In 20 15, State Taxation Administration of The People's Republic of China issued the notice on strengthening the collection and management of personal income tax on online red envelopes (No.2015409) (hereinafter referred to as the "notice"), which firstly defined online red envelopes as: "enterprises randomly distribute red envelopes to individuals through the network for the purpose of advertising, publicity or expanding enterprise users".
(Explanation: 1. The subject is an enterprise; 2. Enterprise service number payment (the service number needs to verify the corporate account when the payment function is enabled); 3. The purpose is to promote the sales of enterprises and improve their reputation; 4. Beneficiary individuals need to pay personal income tax)
It is clear in the notice:
1. Individuals who obtain cash network red envelopes distributed by enterprises shall pay personal income tax according to the accidental income items, and the tax shall be withheld and remitted by the enterprises that distribute red envelopes;
2. Individuals who obtain various consumer vouchers, vouchers, vouchers and coupons distributed by enterprises are not taxed in cash-filled red envelopes; (similar to the voucher for the US group takeaway)
3. Cash network red packets distributed between individuals are not taxed;
Example: A company sponsored a TV program to expand its popularity, and distributed a WeChat red envelope of1000000 yuan on the spot for further publicity.
For enterprises, this expense should be recognized as "sales expense", which can be deducted within 15% of annual operating income, and the excess can be carried forward.
Borrow: Sales expenses? 100
Loan: other monetary funds-WeChat wallet? 100
For individuals, individual tax shall be paid according to accidental income, which shall be withheld and remitted by the enterprise.
Debit: Selling expenses 20
Loan: Taxes payable-Withholding and paying individual tax 20
Supplement: For example, it is usually a marketing model to buy a discount red envelope with a coupon for take-out in Meituan. When giving away, the enterprise does not need to do business processing, but it needs to do a registration account for future reference.