Reasons for the rise of p2p 1. The popularity of Internet provides a platform for the development of P2P peer-to-peer lending. Modern information technology greatly improves the speed and coverage of information dissemination, reduces the cost of information dissemination to the maximum extent, and provides a fast communication platform for borrowers and borrowers, so that they can get to know each other through the network and reach their lending intentions. Therefore, the original P2P credit model can be reconstructed into a modern P2P model, that is, person-to-person credit based on information platform.
Second, the diversity of credit demand determines the living space of P2P small network loans. There are different customer groups in the credit market and they need different credit services. Although the demand for small loans is huge, large banks cannot effectively meet the loan needs of small and medium-sized enterprises and residents. Therefore, we must establish the concept of credit market segmentation, establish professional micro-credit service institutions, innovate micro-credit service methods, and make full use of the advantages of low cost and information enjoyment of the Internet to make up for the disadvantages of micro-credit. It can be said that the diversity of credit demand determines the living space of P2P micro-credit loans.
Third, under the background of the financial crisis, major financial institutions are reluctant to lend, which provides a rare development opportunity for P2P online lending.
Fourthly, the advantages of P2P online lending make it emerge as the times require.
The first reason for the rise of online lending is the imbalance between supply and demand of funds. Capital is a kind of resource, which is in short supply for a long time, and the utilization rate of capital is not high, which leads to poor economic development. With the deepening of financial system reform, new banks appear constantly, old banks are constantly reformed, and the problem of capital utilization has been improved to some extent. However, banks still have the problem that the threshold is too high and the loan is too difficult. With the more open policy, online lending has become a powerful supplement to the flow of funds outside banks.
Second, the lending time. Banks are characterized by complicated loan procedures, and a loan needs to go through many links such as investigation, guarantee (mortgage, pledge) and approval, which takes a long time and cannot meet the borrower's capital needs in time. In addition, the loan conditions are high, and it is difficult for many individuals and small and micro enterprises to meet the loan conditions of banks. Therefore, it is difficult for borrowers who are in urgent need of loans to obtain loans from banks, and online lending is a solution. The inherent advantages of relatively simple, flexible and convenient online loan procedures are suitable for most borrowers to adjust funds. Compared with bank credit, online loan is a more effective financing method. Huang, the owner of a high-end western restaurant in Beijing, plans to open a branch and needs 300,000 yuan urgently. On the recommendation of a friend, he tried to borrow money through the P2P lending platform and quickly succeeded in obtaining funds. In the whole process of borrowing money, he never met the investor, and the other party was a stranger? At the moment, the bank is playing? Money shortage? Some banks even stopped lending. In this context, P2P model has attracted more and more attention. In addition, since 2003, the country has expanded the floating range of loan interest rates, narrowed the gap between bank loan interest rates and online loan interest rates, and on the other hand, prepared the necessary conditions for the rise of online loans.
Third, the motivation of interest thought. In recent years, the state has lowered the deposit and loan interest rates many times, and the deposit interest rate is low, which is not attractive to fund holders. From the perspective of economic benefits, online loans can get much higher returns than deposits in financial institutions.