First, the location is very important. An important issue in opening a maternal and child physical store is the choice of the store location. There is a large passenger flow in the bustling area, but there is not much business in places with high rents and low rents. It may be difficult to improve the positioning when opening near the living area.
Business will certainly be good if we can be near big hospitals, especially maternity hospitals. However, it is also a good choice to choose the community. The community is closer to consumers, which is very convenient for mothers.
If you choose to open a shop near the community, it depends not only on the resident population, but also on the "maturity". The birth rate in the old community is not enough, and the occupancy rate in the new community is not enough. Such a community is not suitable for opening a mother-baby store. If you want to choose, you should choose a community with a certain scale and maturity.
Second, choosing the source of goods is the key to the profit of the maternal and child store. Only if there are fewer intermediate links, the profit space will be large, and the other one should consider the risk sharing of the purchase. As far as the current situation is concerned, if we want to reduce intermediate links, we can only act as an agent for a single brand in a certain place, and the investment is also very large.
Another way to reduce the risk of purchasing goods is to choose a maternal and child store to join. Nowadays, there are many brands in maternal and child stores, such as Kissing Angels, Leqin, Aiyingfang, etc. Their plans to join customers are many and flexible.
Third, it is necessary to know where the profit comes from. Now the profit in the maternal and child products market is not very high, which is very different from previous years. So where does the profit come from? Only small profits but quick turnover, speed up cash flow, increase sales, and naturally increase profits.
Fourth, there should be more services! Mother-and-baby stores have long passed the era of simple operation of simply selling mother-and-baby products. If we want to operate for a long time and enhance our competitiveness, we must improve the services of mother-and-baby stores, which include such services as the treatment of common infant diseases, intellectual development, psychological counseling, commodity use skills, nutrition knowledge, parenting knowledge, etc., which is also an important direction for running mother-and-baby stores in the future.
5. Competition or cooperation? Competition or cooperation between peers, in fact, cooperation between peers is more important, exchange experience with each other, exchange needed goods on products, unite to serve customers, and customer satisfaction is also high, so as to win in many ways.