurs:
Looking back on their own entrepreneurial experiences, Chang Yaotang and Wang Haitao are very uneasy. They said that although they did not regret it, the difficulties encountered in the process of starting a business really far exceeded their original ideas.
In addition to the difficulty in raising funds, family opposition, technical difficulties and sudden increase in costs, these former white-collar workers are facing challenges. In this regard, they all gritted their teeth and tried their best to deal with it. "At least there are no obstacles to overcome at present," they said.
Chang Yaotang said that if you want to start a business after 80, you must first be able to bear hardships, otherwise you will accomplish nothing. At the same time, at the beginning of starting a business, we should be fully prepared, have a full understanding of the industries we are about to enter, and be psychologically prepared for the problems we will encounter, so as not to retreat after encountering difficulties.