What does Metro's "Transparent Invoice" tell us?
Among all kinds of commodity invoices I have seen in Yin Weiguo, the invoices issued by Metro Supermarket are the most transparent, detailed and perfect. All invoices are output by computer, including customer's name, commodity type, unit price of name, quantity purchased, amount and date, etc. When shopping in Metro, there is absolutely no "door" for anyone who wants to take advantage of the invoice. For example, some consumers in Chengdu, Sichuan require that the names of purchased goods be written in general and vague terms; Some asked to fill in several thousand yuan of electrical appliances as "office supplies", and Metro Supermarket only said one word: "No." Just because Metro is "rigid" in doing business and doesn't know how to "do as the Romans do", it has been hit by an unprecedented wave of returns in Chengdu, and the economic loss caused by customers' returns has exceeded 1 million yuan only two months after its opening. Some people think that Metro doesn't understand China's national conditions and suffers from "acclimatization". I do not think this is necessarily the case. A world-famous businessman came to the East not far from Wan Li. How could he not make an in-depth and detailed investigation and study of the country's national conditions, business conditions and people's feelings? Metro's "stubborn mind" would rather not make money or even lose money than "go along with others" who want to change invoices, which stems from people's adherence to its roots, which is the international practice, the core of business philosophy and the rules of the game in business: honesty. Metro is doing this all over the world. Just because we arrived in China, we can't break our own rules. Oranges are born in the west as oranges, but transplanted to the East as oranges? Is there any honesty in that? I admire Metro's intransigence. Let's see how we're doing. Due to fierce competition, many domestic businesses have to satisfy all kinds of invoices and open them as they please in order to win business. Some people with purchasing power openly seek personal gain for individuals or small collectives by opening more and falsely issuing various invoices, while merchants make use of the "72 Change" in the Monkey King to alter the original accounts to deceive the industrial and commercial and tax departments, so that false accounts and false invoices are everywhere, seriously disrupting the economic order and life. Metro's "rigidity" gave us a vivid lesson, which made some domestic businesses know what rules are and what integrity is. China is already a member of the WTO family, and the WTO is a very rules-oriented organization. If you don't obey the rules and don't keep your credit, you will suffer big losses. Metro has come to China to do business, and people have no intention to act as a preacher of honesty and a demonstrator of rules. However, from a perspective of its practice, we can't help but see and admire Metro's deep-seated business ideas. On the surface, "going the hard way" is actually a kind of cleverness and cleverness, which is a step to win the future market.