Outlets was first born in the United States and has a history of nearly a hundred years. Outlets was originally a "factory direct-sale store" specializing in handling factory tail goods.
Later, it gradually gathered to form a large outlet shopping center similar to Shopping Mall, and gradually developed into an independent retail format.
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Outlet joint venture model draws lessons from the core cooperation model of department stores, adopts a unified cashier model, and outlet stores charge sales commissions according to the cooperation discount ratio.
After deducting the sales commission and necessary expenses, the balance will be returned to the manufacturer on the date agreed in the contract, and both parties will sign a joint venture contract. This model is widely used in supermarkets and department stores.
Its advantage is that it is convenient for outlets to quickly collect a large amount of cash flow, and the risks of both parties are * * *. Its disadvantage is that the pressure of operation and management is relatively high and the operating cost is relatively high.
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Baidu encyclopedia-outlets