Entrepreneurship is a challenging social activity and an all-round test of the entrepreneur's own wisdom, ability, courage and courage. If a person wants to be a successful entrepreneur, he must have basic entrepreneurial qualities. The basic qualities of entrepreneurs include entrepreneurial consciousness, entrepreneurial psychological quality, entrepreneurial spirit, competitive consciousness and entrepreneurial ability. (1) Strong entrepreneurial awareness (2) Good entrepreneurial psychological quality (3) Self-confident, self-reliant, independent and self-reliant entrepreneurial spirit (4) Competitive awareness (5) Overall entrepreneurial ability Entrepreneurship is a special ability, which often affects the efficiency and success of entrepreneurial activities. Entrepreneurship includes decision-making ability, management ability, professional technical ability and communication and coordination ability. 1. Decision-making ability. Decision-making ability is the ability of entrepreneurs to correctly determine the development direction, objectives, strategies and specific implementation plans of entrepreneurship according to subjective and objective conditions and local conditions. Decision-making is the performance of a person's comprehensive ability, and an entrepreneur must first become a decision-maker. The decision-making ability of entrepreneurs usually includes analysis, judgment and innovation. College students should first analyze and compare many entrepreneurial goals and directions, and choose the entrepreneurial direction, ways and methods that are most suitable for them to play their strengths and advantages. In the process of starting a business, we can find the essence of things from complex phenomena, find out the real problems and analyze the reasons, so as to deal with the problems correctly, which requires entrepreneurs to have good analytical skills. The so-called judgment ability is to find out the causal relationship from the development and change of objective things, and to be good at grasping the development direction of things from it. Analysis is the premise of judgment, and judgment is the purpose of analysis. Good decision-making ability is good analytical ability plus decisive judgment ability. Entrepreneurship is actually a cause full of innovation, so entrepreneurs must have innovative ability, innovative thinking, no fixed thinking, and be able to put forward new goals and plans in time according to changes in objective conditions, constantly open up new situations and create new paths. It can be said that continuous innovation is the key link for entrepreneurs to keep moving forward. 2. Management ability. Management ability refers to the management ability of personnel and funds. It involves the selection, use, combination and optimization of personnel; It also involves the collection, accounting, distribution, use and flow of funds. Management ability is a high-level comprehensive ability and operational ability. The formation of management ability should start from the following aspects: learn to operate, learn to manage, learn to use people, and learn to manage money. (1) Learn to operate. Once the entrepreneur has determined the goal of starting a business, he must organize its implementation. In order to gain an advantage in the fierce market competition, he must learn to operate. (2) Learn to manage. Learning quality management, we must always adhere to the principle of quality first. Quality is not only the life of producing material products, but also the life of engaging in service industry and other work. Entrepreneurs must strictly establish a firm concept of quality. Learning benefit management, we should always adhere to the principle of best benefit, which is the ultimate goal of starting a business. It can be said that inefficient management is failed management, and inefficient entrepreneurship is failed entrepreneurship. To achieve the best benefits, people, materials, funds, venues and time are required to be used in entrepreneurial activities, and the best scheme should be selected for operation. Do not idle personnel and funds, equipment and venues, do not waste raw materials and materials, and let entrepreneurial activities run in an orderly manner. Learn to manage and be responsible. Entrepreneurs should have a high sense of responsibility for their own enterprises, employees, consumers, customers and the whole society. (3) learn to use people. The competition of market economy is the competition of talents. Whoever has talents will have markets and customers. A school can't run well without teachers with excellent academic performance. Without excellent management and technical personnel, an enterprise will not have good economic and social benefits. If an entrepreneur does not attract people with both ability and political integrity and like-minded people to start a business, it will be difficult to succeed. Therefore, we must learn to use people. Be good at attracting people who are stronger than themselves or have certain expertise to start a business together. (4) learn to manage money. Learn to manage money, first of all, learn to open source and reduce expenditure. Open source is to cultivate financial resources. In the process of starting a business, we should not only grasp the benefits of major projects, but also pay attention to broadening the sources of funds. Throttling means saving unnecessary expenses and establishing the concept of saving every drop of water and electricity. Most millionaires and billionaires started from several hundred yuan and several thousand yuan, and they all experienced the process of thrift. Secondly, we should learn to manage funds. First, we must master the budget and final accounts of funds and be aware of them; Second, we must master the inflow and outflow of funds, and keep an account of the source and expenditure of each fund, so that the accounts can be checked; The third is the demonstration of grasping capital investment. Every time a sum of money is invested, a feasibility study must be carried out. Only when it is profitable can you invest, and in Italy, you need to invest heavily, and small investments have profits, so as to ensure that every sum of money is used properly. In short, entrepreneurs always have an abacus in their hearts. Every time they do something and spend a sum of money, they must weigh whether it is conducive to the development of their careers, whether it is beneficial, and whether it will increase the value of their funds. In this way, they can manage their wealth well. (5) Be honest. As far as entrepreneurs are concerned, honesty is the foundation of their survival. "If you don't keep your word, you don't know what you can do." Entrepreneurs can't start a business if they don't pay attention to credibility in the process of starting a business; Without credibility, it is difficult to move. Honesty, one is to say what you say; The second is to stress quality; The third is frank and touching. 3. Professional technical ability. Professional technical ability is the ability of entrepreneurs to master and apply professional knowledge for professional production. The formation of professional skills has a strong practicality. Many professional knowledge and skills should be explored in practice and gradually improved, developed and perfected. Entrepreneurs should pay attention to the professional technical experience and vocational skills training of knowledge accumulation in the process of starting a business, and improve and broaden the knowledge and experience introduced in books on the basis of deepening understanding; We should explore the knowledge and experience that have not been introduced in books, and make detailed records, careful analysis, summary and induction in the process of exploration, so as to rise to theory, form our own experience characteristics and accumulate them. Only in this way can the professional technical ability be continuously improved. 4. Communication and coordination skills. Communication and coordination ability refers to the ability to properly handle the relationship with the public (government departments, news media, customers, etc.). ) and coordinate the relationship between members of subordinate departments. Entrepreneurs should properly handle the relationship with the outside world, especially strive for the support and understanding of government departments, industry and commerce and taxation departments. At the same time, we should be good at uniting all those who can be United, unite all forces that can be United, seek common ground while reserving differences, coordinate development, be flexible, and be good at skillfully combining principle with flexibility. In short, entrepreneurs should do a good job of internal and external unity, handle interpersonal relationships, establish a harmonious environment conducive to their own entrepreneurship, and lay a good foundation for successful entrepreneurship. The ability of coordination and communication can't be learned in books. In fact, it is a kind of social practical ability, which needs to be learned and accumulated in practical activities. The formation of this ability: first, we should dare to deal with unfamiliar people and things, dare to take risks and accept challenges, dare to take responsibility and pressure, and be full of confidence and hope in our own decisions and ideas; The second is to develop the habit of observation and thinking. There are many complicated people and things in society, so we should observe and think more in front of them. The process of observation is essentially the process of investigation, the process of obtaining information and the process of mastering first-hand materials. The more carefully we observe, the more accurate the information we get. Observation is to prepare for thinking. After observing, you must think twice before you act. The third is to handle all kinds of relationships. It can be said that social activities are maintained by various relationships, and dealing with relationships should be good at socializing. Entertainment is a professional "prop" and a performance of dealing with people. Psychologists say that the highest level of social interaction is to convey sincerity to others in a non-coercive atmosphere, so that others will be induced, knowledgeable and willing to accept their own views. Be sociable and be lenient with others. Be strict with yourself, try to understand each other's position and let them know their own position. The ability to coordinate and communicate is not born, nor will it be formed in school, but gradually accumulated social experience and learned social knowledge after going to society. 5. innovative ability. Innovation is the main theme of knowledge economy, an effective way for enterprises to resolve external risks and gain competitive advantage, and innovation ability is an important part of entrepreneurial ability. It includes two meanings: one is the ability of brain activity, that is, the ability of creative thinking, creative imagination, independent thinking and capturing inspiration; The second is innovative practical ability, that is, people's ability to complete the specific work of innovative tasks in innovative activities. Innovation ability is a comprehensive ability, which is closely related to people's knowledge, skills, experience and mentality. People with extensive knowledge, solid professional basic knowledge, skilled professional skills, rich practical experience and good mentality are easy to form innovative ability, which depends on innovative consciousness, intelligence, creative thinking and creative imagination. In the above five basic qualities, each basic quality has its unique position and function, and any one element will affect the formation and development of other elements, the functions and functions of other elements, and even the success of starting a business. Therefore, a future entrepreneur should not only pay attention to cultivating his own entrepreneurial quality under the dual influence of environment and education, but also pay attention to the optimization of his overall structure and constantly improve his own entrepreneurial quality in entrepreneurial practice.