China public service advertisement "Maotai Cup" Yellow River Award
"China Maotai Cup" Public Service Advertising Grand Prix
Two. Award introduction
This contest is a public service advertisement released free of charge during the selection year, which promotes the moral concept of Chinese civilization, enhances the degree of social civilization and achieves good social benefits.
Three. The main organizer and the organizer and operator of the undertaking unit
Organizers: China Advertising Association and Guizhou Administration for Industry and Commerce.
Organizers: Zhongguangxie Advertising Information Culture Communication Co., Ltd. and Guizhou Provincial Administration for Industry and Commerce Consumer Guidance and Consulting Service Center.
Fourth, the title unit title respondents
Kweichow Moutai Distillery (Group) Co., Ltd.
Verb (abbreviation of verb) award setting
(1) China Yellow River Public Service Advertising Award (public service advertising works published in the media). Referred to as the annual award)
According to the classification (film, plane, radio, outdoor) four settings:
Gold award 1 trophy certificate bonus
Silver award 2 trophy certificate bonus
Bronze award 3 trophy certificate bonus
Several final award certificates.
Total: Gold Award, 4 Silver Award, 8 Bronze Award 12.
(2) China Yellow River Public Service Advertisement (Creation Award) (public service advertisement works not published in the media, referred to as the Creation Award).
According to the classification (film, plane, radio, outdoor) four settings:
Gold award 1 trophy certificate bonus
Silver award 2 trophy certificate bonus
Bronze award 3 trophy certificate bonus
Several final award certificates.
Total: Gold Award, 4 Silver Award, 8 Bronze Award 12.
The creative theme of 2009 is: our festival Spring Festival.
The scope of intransitive verbs to submit projects
(1) The entries of the annual prize must be public service advertisements published in the media from July 1 2008 to June 30, 2009.
(2) The entries of the Creation Award should be public service advertisements that have not been publicly released in the media, so as to fully display the excellent traditional culture of the Chinese nation, create a festive atmosphere of family reunion, happiness and auspiciousness, national unity and social harmony, and sing the theme of the times of * * * good party production, good reform and opening up and good Socialism with Chinese characteristics.
(3) Submission area and scope: Chinese advertisements in China (including Hongkong, Macau and Taiwan Province Province) and Asia, Africa, Europe, America and Oceania.
Seven. Classification of item categories
Entries are divided into:
Film and TV categories
B plane category (newspapers, magazines)
C broadcast class
D outdoor category (street sign, light box, car body)
(1) film and television: the submitted public service advertisements for film and television should be engraved on DVD, and the storage format is MPEG or AVI. Each advertisement must be burned on a CD with no more than 60 seconds, and the screen is blank for 3 seconds. The area code (see Schedule 2), category number (see Schedule 1) and the full name of the participating units must be marked at the bottom of the CD box.
Note: There are no series of film and television advertising works. Two entry forms must be filled in for each entry, and an electronic entry form is attached to the CD of the entry (refer to Appendix 3).
(2) Print: The submitted print advertising works must be burned on CD-ROM, and the storage format is jpg, which shall not be less than 300 pixels.
note:
1. Every print advertisement must burn a CD.
2, print advertising item set series (limited to more than three, including three). Each series of works must be burned on the same CD.
(3) Play: Each submitted file for playing public service advertising works must be burned on the CD, and the storage format is MP3 or WMA (only one advertising work can be burned on each CD). The time of each advertisement shall not exceed 120 seconds. The area code (see table 2), category number (see table 1) and the full name of the participating units should be marked on the bottom of the CD box.
Note: If there are no series of radio advertising works, each radio advertising work must be accompanied by two printed advertising drafts, and two registration forms must be filled in. The CD-ROM of the works must be accompanied by an electronic registration form (see Table 3).
(4) Outdoor category: the submitted outdoor advertising works must be burned on a CD-ROM, and the storage format is jpg, not less than 300 pixels, with one color mode of CMYK and one color of RGB, less than 5MB. The file name is called "work name +RGB or CMYK", the name of the work is the same as the name in the entry form, and the size of the work is set to 500 mm× 400 mm ... Neon advertising works must be sent to live DVD, MPEG format, and the length must not exceed 60 seconds.
note:
1, each outdoor advertising work must burn a CD.
2, outdoor advertising items set series (limited to more than three, including three). Each series of works must be burned on the same CD.
3. The area code (see Schedule 2), category number (see Schedule 1) and the full name of the participating units should be marked on the bottom of the 3.CD box.
4. Two entry forms must be filled in for each single piece or series of advertising works, and an electronic entry form is attached to the CD of the works (refer to Annex 3).
The above-mentioned "reference schedule 1" refers to the content classification table of the entries of the Yellow River Award for China's public service advertisement in the 16th China International Advertising Festival. "See Schedule 2" refers to the area code table of the entries of the Yellow River Award for China Public Service Advertising in the 16th China International Advertising Festival; "See Schedule 3" refers to the registration form of the entries of the Yellow River Award for China's public service advertisement in the 16th China International Advertising Festival "Maotai Cup of National Wine".
Nine, registration fee registration fee
All entries are free of charge.
X. submission time and procedure input deadline and procedure
Deadline for submission of works: July 3, 20091
(1) The participating units shall submit the CDs and registration forms of the entries to the local advertising association.
Will, local advertising associations should be submitted before the deadline, the 16th China International Advertising Festival China Yellow River Award for public service advertising all entries CD, entries registration form, the total registration form (see Table 4) sent to the China Advertising Association.
(2) The entries submitted by the participating units directly to the China Advertising Association shall be submitted by the participating units.
The CD and the entry form are sent to China Advertising Association.
Eleven, the entries involving portraits, works, trademarks, names and other intellectual property rights and legal issues by the participating units responsible for handling.
12. Entries will not be returned. China Advertising Association has the right to display, edit, publish and distribute the entries, and its copyright belongs to China Advertising Association.
Thirteen. Precautions pay special attention to
(a) advertising business units to submit a large number of works, be sure to provide a detailed list of submitted works.
(two) the advertising works submitted for the annual public service advertising award must have been published in the media, and the original advertisements of the publishing media should be provided when necessary; It is necessary to indicate "annual award" on the registration form and CD box base.
(three) the advertising works submitted for the public service advertising creation award must be marked with "Creation Award" on the entry registration form and the base of the CD-ROM box.
(4) For the advertising works submitted to the contest, please don't show the relevant information of the participating units or individuals in the advertising screen.
(5) Two content-related works belong to two single works, and three or more content-related works belong to a series of works.
(6) Entries shall be submitted by the copyright unit in principle. Other advertising companies, production companies or other authorized units must obtain the consent of the copyright unit of the work in advance. If there is any copyright dispute, the responsibility shall be borne by the submitting unit, and the winning project will be revoked. Entries can only be submitted by one unit.
(7) In addition to the contents specified in the entry form, the contestants must also fill in the composition of the creative production team in the entry form in order to prepare for the follow-up work of the competition.
(8) Participants should carefully fill in the registration form of entries, and the responsibility for poor communication caused by wrong filling or failure to fill in the contact information shall be borne by the participants themselves.
(9) Winners will receive prizes during the 16th China International Advertising Festival.