In the imagination of many people, "entrepreneurship" is two young people talking about an idea in a garage or a student dormitory, and then finding an investor or venture capital. After a few explanations, the VCs applauded, and within 10 hours, the amount reached $20 million. Then these two young men recruited soldiers, worked overtime, launched products and services, and became very popular. For a time, newspapers in Luoyang were very expensive, so the company went public and the two boys became millionaires and billionaires overnight. Such things rarely happen in real life. If everyone had such luck in entrepreneurship, no one would read the best stories written in entrepreneurship magazines. Starting a business is hard. The most difficult thing is entrepreneurship. The thought of understatement is worthless. The number of ideas that stand up to scrutiny is 1 in 100.

How do good entrepreneurial ideas come about? In fact, this mysterious process isn't all in the brain. A good idea never comes to fruition perfectly in the brain. The idea of ??starting a business is like being pregnant in October. It requires the cooperation of brain and hands, careful thinking and hands-on practice. In the violent intertwining movements of brain and hand, the idea can grow like an embryo. Sadly, most entrepreneurs don’t have a mother’s blessing, nutritional supplements, or care. Starting a business is hard, especially in the first year or two, and there are bound to be ups and downs, ups and downs, so entrepreneurial ideas are littered with infertility, stillbirths, miscarriages, malformations, and stillborn babies. It is a lucky thing that an idea can be successfully born after several twists and turns. The probability of an entrepreneurial idea successfully giving birth to double-yolked eggs and triplets is basically zero.

Perhaps the charm of entrepreneurship lies in the mysterious creative process. Creativity is the most difficult, critical and irregular link in entrepreneurial success. Entrepreneurs need to burn oil lamps, rack their brains, and pray sincerely. Mencius said: "Heaven has great responsibilities for people. They must first work hard, exercise their muscles and bones, starve their bodies and skin, lack their bodies, and brush their actions. Therefore, they can patiently do what they do "Things that cannot be accomplished." Explain what Lao Meng means: Grassroots entrepreneurship is a great task given to us entrepreneurs by God. To do this, we first have to have an idea. We must exhaust entrepreneurs by exhausting them with actions. They don't even give them money, so they can't even eat and keep them going. By honing their ideas and strengthening their character in this way, they can increase the likelihood of entrepreneurial success.