Mastering the general skills of news writing and refining the news theme is the key to writing the first press release.
First, basically master the skills of making headlines. The title is the eye of the article. If a news release has a novel and unique title, it is like magnetism.
Si Tong firmly attracts the attention of editors and readers.
Second, learn to write a lead. Introduction is the beginning of information and the most valuable part of information.
Third, understand and master the basic method of news writing-speaking with facts. It is the unique charm of news to put facts and speak with facts.
It is also the irreplaceable value of journalism.
1. Structure of the press release
A well-structured press release generally consists of title, introduction, background, theme and ending. Its introduction, background description, main content and ending all have their inherent logical relations, which influence, relate, contain and improve each other in a unified relationship, commonly known as 5w, which is the five elements of a press release. 2. How to choose the theme of the press release?
To write good news, we must think about the central idea of the article in advance and express a central idea, whether it is writing news, feature or spreading. This is the theme. For example, when writing a message, what to write must first understand the meaning, which is conception. Ideas are the theme. The theme plays a decisive role in the press release, and it is the soul and outline of the article. It is like a red line that runs through the whole article and becomes the center of this article. Therefore, the theme is the commander-in-chief of the news manuscript, and the structural arrangement, wording and sentence formation of the news manuscript should obey its "deployment", that is, the word formation, structure, language and expression of the article should be based on and bound by the theme. So "the idea comes first", the theme is clear, and you can write at your desk. 3. How to write a live news lead
First of all, when writing news, you should write a good lead. When writing a press release, you often don't write it according to the original development order, but put the climax and the most attractive point in front (this is the lead), so that the theme of the news can be highlighted first through the lead. There is such a jingle that vividly explains the writing and function of the lead: "The lead is like an inverted pyramid, highlighting the essence of the key writing, the image is concrete and attractive, and the text is concise." News flashback is the structural form of "inverted pyramid", and "introduction" is the foundation of "inverted pyramid". 4. Pay attention to the structural characteristics of the background
The purpose of news background is to describe the ins and outs of news events, write objective backgrounds such as historical events, social environment, political reasons and scientific knowledge related to other things, and fully reveal the meaning of things. Writing a vivid news background can play a role in setting off and deepening the news theme.
5. How to write a good news story
As the name implies, the news theme is the flesh and blood of the news manuscript and the main part of the article. To write a good news story, we must first have rich material, "a clever woman can't cook without rice"! To get rich materials, we must go deep into life, work and study to find and absorb them. Of course, the material of the manuscript is not what to write, but what to choose, and those materials that can express the theme of the manuscript will be selected. Those who are related to the theme and can effectively explain and highlight the theme, choose and stay; Those who have nothing to do with the theme and cannot explain the theme are "deducted" and left behind. Grasping the language characteristics of news articles with the help of materials is the most direct means for the author to express his writing theme and show his writing skills, and it is also the key to writing a good news article.
key News language should be clear, accurate, quickly cut into the substantive content, pay attention to telling the truth, do not over-embellish, and pursue floweriness, but this is by no means giving up the scrutiny of language. Don't go online indefinitely and comment. Give your own conclusions first and leave them to the readers. 6. Write the ending in concise language
At the end, we should pay attention to the collocation and cohesion with the main body, and pay attention to the echo with the lead. It is best to end the press release neatly in one or two sentences.