Besides supply chain integration, logistics, warehousing and other issues, the most important thing is customer service. Many cross-border e-commerce brands lose customers for many reasons, such as poor overseas customer service ability, poor customer treatment, or low traffic efficiency of customer service representatives, especially the long waiting time during peak traffic hours, which can not solve the problem in time. According to expert statistics, about 90% of American consumers said that they are very willing to pay for excellent customer experience; At the same time, 78% consumers will give up buying because of poor service experience. This data proves that in contemporary society, the relationship between brand and customer service is closer than before, especially for cross-border enterprises and merchants who are planning or expanding overseas markets, but are not proficient in language and cultural differences in different regions, they must strive to provide localized and personalized services and support for customers in the target market.

There is no doubt that no one wants to work for a company that lacks customer service awareness. If this trend of bad customer experience is not improved, the company will eventually face bankruptcy in the long run. In fact, cross-border e-commerce can employ CallNovo, a global professional multilingual customer service outsourcing call center, to help continuously refine and decompose various customer service work, so that the customer service links can operate effectively, whether in the European and American markets dominated by English or in the Southeast Asian markets dominated by other small languages, regardless of business scale. The customer service representatives in Callnovo Contact Center can always handle customer service information such as calls, calls, websites, real-time chats, emails and social media (such as Facebook) from all over the world with enthusiasm, thoughtfulness, sincerity and thoughtfulness, and get the highest customer satisfaction in communication.