According to the Report on Consumption Habits and Preferences of the Elderly in China, the consumption market of the elderly in China has exceeded 3 trillion yuan in 20 19, and it is expected to exceed 10 trillion yuan in 2030. In addition, the consumption expenditure of the elderly in tourism, health and education has increased particularly rapidly, showing the great potential and consumption power of the middle-aged and elderly market.
The reasons why middle-aged and elderly people like these online celebrity may include the following: First, the consumption habits of middle-aged and elderly people on social media are different from those of young people, and they are more inclined to obtain information, entertainment and socialize on short video platforms such as Tik Tok and Aauto Quicker; Secondly, these online celebrity can provide contents that meet the needs of middle-aged and elderly people, such as health care, family life, emotional stories, etc., which are consistent with the life experience and interests of middle-aged and elderly people; In addition, these online celebrity are often able to convey information in an easy-to-understand way, which is more easily understood and accepted by middle-aged and elderly people.
To sum up, the consumption power of the middle-aged and elderly market is huge, and these online celebrity can provide content and easy-to-understand information that meet the needs of middle-aged and elderly people, so they are loved by middle-aged and elderly people. However, it should be noted that the reason and influence of the ban on the anchor "Scholar" of Tik Tok's millions of fans are still unclear, and we need to know more about the specific situation. In addition to the points mentioned above, the reasons why middle-aged and elderly people like these online celebrity include the following:
Fill spiritual emptiness: After retirement, middle-aged and elderly people often lose their original jobs and social roles, and easily feel lonely and lost. These online celebrity can provide some sense of companionship and attention to fill the spiritual emptiness of middle-aged and elderly people.
Get new knowledge: Some online celebrity will share some common sense of life, health knowledge and so on. These contents are very valuable for middle-aged and elderly people and can increase their knowledge and experience.
Pursuit of novelty: Middle-aged and elderly people have experienced different times and societies, and their curiosity about new things is stronger than that of young people. These online celebrity can provide some novel and interesting contents and experiences to satisfy the curiosity of middle-aged and elderly people.
Social identity: In some live broadcasts or fan groups in online celebrity, middle-aged and elderly people can find like-minded friends and establish new social circles and sense of identity.
To sum up, there are many reasons why middle-aged and elderly people like these online celebrity, including filling spiritual emptiness, acquiring new knowledge, pursuing novelty and social identity. At the same time, the consumption habits of middle-aged and elderly people on social media are different from those of young people. These online celebrity can provide content and easy-to-understand information that meet the needs of middle-aged and elderly people, so they are loved by middle-aged and elderly people. In addition, the reasons why middle-aged and elderly people like these online celebrity include the following:
Recalling the past: Middle-aged and elderly people often have deep feelings and memories of past things and experiences. These online celebrity sometimes share some chronological songs, movies, stories, etc., to stimulate the memories and emotions of middle-aged and elderly people.
Pursuit of entertainment: Middle-aged and elderly people need some relaxing and enjoyable entertainment activities to relieve stress and enrich their lives. These online celebrity can provide some entertaining and interesting topics and contents to meet the entertainment needs of middle-aged and elderly people.
Looking for self-worth: Middle-aged and elderly people are often looking for self-worth and positioning, hoping to prove their sense of existence and value. While displaying their talents and characteristics, these online celebrity can also stimulate the self-identity and self-display desire of middle-aged and elderly people.
In short, middle-aged and elderly people like these online celebrity for many reasons, including filling spiritual emptiness, acquiring new knowledge, pursuing novelty, social identity, recalling the past, pursuing entertainment and seeking self-worth. These online celebrity can provide content and easy-to-understand information that meet the needs of middle-aged and elderly people, so they are loved by middle-aged and elderly people. Besides, the reasons why middle-aged and elderly people like these online celebrity include the following:
Family Emotion * * *: These online celebrity often interact with the audience in the live broadcast, sharing the dribs and drabs of family life and feelings, which is easy to arouse the family feelings of middle-aged and elderly people. Middle-aged and elderly people have deep feelings and recognition for family and affection, which can stimulate their emotions and thinking.
Time background * * * Ming: Different time backgrounds will have an impact on people's thoughts and values. Some online celebrity will share some songs, movies, stories, etc. of the times, reflecting the background and values of the times at that time, which is easy to arouse the admiration and recognition of middle-aged and elderly people.
Regional culture * * * Ming: Cultural characteristics and customs of different regions will also affect the preferences and recognition of middle-aged and elderly people. Some online celebrity will share some regional cultural characteristics and customs, which will easily lead to the regional cultural and emotional connection of middle-aged and elderly people.
To sum up, the reasons why middle-aged and elderly people like these online celebrity include filling spiritual emptiness, acquiring new knowledge, pursuing novelty, social identity, recalling the past, pursuing entertainment, seeking self-worth, family affection, background of the times and regional culture. These online celebrity can provide content and easy-to-understand information that meet the needs of middle-aged and elderly people, so they are loved by middle-aged and elderly people. At the same time, the consumption habits of middle-aged and elderly people on social media are different from those of young people, and these factors also promote their love and recognition of these online celebrity.