In fact, the connotation of corporate culture can simply include two aspects. The first is the software and hardware facilities of ICBC. With the rapid economic development in China, the scale, efficiency, software and hardware service facilities of ICBC outlets are constantly improving. For example, a series of advanced equipment, such as VIP banking center at outlets, eye-catching and neat logo, efficient 95588 electronic banking service center, physical partition online banking self-service machine, self-service deposit and withdrawal machine, self-service receipt printer, etc. And the advanced systems of ICBC's business platforms. All these reflect the advanced and first-class service facilities of ICBC, which can better provide convenient and fast services for customers. In recent years, ICBC has launched three platforms of Internet finance, namely e-link, e-line and e-purchase. With the development of the Internet, three platforms came into being, echoing each other, constantly increasing ICBC's share in the field of Internet finance and taking the lead in the industry. This is a good display of ICBC's corporate culture and a prominent embodiment of it.
Secondly, ICBC is people-oriented and regards people as the most fundamental starting point and important productivity. The introduction of outstanding talents and the establishment of correct values are all good manifestations. Adhering to people-oriented means making the best use of people. ICBC employees are the providers of financial services and the implementers of enterprise value. Without the efforts and dedication of employees, ICBC is like a huge ship without a helmsman, losing its direction and purpose. So we have to build? People-oriented? Our concept provides employees with a clear direction, route and broad development space, so as to realize the harmony between employees and employees, employees and ICBC and feel at home. Realize the growth and progress of enterprises and employees, and let ICBC sail correctly forever.
? Do things sincerely and go far? It is the value declaration of ICBC people, covering ICBC's ideas of honesty, humanism, stability, innovation and Excellence, and more importantly, it is an important embodiment of ICBC's corporate cultural behavior. ICBC's culture is profound and inexhaustible. Today's ICBC people are actively inheriting our excellent corporate culture. Only by implanting corporate culture into the hearts of every employee can we continuously improve the work efficiency of employees, strive for strong core competitiveness and promote the sustainable development of enterprises. Only when the corporate culture lasts forever can the enterprise remain young forever!
Bank corporate culture construction method II? Three years' enterprise depends on hard work, ten years' enterprise depends on system, and a hundred years' enterprise depends on culture? As the backbone of the modern financial system, banks must keep pace with the times and integrate cultural elements in order to have sustainable development. Specifically, what aspects should banks start from? People-oriented, mechanism, ethics, compliance, learning and service? Six dimensions to create an all-round corporate culture with comprehensive competitiveness.
Cohesing people's hearts with humanistic culture. Continue to enrich? Workers' home? Connotation, strengthen all-round outlets Sashido, small bookstores, small baths, small vegetable gardens and small activity rooms? Five hours? Construction, annual holiday condolences, physical examination, poverty alleviation, consultation and other activities, * * * construction staff? Home of learning, home of democracy, home of civilization, home of harmony, home of warmth and home of benefit? . By improving the working and living environment of employees, we will carry out colorful and healthy cultural and sports activities, cultivate sentiment, broaden our horizons and cheer up our spirit, constantly improve the centripetal force and cohesion of enterprises, and create a harmonious and upward humanistic and cultural atmosphere full of humanistic care.
Inspire people with mechanism culture. Activate the employment mechanism, evaluate the advantages and disadvantages by ability, set the salary by performance, use talents horizontally, and scientifically allocate talents as the first scarce resource, so as to achieve the goal of making the best use of talents, talents and talents. Can the management of cadres be promoted and lowered, the level of employees be promoted and lowered, and the salary can be high or low? The new normal. Deepen? Middle-level cadre management, organization classification, employee classification management, simulated secondary accounting? Equal positive incentive and restraint mechanism to build the whole bank? Than performing duties, drying performance and making contributions? The rich working atmosphere forced all employees to work hard and strive for the first place, which inspired all employees' sense of responsibility, entrepreneurial enthusiasm and innovation and development vitality. In-depth development of all kinds of activities for Excellence, extensive discovery of poverty alleviation, enterprise management, enterprise marketing, quality services, good deeds, foster advanced, set an example, linked to employee rating and professional title promotion, so that the example is respected, has status and honor.
Inspire people with moral culture. Normalize and institutionalize employee's professional ideal education and moral education, and regularly carry out special training on socialist core values, social morality, professional ethics, family virtues and personal morality. And set up a moral lecture hall every quarter to guide employees to cultivate themselves and advocate virtue for goodness. Volunteer services such as helping the poor in villages, helping the poor in pairs, caring for children on campus, financial knowledge of enterprises, environmental protection in scenic spots, charity assistance by organizations, etc. are carried out on a regular basis, which nourishes the soul and cultivates virtues, drives all employees to actively participate in social welfare undertakings, continuously consolidates and promotes the achievements of spiritual civilization, and promotes the employees of the whole bank to fulfill their social responsibilities and enjoy collective honor through the recommendation of good people around them, the selection of star volunteers and the cultivation of moral models.
Shaping people with compliance culture. Establish? Internal supervision, scientific evaluation, accountability, coordination and linkage, training and education? Long-term internal control mechanism, strict implementation of listing, identification, publicity, work log? Four checks? There are also illegal points management, joint and several liability investigation, delayed payment of wages, and remote video surveillance? Four-tube system? Strictly investigate violations of laws and regulations such as inaction, slow action, and chaos, and force the implementation of responsibilities with strict discipline and pragmatic style, and solidly promote the orderly development of case prevention work. Scientifically use compliance risk reports and case prevention reports, strengthen off-site monitoring guidance, strengthen on-site tracking, and increase the investigation of case risks, information technology risks and public opinion letters and visits risks. Establish a compliance performance evaluation and reporting mechanism, clarify the responsibilities of compliance management at all levels, all lines and all posts, and regularly evaluate the work of case prevention and control, comprehensively consolidate the foundation of compliance management, and improve the scientific level of compliance management as a whole. Carry out in depth? Compliance construction promotion year? Activities, embedding the concept of compliance into all aspects of the bank's institutional mechanisms and business operations, integrating compliance management requirements into the whole process of business operations, striving to enhance the initiative and consciousness of all employees to abide by laws and regulations, promoting the construction of compliance culture, and making compliance a habit and truly established? Compliance is revenue, and violation is risk? The concept of compliance.
Improve people by learning culture. Firmly establish? Talent-oriented and talent-driven? Concept, vigorously implement? Staff quality improvement project? , constantly broaden the ways and channels of employee growth, and fully realize the improvement of employee's ability and quality and the change of concept. Vigorously promote the construction of learning banks and expand the workforce? Business knowledge, work skills, professionalism, integrity and self-discipline? Education, enrich and deepen the learning carrier, adhere to the simultaneous professional training and comprehensive training, adhere to the combination of collective learning and independent learning, on-the-job training and interactive learning on the network platform, promote the general improvement of the quality of all staff through learning and education, and promote the overall improvement of the quality of cadres through talent training. Carry out in depth? Create a learning organization and strive to be a knowledge-based employee? Activities, in line with? What is missing? Principle, continue to carry out ideological and political, professional ethics, science and culture, business skills, style and discipline post training, form a good atmosphere of full-time study, full-time study, post success, post meritorious service, and guide employees to contribute wisdom to promoting enterprise development. Extensive skill competitions, knowledge competitions, on-the-job training and skill tests will be carried out to continuously improve the comprehensive quality of employees and build a team of employees with scientific theory, noble morality, high cultural accomplishment, excellent professional skills, tenacious style and strict organizational discipline.
Cultivate people with service culture. Insist? Customer-centered and market-oriented, creating value for customers? Service concept, promotion? Acting as a front-line agent and serving customers? Service awareness, implementation? Unified standards, centralized management and graded responsibility? Service management system, strengthen the construction of service facilities, service personnel and service products. In accordance with unified processes and standards, innovate service contents, forms and means, strengthen service supervision and training, continuously improve service, improve service quality and customer satisfaction with excellent service style, flexible service mode, good service environment and efficient service efficiency, and truly make service a cultural background that permeates the thoughts and actions of all employees and a brand feature for external publicity and display. Full implementation? Service improvement action? Encourage all employees by establishing a backward elimination and two-way flow mechanism for employees? Better than service, be a model and be first-class? Strive to build a benchmark bank with employee love, customer trust and social satisfaction.
Methods of corporate culture construction in banks. The construction of humanistic culture is the premise.
The first is to activate the employment mechanism. Capable people go up to the mediocre, judge the pros and cons by ability, decide the outcome by performance, decide the reward by quality and efficiency, and use talents horizontally. The second is to activate the distribution mechanism. At present, Xuyi Rural Commercial Bank is focusing on the online operation of the performance appraisal system, strengthening multi-party research and soliciting opinions and suggestions from all levels. Its purpose is to break the average distribution, broaden the income level and stimulate the endogenous motivation and vitality of all employees. The third is to activate the communication mechanism. Build a network platform for information communication and exchange, and speak freely and make suggestions around internal control management, innovative products, credit marketing, transformation and development. At the same time, by holding people's livelihood meetings and other forms, we should ask for the people, ask for the needs of the people, ask for the people, further strengthen the relationship between cadres and the masses, and actively help employees solve practical difficulties. The fourth is to activate the supervision mechanism. Establish an internal and external obligation supervisor system, supervise the whole process of civilized service and other matters, solicit opinions regularly, and give feedback to the party Committee in time so as to make timely rectification. The fifth is to activate the authorization mechanism. Correctly handle the relationship between strict management and enlivening, power collection and decentralization, and prevent one tube from being dead and one from being chaotic.
Second, the construction of moral culture is the key
First, employees' professional ideal education and moral education should be normalized and institutionalized, and various meetings should be used to increase professional ideal and moral education, and efforts should be made to create? Mental state, healthy interest in life and active pursuit of life? Corporate culture atmosphere. The second is to do a good job in professional discipline education, standardize employees' behavior with laws and regulations, and enhance employees' consciousness and initiative of obeying the law. Third, do a good job in professional ethics education and formulate standards for employees' professional behavior, bearing in mind? The purpose of serving agriculture, countryside and farmers is to abide by moral sentiments and guard against moral risks. Fourth, do a good job in the education of practical concepts, so that the spirit of loving and being dedicated, pioneering and innovative, loyal and hardworking, and willing to contribute becomes the ideal goal of all employees. Fifth, do a good job in risk self-discipline education, educate employees to be poor and lonely, and always keep a clear head in the face of various temptations.
Third, the construction of service culture is the foundation.
It is necessary to further consolidate and expand the existing achievements of benchmarking network construction, strengthen supervision and strict counter? Five steps? Requirements, so that the prescribed movements do not go out of shape, self-created movements have characteristics, and fully display their own gold-lettered signboard services. We should focus on serving the broad masses of farmers and small and medium-sized enterprises and fully serve the construction of new countryside and local economic development; With advanced service facilities, excellent service varieties, fast service efficiency and excellent service ethics, we will form an excellent service style, flexible service methods and good service environment, occupy a larger market and space through services, further refine and deepen the rural market and establish our own image. At the same time, it is necessary to strictly implement the service commitment system, the time-limited completion system, the first question responsibility system, and the accountability system, so that those who violate the rules will never be soft, and those who reward the advanced will never be stingy.
Fourth, the construction of marketing culture is the foundation.
First of all, marketing culture should be highly consistent with corporate values and development goals. While considering its own development, we should pay attention to values and social responsibilities, so as to diversify the development goals of enterprises and enrich the development connotation. Secondly, we should advocate innovative thinking. People don't have me, people have me, people are superior, people are superior, people are quick and talented? It is necessary to achieve a breakthrough, strengthen the combination of innovation and specific marketing strategies and means, popularize marketing experience and broaden marketing ideas. Facing the downward trend of other commercial banks, joint-stock banks and foreign-funded rural commercial banks in the county, we must base ourselves on the countryside, serve agriculture and support farmers. Therefore, under the new situation, we must further promote the landing of the sunshine credit project and take? Promotion in the whole village and distribution in pieces? In this way, while satisfying the services of thousands of households in inclusive finance, we will increase our support for new agricultural business entities such as families and rural areas, and constantly create an upgraded version of characteristic agriculture.
Verb (abbreviation of verb) Risk culture construction is the guarantee.
First of all, pay close attention to the construction of software such as compliance environment and compliance culture, increase the frequency and intensity of checking the implementation of internal control system, find problems in time, analyze the reasons, improve the system, effectively eliminate potential risks and focus on construction? Unwilling to do it? Self-discipline mechanism? Can't be? Prevention mechanism? Dare not do it? Disciplinary mechanism. Second, we conscientiously implemented regulatory requirements, established and improved risk identification, risk monitoring, risk early warning and risk resolution mechanisms and strict accountability system, and realized the transformation from operating system to process banking, business model to retail banking, and internal control model to compliance risk management, which effectively promoted the sustained and steady development of various businesses. Therefore, risk management and control should be brought into the category of cultural construction, and the awareness of risk prevention should be continuously strengthened through the restraint and guidance of culture, so that risk prevention can become the conscious action of employees, thus preventing and controlling risks more effectively.
Sixth, the construction of home culture is harmonious.
Love for work and family is the most fundamental foundation for rural commercial banks to build harmonious banks, harmonious families, civilized posts and excellent employees, and it is also the source of power for their healthy and sustainable development. Ideological and political work and colorful cultural and sports activities can constantly cultivate employees' sentiment, broaden their horizons, improve their quality, inspire their spirit and improve the connotation of corporate culture. At present, the three clubs of sports, literature and art and commerce established by the bank have attracted more than 200 members, constantly enriching employees' amateur cultural life, promoting employees' knowledge accumulation, purifying employees' thoughts, promoting the brand of rural commercial banks and enhancing their influence. At the same time, give full play to the role of women's federations, trade unions, the Communist Youth League and other organizations. As a bridge to contact employees, care about the warmth and coldness of employees, and give appropriate subsidies to their families who are suffering from illness or major accidents. And actively implement it? Five good families? 、? Civilized family? Create activities to create a harmonious environment in which employees' families understand, trust, depend on and support each other.