There is only a slight difference between successful people and non-successful people. The key is that when you encounter a huge obstacle that you have never seen before, like a cliff, at that moment, can you say to yourself "I will definitely be able to overcome it" and take the first step; do you dare to think "If it is me, I will definitely overcome it" Can climb”.

At this time, as long as there is such a little hesitation and hesitation, the legs and feet will become weak, making it impossible to climb. Even if you try to cheer yourself up afterwards, it can only be done as an afterthought. Just this one step difference could lead to a completely different fate. Therefore, first of all, you must firmly believe that you "can do it" and believe that a bright future will definitely come. At the same time, we must face the obstacle of difficulties head-on, do not be discouraged, do not give up, and confront it head-on.

As we continue to move forward with such a strong mind, we can gradually see the way forward that was completely invisible before, and sort out the various clues needed to achieve success. Success that once seemed far away , and it becomes readily available without even realizing it.

During the entrepreneurial period of Kyocera, in order to develop new customers, I took my subordinates everywhere and went to various companies to do door-to-door sales. However, small businesses with no performance, no reputation, and no reputation will most likely be turned away when they visit customers. Despite this, I never gave up, kept pleading with my head down, and tried my best to meet him.

▲ 27-year-old Kazuo Inamori founded Kyocera

Although we met, the other party often rejected us mercilessly. After encountering this kind of situation repeatedly, the young employees who work with him can't help but feel depressed, and sometimes even cry because of their grievance. At this time, in order to encourage my subordinates and cheer myself up, I would encourage them like this:

"How can you retreat if you hit a wall once or twice? No matter how high the wall seems to be standing in front of you, First of all, you have to think that it can be crossed. If you touch it with your hands, you may find that the barrier is not made of stone, but of paper. If it is made of paper, just break it; if it is made of stone. To do it, just think about how to climb. If you don’t think about it and give up just saying “I can’t do it,” that can only be said to be laziness.”

You only work when you feel it’s not possible. start. Precisely because the situation is difficult, you must believe that the situation will open up and move forward blindly. At this time, the door of destiny will open.

No matter how difficult the goal is, it can stimulate the enthusiasm and ability of the participants to the maximum extent and turn the "impossible" into "possible" - this is the power of "wishes".

The so-called "wishes" can be said to be the ideas, visions, dreams and hopes painted on the inner canvas. It can be said to be the mental activity itself, or the intention generated by the mental activity. or will.

All human actions are derived from "desires" or "ideas". Without "thinking", nothing can happen in reality.

Next, if you want the "idea" described in your mind to become a reality, then this idea cannot just stay in the vague state of "it would be great if it turned out like this". "No matter what, it must be like this!" It must have a strong desire from the depths of the heart, an unshakable will, and constant thinking. Otherwise, it would be impossible for the wish to come true.

As long as you have a strong desire and keep it going, even something that was thought to be impossible at the time can eventually become a reality.

If you set high goals and really want to achieve them, you must have a strong desire to "achieve them no matter what". You must understand that this desire contains the greatness of achieving things. strength.

There is only one secret to success, and that is "never give up"

Kyocera started from a small street factory, gradually attracted attention at home and abroad, and finally achieved rapid development , the opportunity was to obtain an order from IBM for parts used in the central part of large-scale general-purpose computers.

It was a large order, equivalent to 1/4 of Kyocera's annual sales at the time, and it was won after defeating a well-known German ceramic company. We were so ecstatic that we celebrated with a beef hot pot party. However, this was also the beginning of more than three years of hell-like suffering.

Compared with our technical level at the time, the quality standards in the product specifications were an order of magnitude higher; the dimensional accuracy requirements were more than ten times higher than our standards at the time. At that time, Kyocera not only did not have the equipment to produce this product, but it did not even have the instruments to measure the performance of the finished product.

However, my fighting spirit began to ignite. Because this order will not only make Kyocera famous at home and abroad, but also an excellent opportunity to upgrade Kyocera's technical capabilities to the world's advanced level. I vowed "no matter what, I must succeed."

I moved into the factory, lived and ate with the employees, and at the same time guided and supervised all steps and processes of the operation.

▲ Shiga Factory established by Kyocera in 1963

Employees worked hard day and night. I sent the exhausted employees out one by one and said to them: "Thank you for working so late. Thank you." But my work was not over yet. I would often work late into the night, often returning to the dormitory attached to the factory just before dawn.

It was like this that the trial products were finally delivered after going through a lot of hardships, but all of them were labeled "unqualified" and returned. We had to redo it all.

When will it be completed? This state of affairs is truly excruciating.

In this process of constant trial and error, employees sometimes even shed tears of frustration because they really couldn’t figure out a solution, but they still persisted in their efforts.

Such hard work finally bore fruit. Seven months after receiving the order, we finally got the qualification notice we had seen countless times in our dreams. After being tempered by computer companies representing the world's top level, we produced products that they recognized. This experience gave Kyocera a great sense of confidence in the future.

Since then, Kyocera has launched new products one after another through continuous research and development. If you ask me the secret to success, there is only one answer, and it is "never give up."

Once you start research and development, you must believe that "it can definitely be done." No matter what difficulties you encounter or what huge obstacles appear along the way, you will never give up and move forward courageously. This attitude will bring the power to overcome all difficulties and lead us to great success.

In order to promote the smooth development of things, you must have a quiet, peaceful and extremely strong desire that emerges from the heart. Even if you encounter unexpected difficulties and obstacles and feel desperate, you must be able to get up and continue to work towards achieving your career calmly and repeatedly. People must have the determination to never give up until they reach their goals and the spirit of never giving up. If you continue to work hard with such a strong will, you will definitely be able to "blaze a trail" no matter what you do.

The "recrystallized gemstone" business is an example.

Since its founding, Kyocera has developed its business with precision ceramic technology as its core. In order to achieve the sustainable growth of the enterprise, when thinking about the diversification strategy, we chose to use "recrystallized gems" as the entry point.

It is said that emeralds are gradually depleting because of high-quality raw stone resources, and there are only low-quality and high-priced items on the market. But if we use the technology we have accumulated over a long period of time, we can create beautiful gemstones, which makes us very motivated.

Only after actually doing it did I realize that this is not something that can be done casually, but an extremely difficult task. Despite our round-the-clock research and development efforts, there has been almost no progress in crystallization of the gemstones.

Despite this, the developers did not give up. However, when they showed me the product that they had finally made, I found that it was just crystal particles smaller than rice grains.

This kind of delayed research and development has no future. We don’t know when we will be able to produce crystal particles that can be used as commercial products. It is really painful.

However, I continue to encourage employees: "Human abilities are unlimited. Let us use the 'future continuous tense' to view our abilities and continue to meet challenges!"

In In the following period, with solid and continuous research and development, we finally succeeded in making the crystal "grow up". We create large-sized transparent green hexagonal columnar crystals, and take out the crystalline part, which is the recrystallized emerald. This gemstone can be said to have reached the highest level in terms of color and brightness.

That was seven years after the project started.

Those who move forward solidly will eventually be praised by God

With a burning strong will, with bright hope in mind, and without stopping one step at a time, moving forward steadily, then, It seems that the road is exhausted, but there will be times when we climb high and look far into the distance, and suddenly become enlightened. At that moment, all the worries and questions in my heart will disappear.

I call this the "whispers of the gods." It can be said that only those who believe in the future and move forward step by step can receive this kind of "praise" from God.

At the company where I joined right out of college, I successfully synthesized forsterite, a material used as insulating parts for picture tube television sets. The biggest problem encountered in mass production is how to shape forsterite.

In order to shape the powder of ceramic raw materials, a material similar to a binder is needed to shape the powder like stirring flour. However, I have never been able to find a quality adhesive material that is free of impurities. I moved the pots and pans into the company and basically lived in the company. I kept experimenting and groping day and night.

One day, I tripped over something. When I looked at the sole of my shoe, I found something stuck to it. It was paraffin for experiment. I don’t know who put it on the walkway. I was about to shout "Who put it there", but at that moment, my eyes were fixed on the soles of the shoes, holding my breath, and a thought flashed in my mind: What would happen if I mixed paraffin wax with raw material powder and then molded it? ?

This molded material is fired at high temperatures, because the paraffin wax used as a binder is burned out, and a product without impurities is successfully produced.

This is the so-called "whisper of the gods". Work hard, immerse yourself in research, and stay focused. Perhaps to pity me, or perhaps to encourage me, the gods extended a helping hand - I couldn't help but think so, otherwise it would be impossible to explain such a miraculous thing.

The same thing happened shortly after Kyocera was founded.

At that time, at a semiconductor company in the United States, someone showed me two overlapping ceramic sheets and asked me if I could develop and manufacture such an IC package.

We immediately set up a project team to invest in research and development, but this work was extremely difficult and far exceeded expectations. It was the first time that tape-like ceramic sheets were made, and it was also the first time that they were put together and sintered. What's more, complex circuits that transmit electronic signals must be printed on thin sheets.

In the process of trial and error and constant exploration, an inspiration flashed: Is it possible to make ceramic sheets like "chewing gum"? I thought, since the old method of solidifying ceramic powder doesn't work, how about trying to make soft and sticky ceramic sheets like chewing gum?

In addition, the dyeing shop of Nishijin Oriori in Kyoto played a role in figuring out how to print circuits onto this thin board. The dyeing workshop uses "silk screen" printing technique. So, we made a paste of heat-resistant metal powder, printed it on a chewing gum-like ceramic sheet, bonded the multiple layers of sheets together, and fired them at high temperatures.

The product manufactured through this method is "ceramic multi-layer packaging". At that time, semiconductor companies in Silicon Valley all adopted this product, which gave Kyocera an almost monopoly. Kyocera continues to produce and supply this product, and has achieved rapid growth as a result.

The successful development of this product also comes from the challenging spirit and unyielding fighting spirit that we have cultivated over the years, as well as the "apocalyptic inspiration", which is the "whisper of the gods".

With hope for the future and a bright heart, we firmly believe that our dreams will come true. This belief becomes powerful spiritual food, which greatly improves existing abilities and makes the impossible possible.

Conclusion

For operators, they must have a strong will to never give up and an indomitable spirit to find a way out no matter what situation they face. Without this, it would be impossible to run a business well.

In this era of intense change, it will be difficult for an enterprise to grow and develop if it lacks a burning and strong will to "achieve its goals regardless of the external environment."

No matter what kind of adversity we encounter, we must see a bright future, believe in our own possibilities, use our brains, use our wisdom, and constantly explore solutions.

Speaking of Kazuo Inamori, everyone must have heard of it. He founded Kyoto Ceramics Co., Ltd. when he was 27 years old, and founded Japan's second largest communications company, Daiichi Telecom, when he was 52 years old. KDDI is now second only to the NTT company we know well. Moreover, under his leadership, these two companies have grown at an astonishing speed and strength, and have entered the Fortune Global 500. This is really admirable. In 2010, in order to save Japan Airlines, Japanese Prime Minister Yukio Hatoyama invited Kazuo Inamori to come out, hoping that he could save this proud symbol of the post-war economic prosperity of "Japan Corporation". Kazuo Inamori lived up to expectations. From February 1, 2010, to the end of March 2011, a total of 424 days, he turned Japan Airlines around from losses to profits, and even achieved three "firsts" - the world of profit First, it ranks first in the world in punctuality and service level. Under the leadership of Kazuo Inamori, Japan's "wings" can spread their wings and fly again.

Because of this, he is as famous as Konosuke Matsushita (Panasonic), Soichiro Honda (Honda), and Akio Morita (Sony), and is known as Japan's "Four Saints of Management". It can be said that Japan is Very good entrepreneur. My former employer, Semir, also highly praised Inamori’s psychology. In the syllabus of the entry examination, the “Six Improvements” are required; in terms of business model, it also adopts the “Amoeba” business model. During my two years in the company, I gained some experience and feelings about Daosheng Xinxue.

Fortunately, after reading "To Live", I also had the opportunity to read its sequel "Heart: The Lifetime Instructions of Kazuo Inamori".

In "The Way of Living", he shows us his outlook on life - improving the character and tempering the soul. Desires are inevitable in life. If our will is not strong enough, we are confused by desires, and if we let this nature go unchecked, we will be obsessed with the pursuit of wealth, fame, and status, unable to extricate ourselves. But these are often things outside the body. When death comes, we can take nothing with us. All we can take away is our mind and soul. Therefore, "How to make your soul purer when you die, or greet death with a better, nobler and nobler soul" is what he wants in his life.

In the book "Heart", Mr. Kazuo Inamori has brought his Inamori psychology to the extreme. Here are his life attitude, philosophical thoughts, and ethics. It can be said to be a collection of life wisdom. In the process of reading, my heart seemed to be baptized.

01|The heart is the foundation of life

Everything that happens in life is attracted and shaped by our hearts.

At first, I was not touched at all. I even thought this argument was too idealistic. After reading the story of Mr. Matsushita Konosuke, I regarded him as a joke. However, just a few days ago, my parents and I went to the temple to burn incense and worship Buddha. I happened to meet the host giving a lecture, and he said: "The sins you suffer in this life are the sins you committed in your previous lives, and the blessings you enjoy in this life are the blessings you accumulated from your good deeds in your previous lives. So the direction of your heart is , will eventually affect future generations~". After listening to it, I was touched in my heart. Isn’t this exactly in line with Inamori’s thoughts?

As the saying goes, "What you sow will be what you reap." If you are sad, complain about your situation, envy others, and hate society, then your life will eventually be in this kind of darkness. If you can't see the sunshine, then it will be a life of complaints, jealousy, and resentment. If you are optimistic, actively respond to difficulties, and work hard to solve them, then what you gain will be a positive and accomplished life. Life is not always smooth sailing. Negative emotions will only make us enter a vicious cycle. When you accept your fate calmly and devote yourself to it, the headwind will turn into a tailwind. Face the hardships and setbacks in front of you. It can temper our souls and cultivate a positive response. On the road of life, it is a beacon on your way forward.

You can also look back at your past life. Have you ever made things better or worse because of a change in your mentality? So I have to say that mentality is also very important to us.

02|Good intentions can lead your career to success

We always desire success, but what is your motivation? Most people always think that they can make a lot of money and gain a lot of fame and wealth. This is what I thought when I was superficial at heart. But the old gentleman’s words, “Actions initiated with altruistic motives have a higher probability of success than actions without such motives, and sometimes even produce astonishing results far beyond expectations.” But it gave me a loud slap in the face. It will also benefit me throughout my life. Altruism is useful. We have heard many books on community management always mention altruism. Altruism actually means helping others, so that fans can pay attention and follow~

This That's why big V can create content, because they can provide you with valuable things themselves, such as making videos to teach you editing, drawing, writing, PS and other content for free, allowing you to "get it for free", which is very important to fans. It is useful, so you can see the number of fans rising steadily; some creators plagiarize other people's intellectual property content and spread it on the Internet, and do not answer fans' questions. Although they have attracted a wave of fans, they do not have a system. Incomplete output will eventually make him lose popular support.

Another example is the Taobao live broadcast celebrities. Because they have an altruistic heart, they help fans select high-quality products, negotiate prices, and get enough discounts, so everyone is happy to pay for them in the live broadcast room; However, some live broadcasters have never used the products themselves, so they start to make irresponsible remarks, talk about the products in ridiculous terms, and the prices are not very good, and they also complain that the viewers do not consume.

In the comparison of these two situations, it is not difficult to find that if you are altruistic, things will gradually develop in a good direction. Success is not accidental. Only by being altruistic will others help you. Only then can you be exposed to more opportunities and possibilities, so keep a kind and altruistic heart, and the world will become clearer and clearer.

03|Never give up, build a strong heart

In the book, Mr. Kazuo Inamori talks about how when he founded Kyocera, there were no orders and no sales, and the company had no profits. A large order was received, but due to quality issues, there was no way to deliver it in time. Under such an impact, if it were me, my heart would have collapsed long ago, but Kyocera, led by Kazuo Inamori, did not give up. In order to improve efficiency, all employees in the company accepted this challenging task, and even joined in The R&D team went back to the dormitory to rest early in the morning, and then came back to work as they pleased. After 7 months of R&D, they finally produced a new product that satisfied customers.

It is this confidence and courage to face difficulties and overcome all obstacles that helped Inamori Kazuo's Kyocera and KDDI become the world's top 500 companies. This spirit is not only applicable to enterprises, but also in daily life. We must also apply it in life and work. When we face difficulties, we should not be intimidated by them, try to solve them, understand them, and use them as stepping stones on the road to success.

There are always times in a person’s life when he or she needs to put in more effort than ordinary people and move firmly towards the new self. Just like what is said in the Six Requirements of Advancement, “Efforts should be no less than those of anyone else.” "Even if I shed tears after failure, I still feel no regrets.

"Heart: The Lifetime Instructions of Kazuo Inamori" not only helps us improve our xinxing and allows us to find that pure heart full of truth, goodness and beauty, but also tells us how to bloom our potential and gain happiness ~ Inamori Sheng Hefu's life was truly splendid, and it is difficult for us to match it. But as long as we follow the book and move in a better direction, you will definitely have a bright future.

It really inspired me and benefited me a lot