How to run a KTV well? Today, I will give you a detailed introduction to what is a mass-market KTV and how to make money by operating a mass-market KTV. If you are planning to open a mass-market KTV, be sure to come and take a look! 1. About the mass-selling KTV. The mass-selling KTV originated from Taiwan and was pioneered by Taiwan's Holaday. In 1998, the first mass-selling KTV in mainland China, "Haoledi's Mass-selling Audio-Visual Singing City", opened on Huaihai Road, Shanghai. It attracted a considerable number of middle- and lower-class consumer groups, which had a considerable impact on the "money cabinet" that was at the height of its popularity in Shanghai's entertainment industry at the time. It also established its unshakable position in the Shanghai entertainment market. 2. The business philosophy of mass-selling KTV The business philosophy of mass-selling KTV is to attract and stimulate customers' spending power with lower consumer prices, so that consumers can fully occupy the business space and make profits. In addition, opening a mass-market KTV is critical to the positioning of consumer groups and will directly affect post-opening operations. 3. Preliminary training and daily management of mass-market KTV. The management of KTV is relatively not as complicated and cumbersome as hotel management. KTV management pays more attention to practical results. From this aspect, Taiwan's KTV management model should be the best and most complete. From the preliminary training of personnel to the daily management of the business site, it is very rigorous and orderly. The personnel training is particularly important for KTV, because training is the basis for creating an on-site management atmosphere, so the requirements for training personnel are quite high, and they must have Quite a professional level. 4. Basic configuration of mass-market KTV. First of all, it goes without saying that it is a KTV box. Its decoration style does not need to be as magnificent as that of a nightclub. It is best to use the simplest decoration to show a more prominent personality, but the audio equipment The requirements are relatively high, because this is the source of attracting guests anyway. In addition, although the price of the VOD system for playing songs is relatively high, it greatly reduces the cost compared to playing LD discs, and its speed of playing songs is also much faster than that of LD playback, and it can connect multiple boxes so that they can be played at the same time. Play the song and the effect is evident. Then there is the indispensable self-selected supermarket for mass-market KTV, which is characterized by a wide variety of food and a complete range of beverages and alcohol (including beer, wine, and foreign wine), especially beverages and beer. The price positioning of supermarket goods is very critical and may directly affect supermarket sales. There is also a service bell system, which installs a service bell in each box. When a guest activates the service bell in the box, the service staff will enter the box to serve the guest in a timely manner, which can greatly reduce the investment in personnel costs. There are several other auxiliary departments, including the bar (including fruit bar), audio computer technology department, engineering maintenance department, employee training department, cleaning department, security department and R&D planning department. Among them, the R&D planning department is particularly important and will be implemented in the future. It plays a very critical role in business operations. 5. KTV box distribution and box types. KTV box distribution should be simple and clear, and should not be too complicated. If there are many private rooms, they can be divided by area (area A, area B, etc.). It is best to be able to clearly see the boxes in each area. This will help personnel control and manage the area during operation, and can also save personnel costs. The types of boxes can be divided into three types: large, medium and small according to the on-site conditions. Mini boxes and VIP boxes can also be added according to the business conditions to satisfy various levels of consumer groups. 6. Regarding the positioning of box prices, the positioning of box prices is the same as the price positioning of supermarket food. As mentioned before, it requires a very in-depth research on the entire market. It must not be decided hastily, because if the consumer price is changed too much, It will be very unfavorable for future operations. Therefore, when setting prices, you must think clearly about which level of consumer groups the store you operate is targeting. This is the key to whether it will affect your business in the future. 7. Other points 1. The introduction of audio equipment is very critical, because KTV has very high requirements in this regard, and some equipment needs to be improved by professionals to better reflect its best effects, so the technical level of technicians is very high. 2. The teaching level of training instructors is very important, because the quality of training will directly affect the quality of on-site management.

(Editor: Ren Jianxia)