Promo is a familiar form for many enterprises, and it is also a choice for many enterprises. Its application scenarios are very extensive, such as the introduction of enterprises in official website, the warm-up and introduction of the event site, the display of enterprises in project negotiation and bidding, and the publicity of enterprises and regions in attracting investment, etc., which are all common broadcast scenarios of promotional films. Even the corporate lobby and front desk can broadcast promotional films.

The propaganda film can completely interpret the culture and business of the enterprise. Generally speaking, the promo should be updated every one or two years in combination with the development and changes of enterprises.

2. Brand feature films

Compared with the propaganda film, the brand feature film is more popular. Brand feature films are richer in content and plots, and it is easier to implant ideas into people's hearts. Of course, the requirement for creativity is higher, and it is more suitable for such scenes as event marketing, press conference and company annual meeting.

This video begins with a historical account of Daoxiang Village's long history, and then highlights the inheritance spirit of the old brand with the introduction of the craftsmen of ancient cakes. Finally, it is accompanied by the animation of the national tide to highlight the concept of coexistence of trends and traditions. This form of real shooting+animation can show the brand style to consumers in a richer and more three-dimensional way, thus helping to increase sales.

3. Product advertising

Product advertisement is also a commonly used video form, which is more suitable for shop product display, circle of friends promotion, elevator advertisement, electronic screen advertisement, and project negotiation.

By enlarging the product features and beautifying the rich texture, the advantages of the product can be reflected in all directions, and it is not necessary to shoot at home. By mail, the product features can be photographed in the studio, and the shooting can be completed with 4K equipment and a full set of lens groups. With background light and contour light to supplement brightness, the product texture is fully reflected, and the picture is more soul-rich through Da Vinci color matching technology in the later stage.

4.TVC advertising

If enterprises want to put advertisements on TV screens such as televisions, building elevators, subways or high-speed trains, they should make TVC advertisements.

Due to the high per-second advertising fee, the duration of advertising video must be accurately controlled at 5 ~ 30 seconds. It is also called "creative advertising" to make the core content more concentrated and attract people's attention through creativity, so that people can make an impression and pay attention to products more quickly.

Second, there is another form of animated video that is different from the real video creation process, that is, animation. Animation application is also very common in video advertisements. It is basically suitable for all scenes. By hand-drawing animated characters and elements, the real image is cartooned, which adds more entertainment and interest to the video content and can effectively enhance the interest of viewers. At the same time, the use of cartoon images can more richly reflect the brand concept.

Iii. Other video forms In addition, we can also provide enterprises with videos and venue layout designs for various activities, and make all materials for publicity before the meeting according to the needs of enterprises.

1. Quick cut

In the process of the activity, we use multi-camera instant shooting to quickly collect and edit videos to provide timely coverage of the event site, which is what we often call quick cutting. Use the quick cut method to make the highlights of the event into videos and pictures in time and effectively for rapid external publicity.

Quick cut is not only used for large-scale business meetings and activities, but also suitable for corporate group building, external publicity of annual meetings, and personal wedding and proposal scenes to show to friends and family.

2. 3D animation

Finally, there is another form of video-3D animation, which can show the appearance and internal details of products more comprehensively and stereoscopically, and is suitable for engineering construction, real estate construction, medical simulation, mechanical structure and principle.

The modeling of 3D design is difficult, so the cost is relatively high. However, enterprises can use VR technology to make 360-degree photos of parts, and the cost is relatively low. At the same time, VR technology can also be used to display the panorama in the office area or room and interact with users. Users can watch different areas and play sounds and videos according to their own browsing needs. You can also use aerial aircraft to make all-round VR effects on the appearance of the factory or building.