Even the current successful entrepreneurial "stars" will be on the verge of failure in the process of business development. When encountering difficulties, what qualities should entrepreneurs possess to help them successfully overcome difficult times and achieve success? It is a strong motivation and enthusiasm for entrepreneurship, and a belief that never wavers despite numerous difficulties... Dr. Li Jianxin, a well-known entrepreneur and chairman of a leading holding group, reminds young entrepreneurs: Persevere in entrepreneurial enthusiasm, devote yourself wholeheartedly, and cultivate from hardships yourself, improve your abilities, and solve problems. This article takes this opportunity to share relevant and exciting views with the majority of entrepreneurs***. ——Leading holding group Li Jianxin reveals the path to entrepreneurial growth. Be prepared to face difficulties when starting a business. 1. Funding issues When starting a business, money is the first priority. You must try your best to obtain funds. It is very troublesome when the company's capital chain is interrupted, so we should try our best to be prepared in this regard. But you don’t have to have a lot of money to start a business. You need to estimate how much money you will need, and leave a little more room when making your budget. Enterprises will also encounter the problem of financial constraints during their growth period, and different types of enterprises have different solutions. If you are a high-tech enterprise or a company with existing assets, you can obtain financing through banks and venture capital companies. Or look for cooperative companies or partners to solve funding problems. Entrepreneurs should hold more of the concept of "doing as much as you have the strength to do." If you can't find a partner and are confident in the industry, you can only get through the difficulties by borrowing funds! Note that you have to push your product to the market as quickly as possible, so that there will be opportunities for liquidity and change the current situation of financial difficulties. 2. Brain drain. Sometimes it is really difficult to retain excellent employees during the entrepreneurial stage. On the one hand, it depends on the personality charm of the entrepreneur. On the other hand, it depends on whether you can better provide employees with development space so that employees can be more interested in the development of the company. A confident outlook motivates employees. Specific methods include: 1. Be honest with your employees, communicate well, and recognize their work in a timely manner. Being open and honest with your employees will make them feel like they know you and, therefore, hopefully help you succeed. Clear communication can avoid many problems and obstacles in running a company. At the same time, entrepreneurs must learn to listen. Opinions and suggestions from employees will help you discover good ideas to promote the development of the company. Recognize employees' work. Sometimes, employees' ideas and work being recognized by leaders can inspire them to work hard for the company. 2. Share the company's vision with employees in a timely manner. If employees don't understand the company's overall goals, it will be difficult for them to properly resolve problems at work. Entrepreneurs will therefore have to spend more energy dealing with every detail, and will not be able to guide employees to complete the assigned work. 3. Shape the leader’s personality and change the surrounding aura. As an entrepreneur, you must always control your emotions, control anxiety, and stay calm. Entrepreneurs should transform negative emotions such as regret, fear, and sadness into mentors and friends who can help shape their personality. Successful entrepreneurs have the ability to change the aura around them. 4. Some techniques. Many techniques can help you retain very good employees, such as giving up a small part of the shares in a conditional manner and allowing employees to become partners. In addition, as an enterprise, appropriate personnel turnover is normal, but we must ensure that we do not lose key talents. 3. Corporate business strategies are capricious. As an entrepreneur, you must carefully choose the company's business development direction and then implement it firmly. Adhering to long-term strategy and "perseverance" is the spirit that a business operator must possess. Personal growth and success have their own inherent principles, and business operations also have inherent principles - that is, you must focus on the constant factors and put them into practice, then you will be very close to success. Business philosophy, business behavior, marketing strategy, team building, management model, etc. are all constant factors. People who are constantly "changing" only focus on the attraction that change brings to them, but give up the essence of it - the "constant factors", and will ultimately achieve nothing. 4. Lack of Risk Awareness Every enterprise operates amid risks. Risks that are likely to occur in the early stages of entrepreneurship include: entrepreneurs pay too much attention to the development and production of products and ignore issues related to the long-term development of the company, such as the clarity of corporate property rights and the standardization of management systems; insufficient research on the potential demand of the market; The market change trend is not foreseeable; the estimate of the macro industry situation is too optimistic; the operator lacks the ability to comprehensively manage; the necessary financial accounts are not established; the equipment and technology are improperly selected; the required funds are underestimated; and taxes are ignored. For small businesses in the entrepreneurial stage, the economic losses caused by risks are huge, and the company's ability to absorb losses is very limited. Therefore, it is particularly important to establish a risk management mechanism to prepare in advance and respond afterwards. 5. “Haste makes waste” In order to be fast and to become the first in the industry, entrepreneurs often come up with various means to attack their opponents, beautify themselves, and are keen to attack each other in the media. At the same time, in order to better attract attention, they may even forge numbers, beautify reports, and create the illusion of rapid development. This kind of external vanity that looks beautiful often causes the collapse of the internal fortress, and the internal collapse of the entrepreneurial team further promotes the collapse of the company. As an entrepreneur, remember not to have a speculative mentality and blindly follow the trend for speed. Especially in a relatively impetuous mentality, the risks are extremely high. We must start with a small-scale operation. Fatty cannot be gained in a day. We must do things step by step. Businesses must overcome difficulties to make progress.

In the face of difficulties, entrepreneurs must rise to them, mobilize all favorable factors in the environment, and get rid of the disadvantageous position in competition as soon as possible, thereby taking another step towards success. (Dr. Li Jianxin has been committed to coaching young people to start their own businesses for many years.

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