The Spring Festival Gala is the product of the combination of modern media and traditional folk customs, and its emergence is by no means accidental. 1979, CCTV recorded and broadcasted a "teahouse-style" party called "Welcome the Spring Festival", which was directed by Yang Jie, director of Deng Zaijun and The Journey to the West. However, because there were only 4.85 million TV sets in China in 1979, there was no social impact. CCTV Spring Festival Gala Evening, referred to as CCTV Spring Festival Gala Evening for short, is a comprehensive literary evening held by CCTV on New Year's Eve every year to celebrate the New Year. Originated in 1979 and officially opened in 1983 [1]? , 20 14 was positioned as a national project [2]? .
The party covers essays, songs, songs and dances, acrobatics, magic, traditional operas, cross talk dramas and other artistic forms, bringing the audience on the spot and the audience in front of the TV into the carnival and creating a festive scene of "Celebrating the whole world and singing in a prosperous time" [3]? .
The party is broadcast live at 20:00 every year on New Year's Eve on CCTV Comprehensive Channel, Variety Channel, Chinese International Channel, National Defense Military Channel, Children's Channel, Agriculture and Rural Channel [4]? .
The video of the Spring Festival Gala is broadcast live online, and the iQiyi platform watches the complete HD video of the Spring Festival Gala of CCTV, Hunan Satellite TV, Dragon TV, Jiangsu Satellite TV, Zhejiang Satellite TV, Beijing Satellite TV, anhui tv and other major TV stations online.