1. Concise and clear, easy to understand and spread
Logo is a visual language that requires instant effect, so the logo design is concise, clear and eye-catching. Don't be complicated and overly subtle. This requires designers to reflect the ingenuity of ideas and the practice of techniques in design, and pay attention to clarity and eyesight, which is suitable for various use occasions, so as to be exquisite and ingenious at close range, clear and eye-catching at a distance, and have good recognition from all angles and directions. At the same time, logo designers must also consider the communication effect of logos in different media in order to achieve the convenience and consistency of communication. Coca-Cola can be described as a model in this respect. The unique printed handwriting of "Coca Cola" is compelling and unforgettable, so vivid, friendly and intuitive. Its dynamic form is so kind and lovely. For more than a century, with the beautiful and special cursive name of Spencer, the distinctive trademark pattern, driven by overwhelming and powerful advertising campaign, has been popular all over the world and lasted for a long time.
second, novel and unique, full of personality
The brand logo is used to express the unique personality of the brand, and it is also a unique mark. In order to let consumers know the unique quality, style and emotion of the brand clearly, the logo must be unique, novel and unique in design, and show the unique personality of the brand. Logo should pay special attention to avoid being identical with logos of other brands, and it should not imitate other people's designs. To do this, designers must thoroughly understand the relevant connotation of the brand. Creativity is the fundamental principle of logo design. To design a visual image with high visibility, we should be good at using exaggeration, repetition, rhythm, implication and abstraction to make the designed logo easy to identify and remember. The logo of IBM (International Business Machines Corporation) can be recognized by people all over the world because of its unique blue color. The heavy, steady and calm blue letters convey the trustworthy and unshakable power that the company is eager to highlight. In 1956, paul rand designed the logo of this great brand, using a typewriter font that was rarely used in the 193s, and was called "City Medium". This geometric, formal and serif font is very similar to the previous Futura logo design route. The logo originally designed by paul rand was updated in the 197s, and it has become the stripe shape we see today. Today, it is still novel and unique, and it is full of personality.
3. Harmony of aesthetics and spirit
Logo is not only a kind of visual art, but also conforms to people's aesthetic taste and aesthetic principles, and also integrates the spirit of the brand and conveys the brand's values. When people watch a logo, it is also an aesthetic process. In the aesthetic process, people evaluate, analyze and compare the graphics perceived by vision with relatively objective standards recognized by society, which causes aesthetic impulse. The aesthetic impulse brought by the logo is often expressed through the shape of the logo. The beauty of modeling is an important artistic feature of the logo. The modeling elements of the logo can be divided into four categories: point, line, surface and body. On the basis of understanding the brand vision, mission and core values, with the help of these four elements and by mastering the relevant rules of different modeling forms, designers should make the patterns have the beauty independent of the structure of various specific things, express the connotation of the brand and reflect the spirit of the brand. For example, Mercedes-Benz's logo, which is composed of a three-pronged star pattern surrounded by a circle, is simply a steering wheel of a car, which in essence represents the driver's grand desire to conquer land, sea and air and run freely. All this seems so natural, without any reluctance or obscurity. It not only conforms to people's aesthetic taste, but also integrates the rich connotation of Mercedes-Benz brand, becoming a great symbol, easily interpreting excellent taste and outstanding status for car owners, and becoming a symbol that many people who pursue success in the world dream of. It occupies the commanding height of automobile brand logo design, and we can know how many automobile brand logos adopt the mode of adding some changes in the outer circle, but those imitators can't surpass it.
Fourth, keep pace with the times and inherit the history
With the change of the times or the development of the brand itself, the content and style reflected by the logo may not be consistent with the rhythm of the times and the change of the brand, so the logo should also be innovated to keep pace with the times. At present, many big brands in the world, in order to conform to the spirit of the times and lead the trend, resolutely give up outdated visual symbols, clearly show the audience the spirit of brand innovation breakthrough and pursuit of Excellence, and adopt logos with strong visual expression to enhance brand competitiveness. Of course, to keep pace with the times, it is necessary to inherit the history and highlight the national style. Because only things that can inherit the history and show the national style can easily become the totem of people's hearts, build a solid emotional bond and have eternal value. For example, the Mercedes-Benz Logo, which occupies the commanding height of automobile brand logo design and becomes a great symbol, is the best interpretation of keeping pace with the times and inheriting history. Another example is the Logo of the great brand Apple Computer, which is also classic. In addition, logo design must also use the world-wide morphological language, pay attention to drawing on the same part of national tradition, and strive to create a world-wide morphological language with national and national characteristics. Avoid blind internationalization, but also avoid blindly pursuing national characteristics, so as not to cause communication difficulties. At the same time, we should also pay attention to the cultural taboos of various countries and ethnic groups.
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eastern creative brand logo design
eastern design brand logo design
Qingdao eastern creative brand logo design carries out brand logo design for enterprises by investigating and communicating with customers and combining with a huge international and domestic brand data database.
Eastern Creative is dedicated to shaping and upgrading the corporate Logo design for customers. Many years' valuable experience of focusing on the visualization of corporate brand Logo, and providing
professional brand logo with broad horizons and strategies. The eastern creative logo design serves the actual situation of customers more intimately, fully expands the brand value, and maximizes the visual image of the company brand,
thus promoting the corporate brand and making it deeply rooted in people's hearts.
THINKING Our view
The eastern creative LOGO design will first consider the components from the customer's point of view: 1. Market positioning 2. Brand positioning 3. Product positioning 4. Audience positioning
The eastern creative logo design follows the principles of logo design: 1. Profound conception, concise composition 2. Clear connotation, outstanding personality 3. Vivid image, easy identification 4. Strong permanence and good suitability
. Convenient for memory transmission and practical application; In line with the brand direction and style positioning of real estate projects. And it should have profound implications, with a larger scope of application and use extension. 2. LOGO design works should be exquisitely conceived, concise and atmospheric, with harmonious colors, healthy and progressive, with unique creativity, easy to understand, remember, identify and make, with strong visual impact and intuitive overall aesthetic feeling, and strong ideological, artistic, infectious and sense of the times. The color tone and composition are not limited by the collector, but are freely developed by the designer. The designer can create according to his own understanding and preference, and should provide a variety of color matching schemes for selection. 3, VI design style should continue the LOGO style, with the beauty of simplicity and conciseness. Reflect the brand direction and style orientation of the real estate project, and attach a detailed description of design creativity. 4. For the winning works, please submit original, complete and available graphic source files (the LOGO is in CDR or AI vector format; Other plane classes use photoshop format, above 3dpi) for modification, improvement and printing. 5. Please ensure the originality of the work and the legitimacy of the source of the material. The submitted work must be independently created by the contributor, ensuring non-adaptation, compilation and other deductive works; And ensure that it will not infringe on the legitimate rights and interests of others' portrait rights and reputation rights. Please bear any legal risks arising therefrom.