Introducing Melaleuca’s business model from two perspectives

1. Consumption perspective

Melaleuca (beautiful and happy home) is a company that specializes in production and family-related products. It is an environmentally friendly supermarket for daily consumables. Like Watsons, it has physical stores with open prices. It has millions of members in 19 countries and regions around the world for 32 years. The environmentally friendly supermarket can customize some small products and consume them for tens of yuan. , costing a few hundred yuan, Melaleuca does not produce products with a unit price of more than 1,000 yuan

1. Consumables, such as pots, bowls and other things that can be used for a long time.

2. Consumables, consumable products, such as products for washing hair and face.

Melaleuca is a factory store that produces environmentally friendly products, just like an outlet (selling brand discount clothes). Because it is a factory store, you can enjoy products with very high cost performance. Melaleuca's products "have better prices for the same quality, better quality for the same price", and the product price/performance ratio is almost the highest on the market

Melaleuca just wants to invite consumers who shop through traditional channels, such as Carrefour and Walmart. Social consumer groups use your monthly budget to buy elsewhere and use Melaleuca to buy it. Melaleuca will give you many benefits, that is, membership rights! Members have the obligation to enjoy the preferential rights and have a minimum monthly consumption of 340 yuan. Melaleuca conducted a survey before entering China and found that a Chinese family's monthly expenditure on similar products is about 340 yuan. The maximum consumption limit is 2,000 yuan, because a popular family does not need to buy so many products every month. Melaleuca does not want you to buy too many things to cause trouble, let alone resell its products.

Melaleuca and insurance have learned how to have a customer repurchase rate and renew insurance every month. Then Melaleuca can also break it into parts. You don’t need to buy too many things in a single month, but you need to consume on a monthly basis. , the water will flow slowly, for a long time, you only need to spend 340 yuan every month, the original budget, no increase in expenses, planned consumption.

There are currently 400 products in the world. Melaleuca has achieved a repurchase rate of 95% in the industry. For consumers, it means that the original budget does not increase expenses, and they can use safer, more environmentally friendly, and more environmentally friendly products. Excellent product.

No Melaleuca product has quality or safety issues anywhere in the world. Melaleuca members will have many membership rights, gift points discounts, and sometimes some unexpected large gifts. , which is not available in traditional supermarkets. For consumers, they can get more benefits by just shopping in another place. The only obligation is to become a loyal and long-term Melaleuca member.

2. The perspective of part-time entrepreneurial business opportunities

Fast-moving consumer goods companies will have a certain budget for advertising expenses, and manufacturers such as Carrefour, Wal-Mart, and Procter & Gamble Unilever will all have Spending on public relations and advertising channels accounts for 70% of products. Today's consumers are becoming smarter and smarter. 10 years ago, everyone would flock to advertisements, but now due to the development of the Internet, people increasingly distrust advertisements. Many fast-moving consumer goods industries have found that the role of advertising is declining, and consumers increasingly distrust advertising, thus creating a sense of crisis. As a fast-moving consumer goods company, Melaleuca discovered 32 years ago that advertising would become increasingly dangerous. Melaleuca decided not to advertise and to share its advertising fees with consumers who were willing to advertise, build word-of-mouth, and refer members to it. who.

Approximately 1 out of every 5 consumers has word-of-mouth promotion. Consumers will trust people and the consumption experience of those around us. Melaleuca uses word-of-mouth marketing and relies on word-of-mouth among consumers. With the power of promotion, there will be such a business opportunity for part-time entrepreneurship.

Our only mission is to help friends get a membership. We don’t touch the money or goods. We buy directly from Melaleuca. There is no price difference when buying products!

Why is it so easy? Because Melaleuca has no inventory pressure and no performance requirements. Even if a friend does not become a member, we still have to thank the friend and there is no loss. After some friends become members, they may feel that the products are just average, or they are not used to planned consumption, so they can stop the membership at any time. Even if the purchased products are unpacked, they can be returned or exchanged within 30 days.

So there is no risk when you introduce your friends to join the membership and consume. If the friend you introduce spends 340, he will earn a cup of coffee, which is 20-30 yuan. But because this 340 order is not very large, it is just a daily expense for your friend. Therefore, the order is small but will continue to be repeated. After using it for a while, it will be used by Melaleuca's customer retention system. Retention has become the purpose of repeated consumption cycles. If one out of every five consumers will make such a referral, to a certain extent, I can indirectly earn money for a cup of coffee.

In Melaleuca, most of them are consumers and only 20% are operators. Everyone is a Melaleuca consumer. There is no pressure to purchase, sell, stock up and deliver goods, and there is no performance pressure. Every month Just buy the products you need!

Melaleuca’s income is a sustainable income. More than 80% of the friends around us receive temporary income (you get it if you do it, you don’t get it if you don’t do it, if you do more, you get more, if you do more) There are two major categories of friends around me. The first category accounts for 80%. They work 6 days a week, have a decent job, and go to high-end office buildings. They have a high income but have no money left. But there are very few of them. They even have high debts behind their high income. They are also called the busy poor. The other type is rare. They are idle, eat and work, live a leisurely and nourishing life, have a lot of money left, and also travel. This society is no longer one where you can live well just by working hard. Many people work very hard throughout their lives, creating wealth for others, and they never live the life they want. In this world, hard work alone is no longer enough. Now, hard work is just the minimum and most basic condition?

The biggest difference between these two types of friends is not the amount of money they make. The former may be more than the latter, but the nature of the money they get. The difference is that the former office workers receive temporary income, while the latter may have a continuous income. The key is not the size of the income, but the source, type, and structure of the income!

You can hardly get continuous income through traditional channels, because buying a house requires high costs and doing business is easy to fail. Melaleuca provides such a model to obtain continuous income? Melaleuca has 95 % repurchase rate, most customers will take the initiative to return to Melaleuca to buy the products they need in life, forming a steady stream of cash flow and generating continuous income. After working hard for a period of time, they can accumulate a certain amount. Even if you stop doing business one day, you will still have a continuous income. Melaleuca is a consumer direct purchasing system. This business model is very advanced, in line with trends, and in line with the big data era.

CDM like Melaleuca solves the problems faced by most young people in starting a business. There are four obstacles to starting a business:

1. Capital constraints, this problem will reduce 50% Entrepreneurs brushed off

2. Time is short, many friends are still working part-time, and it is impossible to fully start a business. As time goes by, you will become less and less courageous to start a business, and you will become less and less afraid to start a business. To take risks, there are old people at the top and young people at the bottom, and there is no freedom to start a business

3. Regarding experience, survey data in the business field show that the number of entrepreneurs killed in battle is very high, and most of them have no experience. It is easy to fail without experience

4. Administrative costs, dealing with industry and commerce, administration, taxation, fire protection, and sanitation

Melaleuca provides a dependent entrepreneurial opportunity without having to raise funds to invest. , there is no purchase and stocking, no performance pressure, free time, you can work part-time and use your spare time to operate, there is no requirement to do many things every month, just remember to shop, do it when you have time, and no experience in related industries is required , there are no requirements and thresholds for academic qualifications and professional skills, and there is no need to manage corresponding social relationships.

When cooperating with Melaleuca, product research and development, sales, customer service, logistics, hiring employees, opening stores, renting equipment, government public relations, legal affairs, finance, administrative public relations, and foreign affairs are all handled by Melaleuca. The parent company does it, and the risks are borne by Melaleuca.

Everyone is a promotion service provider of Melaleuca. When advertising for them, they only need to invite customers to the direct consumer purchasing system, import them into Melaleuca's system, and be retained by the system. Live and generate continuous income, start a part-time business in such a risk-free situation, obtain continuous income, and achieve the goal of financial freedom.