#planning# Introduction Planning plan is the expression of planning results, usually with text or graphics as the carrier. The planning plan originates from the original idea of ??the proposer and ends with the reference of the plan implementer. Its purpose is to present planning ideas and content objectively, clearly, and vividly, and to effectively guide practical actions. The following is the organized event planning plan for bank VIP customer social gatherings. Welcome to read!

1: In accordance with Guangfa Bank’s VIP customer standards. Individual customers with deposits of more than 200,000 yuan can become VIP customers. This reflects such a reality. Existing VIP customers must be people with successful careers and stable and relatively high economic incomes. Among this group of people, businessmen, white-collar workers, professional managers, etc. should account for the majority. (More accurate information can be obtained by analyzing the bank’s existing VIP customers)

2: Psychological analysis: VIP customers prefer to push their work or career to a higher level. Seek greater development. Therefore, they generally have a desire to get to know more people of the same or higher social class.

Market analysis:

The pursuit of VIP customers has now become the main point of competition among banks. Because personal financial services for VIP customers have become popular since XX. Nowadays, the preferential measures offered by various banks to VIP users are basically the same, so for customers, the difference between which bank becomes a VIP customer is not very big.

Customers will deposit their money in banks that make more sense to them. The so-called more meaningful is to make money generate more money. In response to this, personal finance is a relatively direct way to intervene.

So are there any other ways to make customers’ money generate more money? Yes, that is to create opportunities for customers.

In fact, such opportunities exist among the VIP customer base. There must be some VIP customers who are potential customers of other VIP customers, or potential partners. It's just that they don't know each other. Who knows? The banks know because they have unified control over their information.

Bank analysis:

VIP customers have a higher cultural level and high personal qualities. The banks' existing preferential measures for VIP customers can no longer meet their requirements, or they do not have deeper and longer-term significance for them. Regarding VIP customers, the measures or policies of various banks are basically the same. (According to online information) If China Guangfa Bank takes the lead in discovering and consolidating its VIP customer base from a new perspective, it will inevitably become the focus of the industry at the first time, and it will also become a powerful positive publicity for the bank's image itself. On the one hand, it consolidates and develops a new VIP customer market, and on the other hand, it promotes the bank's own image. For the bank, it is a double-edged sword.

In summary: It is recommended that China Guangfa Bank conduct a VIP customer social gathering.

The specific operations are as follows:

Early stage of the activity:

Analyze bank VIP customer data and systematically classify customer data. (The specific classification is to be determined)

For example: IT category, financial category, trade category, etc.

The purpose of classification is to enable participants to understand at a glance at the meeting site in a short time. Have a general understanding of the professional attributes of other participants. In this way, you can selectively and accurately make friends with and get to know your potential customers or business partners. In this way, an ordinary social gathering becomes more meaningful for VIP customers.

In the early days, newspaper advertisements were used to promote and hype the VIP customer association.

The first advertisement:

You can use some highly inflammatory slogans:

For example: How many friends do you know who are worth 200,000?

Guangfa Bank VIP Customer Association will help you meet more friends worth 200,000 yuan

The advertisement uses provocative language to set up suspense, leaving a deep impression on people and also triggering people thinking, thereby motivating potential VIP customers to become real VIP customers of China Guangfa Bank. It creates momentum for China Guangfa Bank’s activities and also expands the bank’s reputation.

This is the first advertisement. Its main function is to build momentum for the event and win new VIP customers.

The second advertisement:

Still using more emotional language:

For example: There are many friends around you who are worth 200,000, did you know?

Guangfa Bank VIP Customer Association will help you meet more friends worth 200,000 yuan

This advertisement continues to build momentum for the event, deepens the theme of the event, and is in the same category as the first advertisement. close relationship.

The role of the second advertisement is to continue to build momentum for the event and keep people paying high attention to China Guangfa Bank’s activities in a short period of time. At the same time, it also serves the purpose of stably and widely discovering VIP customers.

(The method of determining the participants is to be determined)

Before the meeting, print an address book for all participants, and print and bind the contact information of the participants into a booklet, which can be distributed as souvenirs.

During the meeting:

Place layout: The entire environment should present a relaxed and elegant atmosphere.

Let the participants have a sense of social status improvement of being recognized and valued.

According to the previously divided categories (IT, finance, etc.), divide the areas at the meeting site and mark the areas.

Before the meeting begins, distribute address books to participants.

Specific meeting content is to be determined

Later stage of the event:

Place newspaper advertisements. The theme is to promote the results of Guangfa Bank VIP Customer Association. At the same time, it should be consistent with the previous advertising style and echo before and after.

The actual purpose of this advertisement is to establish a good image of China Guangfa Bank by publicizing the results of the association, thereby gaining new customers and consolidating old customers.

For example: I have many friends worth 200,000!

Cooperate with newspaper soft articles to introduce the results of the sorority, or write short stories about the participants making friends and business partners.

This advertisement uses a statement to answer the questions of the previous two advertisements. It echoes and is consistent with the advertisements in the early stage of the event. Make the entire activity present a complete structure and unified style in the advertisement.