Wechat business should be called micro-e-commerce, which refers to people who use "micro-system" and "micro-marketing" to make money on the Internet. Microsystems are generally Internet marketing and trading systems that directly or indirectly sell products. They are composed of qq, Weibo, WeChat, Momo, social software with a large number of users, post bars, forums, news media and other channels, Taobao, Tmall, micro-stores and other websites and platforms.
According to the "Panoramic Survey and Development Strategy Research Report of China WeChat Business Industry in 20 16-2020" issued by china electronic chamber of commerce WeChat Business Committee, by the end of 20 16, there were nearly 30 million WeChat business employees and the sales of WeChat business brands reached 500 billion yuan. In 20 17, it will maintain a growth rate of more than 70% and release 860 billion yuan;
Extended data:
Wechat business is included in the category of e-commerce operators, and consumers' rights protection has laws to follow.
According to the E-commerce Law, the e-commerce operators mentioned in this Law refer to natural persons, legal persons and unincorporated organizations engaged in business activities of selling goods or providing services through information networks such as the Internet, including e-commerce platform operators, in-platform operators and e-commerce operators selling goods or providing services through self-built websites and other network services.
According to industry insiders, the first two categories are well known and the most typical forms of expression for e-commerce operators. The third category is a new type of operator after the second trial.
As an e-commerce operator, WeChat merchants have clear legal provisions and should bear corresponding obligations and responsibilities, which will provide a strong legal basis for consumers to protect their rights.
Although "WeChat commerce" is not a legal term, it does exist in a large number in practice and is one of the new forms of e-commerce in the era of mobile Internet. Its operators should belong to the category of e-commerce operators, while WeChat used by WeChat business in direct communication with buyers belongs to other network services.
References:
Baidu Encyclopedia-WeChat business