What do you need to open an AliExpress seller?
1, the seller needs to have a business license, an enterprise account number and an enterprise Alipay.
If you don't have an enterprise Alipay account, go to the official Alipay platform and apply for one according to the process, and then use the Alipay and enterprise license of the enterprise legal person for authentication.
2. The seller must own or represent a brand, and can choose to operate an official brand store, specialty store or franchise store according to the brand qualification.
3. Sellers need to pay a certain annual fee for technical services, and the annual fees for different categories are different.
Every year, high-quality shops have the opportunity to get the reward of annual fee refund.
4. The enterprise account must complete the AliExpress enterprise certification, and the platform will not accept individual industrial and commercial households for the time being.
A member who has passed the enterprise certification can have six AliExpress accounts under normal operation.
From 20 17, 1, the platform closed the application entrance for changing personal accounts into enterprise accounts, that is, all new accounts need to be registered and certified as enterprises.
5, the newly released baby must have brand attributes, this is because the platform is gradually realizing the trademark of the whole category.
The AliExpress platform does not accept applications for brand opening without obtaining the Trademark Registration Certificate or Trademark Acceptance Notice issued by the State Trademark Office, nor does it accept applications for pure graphic trademarks.
6. Sellers need to meet the requirements of brand qualification.
Different categories have different requirements for brand qualification, and the platform will be based on the trademark registration certificate or trademark acceptance notice or brand authorization provided by the seller.
It is also possible that some brands provide full link purchase invoices.
At present, there are three types of AliExpress stores: official stores, specialty stores and franchise stores.
The opening conditions of different types of AliExpress stores are as follows:
First, the official store of AliExpress
An official store refers to a store opened by a merchant in AliExpress under the exclusive authorization of its own brand or obligee (only the trademark is R trademark).
1. qualification of opening a shop
In order to complete the enterprise certification, the seller shall provide the following information:
A copy of the business license of the enterprise;
● Copy of enterprise tax registration certificate (both national tax and local tax are acceptable);
● Copy of organization code certificate;
● Copy of bank account opening license;
● Copy of the front and back of the ID card of the legal representative;
2. Application materials
● If the trademark owner directly opens an official store, he/she must provide the trademark registration certificate issued by the State Trademark Office (R mark only);
● To open an official store authorized by the obligee, it is necessary to provide a trademark registration certificate issued by the State Trademark Office (R mark only) and an exclusive authorization issued by the trademark owner.
If the trademark owner is a domestic natural person, he shall also provide a copy of his autographed ID card.
If the trademark right is an overseas natural person, it is also acceptable to provide a copy of his autographed passport/driver's license;
● If multiple self-owned commodities are operated and the brands belong to the same actual controller, the trademark registration certificates of multiple brands issued by the State Trademark Office (R mark only) shall be provided;
● Shop-type official stores need to provide 35 types of trademark registration certificates issued by the State Trademark Office (R mark only) and exclusive authorization issued by the trademark owner (AliExpress invitation only).
3. Number of brands that a single store can apply for: 1 only.
4. Number of shops allowed on the platform: only 1 shops of the same brand (trademark).
Second, AliExpress stores around the world
A specialty store refers to a store opened by a merchant in AliExpress with his own brand (trademark R or TM) or with someone else's brand authorization document.
1. qualification of opening a shop
In order to complete the enterprise certification, the seller shall provide the following information:
A copy of the business license of the enterprise;
● Copy of enterprise tax registration certificate (both national tax and local tax are acceptable);
● Copy of organization code certificate;
● Copy of bank account opening license;
● Copy of the front and back of the ID card of the legal representative;
2. Application materials
● Brand stores directly opened by trademark owners shall provide Trademark Registration Certificate (R mark) or Notice of Acceptance of Trademark Registration Application (TM mark) issued by the State Trademark Office;
● Brand stores opened with other people's brands need to provide brand authorization issued by the trademark owner.
If the trademark right is a natural person, a copy of his autographed ID card shall be provided at the same time;
If the trademark owner is an overseas natural person, his autographed passport/driver's license copy is also acceptable.
3. Number of brands that a single store can apply for: 1 only.
4. Number of shops allowed on the platform: there can be multiple brands (trademarks).
Iii. AliExpress franchise store
Franchise stores refer to stores that operate 1 or above other people's brands or own brands (trademarks are R or TM).
1. qualification of opening a shop
In order to complete the enterprise certification, the seller shall provide the following information:
A copy of the business license of the enterprise;
● Copy of enterprise tax registration certificate (both national tax and local tax are acceptable);
● Copy of organization code certificate;
● Copy of bank account opening license;
● Copy of the front and back of the ID card of the legal representative;
2. Application materials
It is necessary to provide a copy of the trademark registration certificate (R mark) or the Notice of Acceptance of Trademark Registration Application issued by the State Trademark Office (TM mark) or a complete authorization or legal purchase certificate from the trademark holder.
Please refer to the brand investment access information for authorization level requirements for various purposes.
3. Number of brands that can be applied for in a single store: multiple.
4. Number of shops allowed on the platform: there can be multiple brands (trademarks).