In the past year or so, cross-border e-commerce has been an express train in the development of China’s Internet. It has not only attracted new Internet players and giants such as Yangquan, Miya, and 58.com. At the same time, it has achieved a development speed that has attracted the attention of the industry. But behind the rapid development, in the eyes of the industry, cross-border e-commerce is more enjoying the "sweetness" brought by policy dividends.

However, with the continuous development and growth of the cross-border e-commerce industry, the policy dividends obviously cannot support the sustained and healthy development of the overall industry. According to the "About Cross-border e-commerce" issued by the Ministry of Finance, the General Administration of Customs, and the State Administration of Taxation "Notice of the Cross-border E-commerce Retail Import Tax Policy" stipulates that starting from April 8 this year, the new cross-border e-commerce retail import tax policy and postal tax adjustment will be officially implemented. This also means that the much-anticipated “New Taxation Deal” for cross-border e-commerce is finally coming to fruition, and the “New Taxation Deal” that is generally considered to have a decisive impact on the booming cross-border e-commerce industry. Is it a basin of cold water or a pot of hot oil?

"Taxes can be paid" make the industry more standardized

According to a reporter from Nanfang Daily, before the announcement of the tax reform policy, during the few years of the cross-border e-commerce pilot, several Although the policy implementation levels of the large-scale pilot bonded zones vary, they generally tax cross-border e-commerce through personal postal taxes. This was a temporary move when the tax system was imperfect at the time. However, after several years of pilot work, it was found that the tax exemption limit of less than 50 yuan for personal postal tax resulted in the payment tax rate of cross-border e-commerce under this customs clearance model being too low, and even the phenomenon of exploiting loopholes in the tax exemption limit. Although cross-border e-commerce It has developed rapidly, but the lack of targeted tax rates has been interpreted by many people as a policy bonus, but it has also become a hidden worry in the development of the industry.

“In the past, the cross-border e-commerce industry has been described by general trade as a gray industry based on tax evasion, and the implementation of the new tax system for cross-border e-commerce will guide the industry to ‘govern from chaos’ and enter The high-speed development track of standardization, institutionalization and scale is a sign that the industry has entered a mature stage, and industrial capital can enter with confidence and boldly on a large scale, which is absolutely beneficial to the medium and long-term development of the industry," Yang Pier CEO Zeng Bibo said in an interview with reporters. said during the interview.

“Overall, this round of new policies is positive for the long-term development of the cross-border e-commerce industry. The increase in tax rates is indeed a concern for many companies, but from the perspective of promoting industry fairness From the perspective of healthy development, this is another good news.” In an interview with a reporter from Nanfang Daily, the relevant person in charge of No. 1 Haodian said that if an enterprise wants to achieve long-lasting development, it is impossible to count on the so-called short-term “policy depression”. In order to benefit from it, we should realize that considering many factors, the introduction of this round of new policies is inevitable. In the eyes of many people in the industry, "tax", as the last shoe "hanging" on the head of cross-border e-commerce, can now be implemented. Although it will bring about a lot of industry changes, for cross-border e-commerce, it will It is said that finally "taxes can be paid" is also a further standardization of the cross-border e-commerce industry. The person in charge of NetEase Kaola's overseas shopping believes that policy adjustments will have a positive effect on the long-term stable development of the industry.

Cross-border e-commerce rediscovers core competitiveness

“In the long run, the trend of cross-border e-commerce impacting general trade imports will be irreversible, and the new policies will only accelerate the maturity of the industry. Because For cross-border e-commerce, the real advantage lies not in taxation, but in shortening the original general trade import chain, speeding up the efficiency of circulation, and greatly reducing circulation costs and time," Zeng Bibo said in an interview. pointed out that although cross-border e-commerce has achieved rapid development relying on policy dividends, for cross-border e-commerce, the advantage of tax rate is obviously not the core competitiveness. Instead, leveraging the essence of e-commerce to improve circulation efficiency and innovative models is the key to all cross-border e-commerce. Issues that overseas e-commerce companies need to consider.

According to a reporter from Nanfang Daily, before the implementation of the new tax rate policy, Amazon Global Logistics China and NetEase Kaola Overseas Shopping formally signed a cooperation agreement to provide warehousing for NetEase Kaola Overseas Shopping through "Amazon Logistics+" Operational Services. According to the agreement between the two parties, "Amazon Logistics+" will build and design a full-process operating system based on the needs of NetEase Kaola's cross-border e-commerce business and based on the actual situation of Ningbo bonded warehouse, including a customized development system, scientific Plan storage areas, design operational processes, and provide daily operations and management services to quickly respond to their business needs with more efficient warehousing operations.

In addition, this year’s government work report pointed out that business model innovation will be encouraged, cross-border e-commerce pilots will be expanded, and companies will be supported in building a number of “overseas warehouses” for export products. In an interview with reporters, the relevant person in charge of Yida Cloud Technology said that overseas warehouses located in the hinterland of the local market are of far greater significance and role to Chinese cross-border merchants than the "warehouse" itself. In response to changes in the industry, Yida Cloud Technology has also Proposed a future-oriented "overseas warehouse +" model.

Yida Cloud Technology uses cloud technology to realize the global efficient distributed use of overseas warehouses, and at the same time, it can realize data analysis, intelligent replenishment, intelligent channel selection, intelligent warehousing strategy and intelligent supply chain management, etc. etc., while also taking into account financial and after-sales functions. Industry insiders said that as the "dividends" in tax rates no longer exist, truly powerful cross-border e-commerce platforms will deliver more "answer sheets" with Internet genes in terms of models and innovation.