The prime shopping areas in Shenzhen are mainly concentrated in Luohu District and Futian District.
Dongmenyangye steet
Dongmen, after 300 years of ups and downs, has finally entered the modern commercial civilization from an ancient stone road, from an ordinary town market to the ranks of large-scale commercial pedestrian streets in China. Nowadays, walking in the Dongmen pedestrian street, you can still feel the simple legacy of the former market. People say that Dongmen Commercial Pedestrian Street is the living room of Shenzhen, and it is not an exaggeration to say that it is a landmark commercial street integrating sightseeing, eating, leisure and shopping in Shenzhen market. Chinese and foreign tourists and street people have long said that "if you don't reach the East Gate, you have never been to Shenzhen".
With the continuous development and perfection of Dongmen Commercial Pedestrian District, its position in the commercial field is becoming more and more important. Dongmen Commercial Pedestrian Street is no longer the concept of a single shopping mall, and the emergence of multiple functions has already expanded and enriched its connotation. Among them, there are both material and spiritual ―― the ancient clock in the old street square, the bronze relief "East Gate Market Map", and the imitation Lingnan architectural buildings. These humanistic street scenes with obvious historical characteristics can give people an artistic enjoyment and trigger nostalgic thoughts. And the layout of the whole block and various service settings can taste the philosophical taste of "people-oriented".
Dongmen Commercial Pedestrian Street is one of the commercial pedestrian streets with a large area in China at present, with a total area of176,000 square meters. Twenty-eight modern large-scale commercial buildings are distributed on 15 main streets in the pedestrian street, with a total construction area of 650,000 square meters, including a commercial operation area of 500,000 square meters, an average daily flow of 300,000 people and an annual turnover of 5 billion. What attracts the world's attention is not only the prosperity and excitement of the East Gate, but also the cultural attraction. Dongmen Pedestrian Street can feel the existence of a culture in terms of market structure, shop layout, architectural features and street view setting. Moreover, this culture has the same characteristics as her appearance, which not only absorbs the theoretical essence of foreign western market culture, but also accepts the essence of domestic commercial culture, while maintaining the characteristics of the natural combination of traditional Lingnan market culture and modern commercial civilization. This kind of integration ability, which is neither exclusive nor self-defeating, not only maintains tradition, but also constructs modernity, is the charm of Dongmen Pedestrian Street to attract a large number of merchants and all levels of consumption.
Pursuing modern fashion is another feature of Dongmen Commercial Pedestrian District. Just across a bridge from Hong Kong, it is a thoroughfare connecting the international market, gathering noble brands from all over the country and even the world, and concentrating thousands of famous and special products. Quick response to fashion, accurate judgment, studying and mastering shoppers' consumption psychology at any time constitute the characteristics of the times of commodities in Dongmen Pedestrian Street. On the premise of maintaining the traditional operation of the old East Gate, the introduction of modern management concepts and methods has made the Dongmen Commercial Pedestrian Street a modern commercial pedestrian street with unique style, reasonable layout and clear consumption guidelines.
After the transformation, the Dongmen Commercial Pedestrian District implemented a brand-new management model. The urban government authorized the Dongmen Sub-district Office to set up the Dongmen Commercial Pedestrian District Management Office to effectively manage the pedestrian district. Dongmen Management Office has a well-trained, disciplined team of administrators, implements 24-hour supervision of the block, and adopts modern high-tech means to monitor the whole pedestrian street, creating a comfortable, safe and clean shopping environment for consumers.
At present, many international pedestrian streets have been developing to the third generation, showing a series of characteristics of combining shopping consumption, labor consumption and various spiritual and cultural consumption. China's pedestrian street has just started in recent years. As a large-scale commercial street with "high starting point planning, high standard construction and high-efficiency management", Dongmen Commercial Pedestrian Street has the advantages of superior geographical location and traditional commercial prosperity. It has the government's attention, leadership's care and mass support, and should be timely, land-occupying and friendly.
Renmin south business center
Renmin South Business Center is the highest-grade business center in Shenzhen. There are large-scale shopping malls such as International Trade Mall, Duty Free Shopping Mall, International Shopping Mall, Friendship City Department Store, Shenfang Department Store and Seibu Department Store, as well as chain stores such as China Resources Wanfang, July 11th and Aokangde Hardware. Mainly engaged in high-end brand-name clothing, leather goods, gold and silver jewelry, cosmetics and other imported goods account for a large proportion. People's South Commercial Center has been the leading and window of Shenzhen's commercial development for many years. There are many high-rise buildings in the block, magnificent commercial facilities, elegant and comfortable shopping environment, and Chinese and foreign brand-name goods gather together. It is the first choice shopping place for domestic and foreign tourists and high-income people in Shenzhen.
Huaqiangbei Commercial Street
Huaqiang North Road is 930 meters from north to south, east to west 1560 meters, and the total business area is about 1.45 square kilometers. Daily passenger flow: 300,000-500,000 person-times.
There are more than 600 commercial business units along the street in Huaqiang North, including more than 20 large-scale shopping malls (2 1 home with an operating area of over 10,000 square meters); More than 10,000 individual taxpayers; Annual sales of 23 billion yuan; Employees130,000. Huaqiang North, as the first shopping street in China, was awarded the license by the State Administration for Industry and Commerce in 2000.
In more than 7 17 business units, there are dozens of industries such as electronics, electrical appliances, communication, watch accessories, clothing, department stores, gold ornaments, bank securities, insurance, real estate, restaurants and hotels. Among them, there are 48 in electronic communication industry, 27 in banking and securities industry, 45 in clothing department store industry 192 in catering industry192, 7 in home appliance industry and 298 in other industries. Therefore, Huaqiang North has become a multi-industry, multi-format, comprehensive functional commercial aggregate.
Main shopping malls:
(1) SEG electronic supporting market: it was established in 1988, with a business area of 48,000 square meters (including Baohua market) and more than 3,000 merchants. It represents more than 100 electronic products at home and abroad, accounting for13 of the total turnover of electronic products in China, with annual sales of 4-5 billion yuan. Wholesalers vividly said: "When Shenzhen sneezes, the whole country catches a cold." Opened on January 19, 2002, the company changed Baohua Building next to SEG Square into an electronic market with a business area of 6,000 square meters. It will be integrated with SEG electronic market through the overpass, with a daily passenger flow of about 50,000 people.
(2) Huaqiang Electronic World: opened in July 1998, it is a large-scale electronic and computer professional market with a business site of 43,000 square meters, more than 2,800 shops and nearly 10,000 employees. The daily passenger flow is about 5? 100000 person-times, annual sales of 2 billion, 1999? In 2000, it was rated as a provincial civilized market for two consecutive years.
(3) Metropolitan Electronic City: It was built by Shenzhen Zhonghaoyuan Investment and Development Co., Ltd. with a huge investment, and officially opened in March 2003, with a business area of18,000 square meters, all of which are engaged in electronic components and related tools, instruments and accessories.
(4) Cyber Grand Digital Plaza: opened in June 2003, with an investment of 60 million yuan and an area of 9,000 square meters. There are 256 shops with 1250 employees. In 2002, the sales volume was1800 million yuan, and the average daily passenger flow was about 8,000, mainly engaged in communication, digital and electronics.
(5) Jiahe Electronic Matching Market: It is an enterprise invested and operated by Jiahe Group with a total investment of12 million yuan. It officially opened in September 1999, with a business area of 6,509 square meters and an annual sales of 80 million yuan. It is a comprehensive shopping mall integrating sales of communications, computers, office equipment and electronic components.
(6) Communication market: opened in June 1994, with a business area of more than 6,000 square meters, an investment of 30 million yuan, 300 merchants, annual sales of/kloc-0.5 million yuan, and an average daily passenger flow of nearly 50,000 people. It deals in communication products and accessories and has been rated as a provincial and municipal civilized market for many times in a row.
(7) International electronic market: A specialized electronic market was established in May 1995, with a business area of more than 5,000 square meters and more than 200 merchants, mainly engaged in electronic products, communication equipment and accessories, small household appliances, etc.
(8) New Asia Electronic Mall: It is scheduled to officially open at the end of May 2004, with a business area of 34,000 square meters and 838 merchants, with a total investment of 350 million yuan, specializing in electronic components. It is a "one-stop" service system integrating business, information, customs declaration, industry and commerce, taxation and logistics, which greatly meets the needs of customers at all levels in the transaction process.
(9) Pacific security communication market: opened in March 2003, with a business area of more than 6,000 square meters, mainly engaged in security communication 100 brand-name products, with a total investment of 6.8 million yuan and an average daily passenger flow of about 3,200.
(10) Yuanwang Digital City: It opened in September, 200 1 year, with an area of15,000 square meters and 3,500 employees. In 2002, the sales volume was about 500 million yuan, and its business orientation was in the sales of high-tech products. Propose 1+ 1> 2 business ideas, not only a shop plus an e-commerce, e-commerce is open to the outside world 24 hours a day to facilitate economic exchanges with countries around the world.
(1 1) Duty-free jewelry: It is a subsidiary of Shenzhen Duty-free Group, established in September 1999, with a business area of 1300 square meters, mainly engaged in gold and silver jewelry, brand-name watches, etc., bringing together nearly 100 famous jewelry products at home and abroad, with more than 3,000 varieties in 8 categories.
(12) Industrial Products Exhibition Center: Established in June, 1990, it is a window led by the Municipal Economic Development Bureau to display Shenzhen's industrial products and serve enterprises. The business area is 900 square meters, and there are more than 90 merchants, mainly engaged in electrical appliances, communication products, gifts, etc., with annual sales of 8.6 million yuan.
(13) Wanshang Computer, Electrical Appliances, Communication City and Gift Collection: It was opened in 1 month in 1997, with a total business area of more than 26,000 square meters (excluding Wanjia Department Store) and more than 500 merchants, dealing in three categories of computers, electrical appliances and communication products, with sales of nearly 10 in 2002. Wanshang Friendship Department Store Co., Ltd. has a business area of 23,000 square meters, of which it is leased to China Resources Wanjia Department Store17,000 square meters, and there are still 6,000 square meters for Wanshang Gift Collection (opened in September 2003).
(14) Baijia Supermarket: a retail enterprise under Hutchison Whampoa Group, with an operating area of 6,000 square meters and an investment of more than 50 million yuan, opened on 200 1 year1month 24, with more than 10,000 varieties.
(15) Dabaihui Shopping Mall: Established in September 1997, it is a comprehensive shopping mall mainly engaged in clothing, shoes and hats, communication equipment and other products, with an area of 4,000 square meters and 250 merchants.