Have you ever had the idea of ??starting a business? Do you know what steps are needed to start a business? The following is a "Milk Tea Shop Business Plan Sample" compiled by me for your reference only. You are welcome to read it. 2021 Milk Tea Shop Business Plan Sample 1

1. Basic situation

1. Company name: Piaoxiang Milk Tea Shop

2. Industry type: Retail

3. Organizational form: individual industrial and commercial household

Main business scope: the commercial street of xx College, which is the central gathering place for people flow

4. Business location: xx College

Area: Approximately 100 square meters

Reason for choosing this location: Because there is no shop specializing in milk tea in the college, the location is a concentrated area with convenient transportation. The market prospects are very broad.

5. Personal situation of the entrepreneur:

Name: xxx Gender: Female Age: 20 Education: College

Relevant work experience: Once worked in a milk tea shop I have worked part-time and know a little about how to run a business, but in the future I will increase my social practice and learn knowledge in this area.

6. Member composition: one operator and two waiters

2. Project Overview

I am a college student, majoring in property and facility management. I have been interested in business since I was a child. Now I am about to graduate from college. With my hobby and yearning for business, I have always hoped to open a milk tea shop of my own to increase my income. It was the many milk tea shops that attracted me. When I went to drink milk tea, Enlightenment makes me very interested in this. Based on my experience, financial situation and understanding of today's society, I decided to proceed with caution and think twice, because there are certain risks and my lack of experience. With the continuous improvement of residents' living standards, college students' consumption is getting higher and higher. The pursuit of environmental protection and healthy consumption has become a lifestyle fashion, so I plan to sell some milk tea products and provide college students with a place for leisure and entertainment. Customers come first, which is our purpose.

3. Market Research

A milk tea shop is an entrepreneurial project with low capital investment, wide consumer base, fast recovery of costs, and a very easy-to-find storefront. Generally, it is reserved for about 3 months. In addition to the store rent, labor and daily expenses, the operation and management of a milk tea shop does not require much working capital, making it very suitable for small-scale self-employment.

Milk tea has a very good development trend and has huge potential. However, there are a few points to note:

1. The operation must be distinctive. There is no market for products without characteristics.

2. The quality should be good and the taste should be consistent. Through contact with many peers, those who have succeeded have done better in this regard.

3. Small stores must also be professionally managed.

4. Keep abreast of consumers’ consumption preferences and peer products, and adjust products and tastes in a timely manner.

4. Investigation of other milk tea shops

1. Investigation of store hardware. Mainly includes: investigation of competitive store location, store appearance, building structure, business facility configuration, etc. 2. Investigation of store display layout. Mainly includes: investigation of floor composition, layout, area division, product display and store atmosphere creation of competing stores. 3. Product capability investigation. Investigate and analyze the complete range of milk tea varieties in competing stores, the price range of milk tea, the quality of milk tea, and the supply of goods. 4. Survey on store operation and management. Investigations into promotions, replenishment, displays and environmental sanitation.

5. Business strategy

1. Marketing strategy analysis

1.1 Brand strategy

At the beginning of the construction of the milk tea shop, I attached great importance to the brand . With the theme of roses, it comes from the lingering fragrance of giving roses to others. Make friends with everyone with the fragrance of milk tea!

1.2 Price strategy

Milk tea shops strive for perfection in raw materials, packaging, services, etc., and strive to give customers maximum enjoyment and psychological satisfaction. Take both the price route and the quality route to meet the needs of consumers at different levels

1.3 Promotional strategy

⑴Publicity strategy

Printing small business cards for delivery

University campus accommodation is relatively concentrated, and students are basically in the dormitories, so this direction can get very good publicity effects

Post advertisements

Can be used on campus Post advertisements in crowded places for publicity

Online publicity

Can be publicized on the school’s website where students are concentrated

Word-of-mouth communication

Can be passed on Classmates and teachers introduced to increase the number of consumers

　⑵Service

The service in the milk tea shop must be first-class and served with a smile.

6. Purchase of milk tea shop equipment

Since I am not joining someone else’s store, I have to purchase everything myself.

Since I am running a small business, I have to work hard to find high-quality and low-priced sources of goods. If I cannot purchase good equipment, it will not only be a waste of hundreds of dollars, but it may also cause me to lose many long-term customers. , don't be careless. Specific matters that should be paid attention to during use are:

1. Sealing machine

(available in stores that sell cooking utensil machinery and sealing equipment) has a counter. Every time you seal, The counter will record a number regardless of whether the power is turned on or not. It is a mechanical counting. Others without counters are cheaper. Pay attention when purchasing a sealing machine. Find a cup and try sealing it. Adjust the temperature to about 170 degrees, press it for about one second, take it out to see if it is sealed; squeeze it a little harder to see if the seal is strong. Is it strong? Are there any weak seals or small holes for air leakage? Also, pay attention to whether the sealing film is cut neatly and whether there are any places where it is not cut but broken, that is, whether the upper and lower molds are flat and the blades are not sharp.

2. Sealing film

(Places that sell sealing machines usually sell them as accessories) When purchasing, please pay attention to the fact that the sealing film should not be too thick. If it is too thick, it will easily fail to seal, and When inserting a straw, it will be difficult to break it. If you use too much force, you will either break the straw, drop the milk tea to the ground, or accidentally break the cup. Considering the materials used, those that are too thick are generally not good materials as they will be very brittle and will cause a big crack when inserted.

3. Cups

(Sold in stores that sell plastic products, plastic bags, etc., they also sell sealing films, straws, etc., and stores that sell sealing machines also sell them as accessories. ) are usually 2,000 pieces per box, not sold individually. The prices of cups are not much different, but the quality is quite different. Moreover, cups are very important. You must visit several stores and choose carefully. When purchasing, you should first look at the thickness of the material. If it is too soft, the milk tea will be pinched out if you hold it hard, and you will not be able to hold it if you don't use hard force. It is best to feel it with a glass of water at home, and then hold it in your hand when buying to see if it is thick enough. And the most important point is: the strength of the cup rim. The rim of the cup should be thick enough and strong enough, and the key is to use the ingredients evenly so that when the milk tea is filled, use the rim of the cup to prevent it from spilling. Cups that are too thin and have too soft rims will greatly ruin the customer's mood. When they doubt the quality of the cup, they will also doubt the quality of the milk tea.

4. Straws

(They are sold in stores that sell plastic products, plastic bags, cups, etc. There are not many stores that sell them, so you have to look carefully. After all, they are only for milk tea, and they are not suitable for straws. Like cups, they can be used in many places.) A large pack has a total of 5,000 pieces, and each large pack contains small packs of 100 pieces. You can buy several small packs, but they will be more expensive. When purchasing, you should mainly pay attention to the thickness of the material, which should not be too soft. If you choose a sealing film that is too thick and a straw that is too soft, your customers will be embarrassed by it. When purchasing, take the tip of the straw and press it on your finger. If your hand does not feel much pain but the tip of the straw is already bent, it means it is too soft.

5. Blender

The Sibelo brand is better. Regardless of the materials or running time, they are better than those of other messy brands such as Joyoung, and the price is not expensive. There is not much to say about this. It is best to buy them in large shopping malls, where the after-sales service is better. 6. Water dispenser

In order to save costs, we can choose a desktop type. Since the main component of the water dispenser is a heater, there is no need to buy a brand-name one. We just need to pay attention to the fact that the inner tank is made of stainless steel and does not hold too little water at a time. In winter, a lot of hot water is needed, so I made another device to solve the problem.

7. Containers

Sugar, milk tea powder, creamer, pearls, etc. all need suitable containers to hold them. You can buy these according to your own preferences, but be careful. Yes, these containers must have lids. Firstly, it is more hygienic. Secondly, in hot weather or rainy days, the raw materials are easy to clump or melt. It is better to cover the lids when not in use, such as crisper boxes, spice boxes, etc. Not a bad choice.

7. Milk tea shop location selection

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, Then no one will "travel thousands of miles" to drink a cup of milk tea from you. Bustling areas are the best choice. This is something that I don’t need to consider, but the high cost in a bustling area is something I have to consider. I am still a college student, I don’t have much savings and my time and energy are limited. After all, study comes first. After a brief inspection of the prosperous areas in the county, I had to give up the idea. The annual rent and transfer fee of 40,000 to 50,000 yuan made me lose my temper at all, so I had to find a cheaper place.

Opening a milk tea shop in school is relatively good. Students are the main consumer group. With the development of the economy, students’ consumption is getting higher and higher. The cost of a cup of milk tea is negligible to them. , even a daily necessity. Students spend money in many ways, such as food, drink, entertainment, etc. Although they all come from their pocket money, they always seem to have endless amounts of pocket money. Students have two days off every week and two holidays every year. During these holidays, business will be much worse. But overall, it's still good.

Now it seems that when opening a store in a school, you should pay attention to the following points:

1. Hygiene is the first priority.

Your food doesn’t have to taste good (of course, taste is also important), but it must look reassuring and put some effort into hygiene to avoid any disadvantages. For example, if you put wallpaper on the wall, it will look very good

2. The making process of milk tea cannot be seen by students, or cannot be completely seen. It must maintain a certain sense of mystery, otherwise after a while , students will lose their strong interest. In addition, water dispensers and sealing machines cannot be placed in conspicuous places, because there will inevitably be foam and other uncomfortable-looking things during the production process. Among them, many people will ask you questions about pigments, raw materials, shelf life, etc. You must think about how to answer them. Fourth, students like to join in the fun, so you must create a lively scene. Fifth, some students are in a hurry, so the service must be simple and quick and don't keep customers waiting. In short, when selling things in school, students must feel comfortable and comfortable. The things are not important, the key is the feeling.

An additional point: Most of the customers who buy milk tea are women, so if it is a place with many girls, especially young girls, it is undoubtedly a good place.

8. Milk tea recipes

(1) Pearl milk tea

(2) Wheat milk tea

(3) Nut milk tea, etc.< /p>

9. Project Summary

Since my milk tea shop has just started planning, there is a serious shortage of funds. At the same time, due to the tight time, the entire plan is inevitably lacking. , but I will try my best to enrich it. The Piaoxiang milk tea shop has begun to take shape, and the fragrance will remain with the roses given away. I believe that in future efforts, our store will be further improved.

Setbacks in starting a business are inevitable, and good business will inevitably lead to competition from peers. Although in the short term, customers will come to his store to make purchases, they will make comparisons. They will eventually feel that my products taste better and are healthier. Opening a pearl milk tea shop does not require high requirements for the store. Two or three salespersons can operate the whole process if they have mastered the skills. Generally, a milk tea shop can recover its costs within a few months, and the fastest is two or three months. However, the most important thing for a milk tea shop is its taste, its business strategy, and its unique milk tea promotion culture. 2021 Milk Tea Shop Business Plan Sample 2

1. Company Profile

Main business scope: Coffee: Blue Mountain, latte, mocha, cappuccino, Italian, Colombia, Brazil and more. (Coffee is our specialty, all freshly ground and brewed coffee.)

Alcohol: red wine, wine, cocktails, liquor, champagne, osmanthus wine, brandy, various beers, etc.

Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango, etc.

Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc.

Desserts: All kinds of exquisite desserts, such as mousse, cookies, cakes, etc. There are also various flavors of smoothies and ice cream.

Type of enterprise: Service

2. Personal situation of the author of the business plan

3. Market assessment

1. Description of target customers: College students and teachers. Business people in business building.

2. Market capacity or the company’s estimated market share: 1%

3. Competitors’ main advantages: large number of products, long history of development, abundant funds, and being used by many Guest approval.

4. Competitors’ main disadvantages: fixed product model and inflexibility.

5. The main advantages of this enterprise over its competitors: In the early stages of development, different business models can be adopted and the most suitable one can be chosen.

6. The main disadvantages of this company compared to its competitors: low funds and not recognized by customers.

4. Marketing plan

1. Product: same

2. Price:

Italian coffee, medium or large

p>

Caramel Macchiato 24 27 30

Latte 19 22 25

Cappuccino 19 22 25

Blueberry Cheese Cake 12

3. Promotion methods: ① Establish a membership card system: print the member’s name on the card. The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss * in public, they will feel very respected

②Personalized service: Put some publicity on the table The content is about coffee knowledge, stories, etc. On the one hand, it can enhance the taste, set off the atmosphere, and also increase consumers' favorability for the brand. Provide dedicated explanation staff for multiple consumers who come together. If they are interested, you can introduce them to the names, origins and other related knowledge of various coffees.

You can also let them participate in the coffee making process

3. Location:

(1) Site selection details:

Location area (square meters) Rent or construction Cost

(2) The main reason for choosing this address:

(3) Sales method: End consumer

(4) The reason for choosing this sales method : Service industry, not suitable for wholesale and retail

5. Enterprise organizational structure

The enterprise will be registered as: Partnership

Proposed enterprise name:

Employees of the company:

Number of positions Monthly salary

Manager 13,500

Barista 12,000

Western pastry chef 12,000

Business licenses and permits that the enterprise will obtain:

Estimated cost by type (yuan)

Business license 700

Tax registration certificate 100 < /p>

Health license 280

Legal responsibilities of the enterprise (insurance, employee salary, etc., tax payment)

Estimated cost of type (yuan)

National tax 60

Local tax 45

Insurance 480/person

Salary 7500

Other expenses (water, electricity, etc.) 400

6. Fixed assets

1. Tools and equipment: Kitchen includes oven, griddle, stove, sink, noodle cooker, disinfection cabinet, refrigerator

Bar counter: Refrigerator, sink, ice machine, cake cabinet (optional), coffee machine, etc. . . .

2. Summary of fixed assets and depreciation:

7. Other operating expenses (excluding depreciation and loan information)

Project cost (yuan) Remarks< /p>

Rent

Marketing expenses

Maintenance fees

Registration fees

Other 2021 milk tea shop business plan templates 3

1. Project Introduction

Our store is an entrepreneurial project with low capital investment, wide consumer base, fast cost recovery and a very easy-to-find storefront. The name of our store is "YOYO Milk Tea Shop", which is easy to remember and can be remembered quickly. Our goal is to attract customers with unique features that ordinary milk tea shops do not have and obtain large profits. It will take one year to build the reputation of "YOYO Milk Tea Shop", establish the brand effect and accumulate funds. After passing the investigation and pilot, we will put the operation into operation. Expand to other markets and gain greater benefits. Through continuous reform and gradual improvement in the operation process, we have formed a reputation, expanded our market share, and formed a chain of "YOYO milk tea shops" milk tea shops.

2. Industry Analysis

Milk tea and coffee belong to mass consumption. There are many consumers, mainly young students. Both the current market demand and the future market demand are extremely high. Big, but the competition in the milk tea shop industry is also fierce. We must make unique features to not be eliminated and to stand out in the industry. At present, most milk tea shops have the same taste, so if we want to do well, we must innovate, such as adding new flavors and using unique and interesting cups to refresh customers. At the same time, attention should be paid to the hygiene of the milk tea shop, so that customers will have a clean and fresh feeling as soon as they enter the milk tea shop.

Regarding product pricing, we will set different prices according to different flavors, generally around 8 yuan, which is the same as the average market price. We take product competitive advantages and seize market share with product quality and features.

Due to the large number of similar stores, it is difficult to enter the industry, and most customers have a habitual consumption mentality, making it difficult to gain a competitive advantage in the industry. Therefore, we will obtain a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special activities, which will be introduced in the products and services.

3. Product/Service Introduction

Our store mainly deals in various coffees and milk teas. In addition, in order to meet the consumption needs of customers, it also operates double-skinned milk, shaved ice, milkshakes, etc. Fruit juices and drinks and various snacks, such as various flavors of melon seeds and grilled wings, are available. In order to attract customers, our store will continuously try to develop new types of milk tea. The new type of milk tea will become this week's recommended drink and will be sold at a special price in the first two days of launch. If the response is good, it will become our specialty product. In order not to be surpassed by imitation, we will constantly introduce new products, holiday products and anniversary products. For example, on Valentine's Day: milk tea for couples is launched, and on Singles' Day: milk tea for singles is launched. Continuously attracting customers because of its characteristics, making customers deeply impressed by the store, and gradually forming a reputation, becoming an intangible brand asset of the enterprise.

In addition, it can be operated by combining seasoning technology with the requirements of bartending technology. This is a qualitative leap and an artistic enjoyment. Therefore, for the long-term development of the enterprise, the staff must truly learn the milk tea technology.

Basically, you need to understand: 1. Learn to taste milk tea; 2. Raw material ingredient formula; 3. Seasoning amount and time; 4. Equipment application and seasoning heat; 5. Seasoning techniques; 6. Milk tea preservation; 7. Milk tea packaging requirements; 8. Changes in milk tea include variety and quality changes, such as latte art.

4. Store location selection

Milk tea is a fast-consuming leisure drink and is completely dispensable. Therefore, bustling locations are the best choice. Moreover, milk tea is the favorite thing among teenagers in modern society, so we plan to open it near the school. Guangdong Vocational College of Foreign Languages ??and Arts is a very good environment. If possible, I hope it can be on the commercial street in front of xx College.

5. Decoration and equipment purchase

Decoration is designed and decorated according to the investment amount, consumption level and product matching. The decoration style should be roughly in line with consumption capacity, and appear comfortable, hygienic, simple and generous. In particular, in view of the concepts of young people, the design should be more distinctive so that young people like it. Pay special attention to the flow design of the bar. The program should be designed according to product needs and equipment configuration. While the operation is smooth, the space required for product advancement and equipment addition should be considered as much as possible. This also includes the layout of hydropower and hydropower requirements. Equipment is purchased from a product menu. Good and high-quality equipment can produce more high-quality products and improve speed and efficiency.

6. Market Analysis and Forecast, Competitor Analysis and Our Store Features

Demand is at a relatively high stage at the present stage and will have a growth trend in the future. At this stage, most of the competitors have no distinctive features, and the few companies with distinctive features have not been promoted. Therefore, if the company wants to occupy a certain market position after entering the market, it must strive to create characteristics and attract people in a unique way. During the business process, you should pay attention to the products and services of your peers. If there are good profits, you should learn from them in a timely manner.

7. Marketing Strategy

1. Advertising

To increase the visibility of the company, we will let customers know about the "YOYO Milk Tea Shop" through flyers at the entrance of the store. We will have posters etc. to inform you about the recent launch of new products and recent promotions. Store signs use conspicuous and eye-catching colors and styles. After accumulating a certain amount of funds in the later stage, you can also invest in advertisements in newspapers, radio, television, Internet, etc. In addition, all staff will wear our store uniforms.

2. Promotion plan

A. Membership is 25 yuan per person. It is free for one-time consumption of 20 yuan or more. Members can get 10% off by using their membership card, and members Receive blessings and gifts from our store on your birthday.

B. Use unique and novel cups and straws to give people a refreshing feeling.

C. Use cups and straws for couples. When couples come, you can recommend couple packages and give them gifts.

D. Launch special holiday products and activities during various festivals to attract customers.

E. Send a small gift when the one-time consumption reaches 15 yuan. Sometimes you can send a specially customized T-shirt with the name of the store, which not only makes customers happy, but also increases the popularity of the store.

3. Price

There will be a special price two days before each new product is launched, and the rest will be sold at the average market price. When you have your own brand later, Increase prices appropriately.

4. Team management

Each employee should do his or her own job well. On important matters, the store manager will convene employees to discuss and make decisions.

5. Service

Store staff should do a good job of service uniformly, maintain a good mood, be careful and polite to customers, and not lose their temper with customers.

8. Risks and risk management

In order to prevent man-made damage and theft, the milk tea shop tries to stay away from people 24 hours a day. Two personnel are arranged to be on duty every night, from 7:30 pm to 7:30 am. After 7:30 am, other groups will take over the supervision until normal business hours (10:00 am). Our store will invest in insurance as it expands its store or increases its turnover in the future.

9. Mid-term and long-term planning

If the actual situation is not as ideal as the current expected plan, our store will adjust its marketing strategy in time. If it still loses money within two years, it will dispose of all equipment and facilities and then close it. Out of business. One year later, if profits are made as expected, the plan is to expand the business area in the next one to two years, install several sets of sofas to create a more comfortable entertainment form, and also have music in the store. If conditions permit, guitar playing and singing can be added. Song mode provides customers with a more comfortable environment. After three years, if the milk tea shop's turnover is still stable, consider establishing chain stores in other markets.