I. Tmall (Domestic) Platform
1. Self-employed individuals and non-China enterprises are not accepted;
2. The trademark acceptance notice (TM) or trademark certificate (R) that has not been obtained will not be accepted;
3. Do not accept pure graphic trademarks.
Second, Tmall International Platform
1. An entity with an overseas company cannot be a domestic company;
2.35 The original certificate (R) that the overseas trademark has been registered for more than one year (the overseas trademark must be Hong Kong, Macao and Taiwan), that is to say, 35 categories must be registered;
3.FTZ cannot enter Tmall International.
Third, JD.COM Platform (domestic shopping mall)
1, self-employed individuals and non-Chinese mainland enterprises are not accepted;
2. Do not accept brands that have not obtained the trademark registration certificate (R) or trademark acceptance notice (TM) issued by the State Trademark Office;
3. Do not accept the entry of pure graphic trademarks;
4. If the seller provides a trademark acceptance notice (TM status trademark), the registration application time must be six months;
5. If the trademark is changed, transferred or renewed, please provide the certificate of change, transfer and renewal or the notice of acceptance issued by the General Administration of Trademarks.
Four. JD.COM International (Cross-border Platform)
Overseas companies need to provide:
1, business registration certificate
2. Registration certificate
3. Corporate form
4. Proof of bank information
5. Identification certificate of directors
6. Copy of the front and back of the director's ID card
7. Brand authorization or brand agency authorization
8. Trademark registration certificate (trademark registration certificate is required)
9, quality inspection report
Require domestic companies to provide:
1, business license
2. Tax registration certificate
3. Organization code certificate
4 copies of the legal representative's ID card.
5. Brand authorization or brand agency authorization
6. Trademark registration certificate (trademark registration certificate R is required)
7, quality inspection report
The above is about how agricultural products enter the e-commerce platform, and what materials are needed? Now that so many people open online stores on e-commerce platforms, trademarks are very necessary. I can't remember whether your goods are good or not, and there is nothing I can do! But I remember you have a trademark. As soon as I see it, I will say that this is the store I bought last time, and I will buy it again according to my previous trust. Or I won't answer it in front of my eyes. Therefore, trademarks are very important for businesses, especially e-commerce platforms.
During the process of Tmall's entry, e-commerce entered the e-commerce platform.