The brand of tax culture is the reflection of the cultural character, connotation and spirit of the tax department, the product of the accumulation, precipitation and development of tax culture construction in a certain period, and the sublimation and improvement of tax culture construction.
Tax culture brand plays the role of ideological cohesion, behavior restraint, work motivation, behavior guidance, spiritual encouragement and improving the combat effectiveness of the team, and has the role of cultural radiation, image building and value orientation. It is an important carrier for shaping advanced organ culture and constructing organ core value system, an effective way to improve work style and build harmonious taxation, and an important guarantee for the sustainable development of tax culture construction.
molding method
1. Refine and upgrade core values. Excavate the cultural essence of China traditional culture, absorb its essence, and provide sufficient ideological resources support for cultural brand building; At the same time, tap local cultural resources to provide a humanistic environment for the cultivation of cultural brands.
2. Carry forward the advanced tax culture. In practice, we should pay special attention to details, regard every detail of every job as unremitting pursuit, and organically combine brand creation with the work style construction, cultural construction, organization construction and team construction of organs.
3. Strengthen the publicity and dissemination of cultural brands. Give full play to the role of radio, television, newspapers, the Internet, electronic information technology and other modern media, carry out brand promotion and expand brand awareness and influence.
At the same time, pay attention to strengthen communication and cooperation inside and outside the system, including the horizontal communication between the national tax system and other departments and enterprises, learn from each other's strengths, improve the openness of tax culture, and improve the level and level of tax culture brand creation.