The intelligent news client, represented by today's headlines and a little information, can accurately analyze and interpret users' reading habits and interests with powerful algorithms and advanced data capture technology, so as to provide users with tailor-made news products, meet individual needs and conform to the trend of reading differentiation.
However, behind the technology dividend, there are also places where the sun can't shine. Spreading pornographic and vulgar content is just one of the difficult problems faced by intelligent news platforms in content distribution. For example, health knowledge that has not been scientifically verified, exaggerated advertisements, just eye-catching headline parties, overly emotional views, and even useless information often appear in the recommendation of the homepage of intelligent platforms. For example, a netizen accidentally clicked on a message about a wreath, and as a result, today's headlines continuously pushed the information of funeral supplies, which was unbearable. Some netizens concluded that those inferior information can be divided into three categories: it is difficult to distinguish between true and false, and the fish and dragons are mixed; Right and wrong are indistinguishable, and the value orientation is disordered; Lack of depth, content and views are becoming more and more superficial.
At any time, there must be an "editor-in-chief" in content promotion, and even the best communication channel must have a "gatekeeper". Even in the era when technology is king, the algorithm cannot completely determine the content. On the one hand, we need more perfect laws and regulations and a more rational and healthy public opinion space to escort the information dissemination in the Internet algorithm era, but more importantly, as an intelligent platform for content providers, we should shoulder our social responsibilities, foster strengths and avoid weaknesses, and let technology and algorithms really benefit this era.